The Growth Zone

What gets people to learn new skills? In school we were told what to learn. Lets face it: much of it was never of any help to our future lives.   Who needs to know how many keys are on a piano keyboard? Why do i need to know this? Kids are learning this stuff although they don't have a piano and are not learning to play it.   Same happens with career related education. An apprenticeship has lots to offer, but some things don't get the necessary attention and others are outdated.   University studies also have their issues. Many uni teachers are not working in the field. They either finished their masters then got a PhD and from their worked their way to get a teaching contract. Many have never or far too short of a business career to show others, how to do stuff the right way. A lot of uni content is theory.   That is why people develop limiting believes, that if competitors are everywhere, there is no space for them to do business, find a job, get clients, grow their business or get other things done, just because they were told the market is a limited environment.   Apparently the market is a cake and beyond that piece of cake, we see there is a big tiger who does not let us have more. In fact the market is not a cake. It is a sphere in which we can thrive as business people, employees, employers, politicians or simply as human beings.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-sustainability/

How will AI change the way leaders attack and hold talents?

Brands and niche companies have similar problems in regards to keeping good staff and attracting new talent to their business. Small businesses have a limiting belief that because they are not as well known as Coca Cola or BMW that they are unable to hire great people. They do tend to claim the global players already took all the good people from the market and left the bad apples to them.

The truth is different The way employeers communicate and reach out has an influence on their level of success in hiring. Unfortunately, there is also a second part to their weakness in the market They disregard the needs, desires and expectations of talented people. They treat staff like a cleaning mob. Nobody want to work for such a poor business culture.andnbsp;

Even small companies have a business culture. You might ask whot does this all have to do with Artificial Intelligence.

Employees of all levels of talent and initiative are willing to improve their standard of employment. This is where AI can help employeers understand what is happening and how to adapt to a changing world. This way they will gain talents and keep them loyal to their employeers.

 

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-sustainability/

 

Businesses are not ready for the disruption AI will cause. Retail is already suffering from the effects of online stores like amazon and the multitude of flexible shopify shops. Cyber threats are also being advanced by the use of AI and very competitive attack strategies.

Furthermore, industries are being disrupted by the way AI is helping competitors to cut cost in production and administration. This is also starting to add preasure in sales and marketing. The fact that everyone is now talking about ChatGBT is that is have become an interesting thing for the general public. Before, AI was something for nerds and universities.

Business cases are now developing rapidly to show, how AI can be used to increase productivity, downscale workforce and increase market dominance opportunities.

 

Reskill your Education: Green Cyber Security with AI and ESG Compliance

With increasing concerns about energy consumption and threat vulnerability of IT infrastructure, companies are having to find workable solutions to this seamingly unsolvable mess.

Finance directors keep urging CEOs to cut expenses related to staffing and IT. If the cuts are done in the wrong way, hackers and activists will create losses beyond the savings - a finance manager would have desired to achieve in a recession.

Luckily enough for IT and HR, there are issues that can only be solved with investing in staff education and equipment. The unpopular ESG taxonomy is poking at the finance directors, as a wrong step and their company's ESG rating rises to a costy level. Refinancing and corporate debt cost bloat with a detrimental rating of their governance behaviour.

This is where Executives need to get insights into how to balance ESG and cyber threats, without welcoming hoards of costly consultants ransacking his budget and not delivering significant im provements to their situation.

Once the executive level has understood the shortcuts that help them create a usable ESG strategy that also allows for a cost improving Cyber Security strategy, they will want their staff to also be provided the necessary skills and tools to make this happen.

Simply putting a green label on your Cyber Security will not statisfy ESG!  

Corporations of many sizes are taking advantage of the expertise they can tap on by reskilling their staff to understand how to improve cyber security while cutting equipment related cost (energy, space,fees, etc.) and improving the efficiency of the IT organisation in regards to 360° defence attitude.

You can check out the corporate courses at econry.com

These courses are delivered in English by niche experts in a virtual classroom or in a mastermind scenario.

Is Multiplatform the future for Developers? Lets talk about Net Maui and how we might consider using it vs a platform like flutterflow. We should also consider the opportunities for people wanting to learn .Net Maui and thereby find a job as a developer.

What are the benfits of .Net Mail when devloping apps for iOS and Android? What do we want to achieve? Think first and then commit to one system for that project.

There are many ways to learn .Net Maui and that is why it can be very confusing for people to pick. This is also the case with any other IT related subject we want to learn. We can buy books, listen to videos, take classes or do CBTs.

So what options do we have?

 

Sponsored Career Education

If you are looking to expand your knowledge in .Net MAUI or other topics such as Cyber Security, ESG, Neural Networks? A virtual .Net MAUI class with real trainers let s you learn from home and keeps cost down.

In  Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were recently notified of their contract ending soon or placed by their employer on short time.

There is also a way for the selfemployeed (freelancers) to get a training voucher to save them a lot of money in updating their programming skills. It is advisable to consider what you really want to focus on to make sure your reskilling is matching your education preferences (Sorry, this article is in German, will soon provide also English version with tipps relevant to the UK and US).

You can check out the sponsored courses at econry.de

These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part. 

What can we learn from the evolution in cyber? The internet no longer comprises of colourful websites. it is full of SaaS applications, cloud drives, streaming services, VoIP, VPNs, and hackers.

15 years a go a company would have a proxy server and a firewall. Today they have an arsenal of defenses. Looking at this arms race between the endangered companies and the offensive hackers we can learn alot about where the cyber industry is moving.

 

 

Sponsored Career Education

If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers.

In  Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time.

You can check out the sponsored courses at https://econry.de/gefoerderte-kurse/

 

These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.

Why are companies more than ever in the focus of cyber crime? After years of ransomware and trojans attacking consumers who have little money to pay the ransom, hackers have also undergone an evolution. They have realized that companies are a much better target.

It might take more time to hack and hijack an entire enterprise but the payoff is by far outstanding. Traditionally we would presume that enterprises are much better protected. That is true to a certain extent where the human factor then turns the wheel to the advantage of the hacker. Hackers have found out that companies invest heavily in defense but not in recovery.

The organisational structures even ensure that hackers can destroy any systems that were put in place for desaster recovery. This provides hackers a perfect bargaining chip. Listen in to find out how to increase your security by better understanding what ist happening.

 

Sponsored Career Education

If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers.

In  Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time.

You can check out the sponsored courses at https://econry.de

These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.

Can we use Neural Networks in Online Marketing? What are these AI driven systems?

Many questions arrise with people as new products are entering the market to help win in new social platforms.

In future episodes, Christian will discuss AI, Neural Networks and XDR with several European and US based professors for AI/AR/VR/XR/NN/CS. For now, enjoy this episode on Neural Networks in Online Marketing.

See what we can learn by what companies like Tesla, Amazon and Apple are doing. They are constantly driving up sales and inprove their customer experience with the help of AI and Neural Networks.

Also get an insight into how ESG is affecting Online Marketing as the cryteria is feeding into the AI of banks and retailers. If you understand the game, you can push ESG aside as still be a great positive contributor to society.

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:

Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

 

Sponsored Career Education

If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers.

In  Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time.

You can check out the sponsored courses at https://econry.de

These technical courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.

The jobcenters sponsor courses that are certified according to the AZAV Quality Management certification. Hence, a AZAV certified training center can provide access to a group of approved courses

How do you prevent revenue cyber skimming?

If a digital thief is trying to make money by stealing your digital assets or taking part of your revenue away, you need to be aware of the risks that are now endangering the capital reservers of small to large companies.

Hackers attack online shops, order carts, advertising accounts and even bank accounts when companies are doing online banking or transmitting bank transfer order files via VPN.

Most medium sized companies are barely coping with protecting their websites from DDoS attacks and their networks from Ransomware.

Unfortunately, marketing and sales are the key units that keep the company alive as money comes in.

In this episode Christian will discuss topics of cyber skimming, larcening, extortion and other forms of business sabotage that are killing the future of many companies.

We need to face today's reality. Businesses are already seeing their profits eaten up by the rising costs of electricity, gas, heating and other commodities. If these companies get their hard earned revenue or cash stolen from them, it might be the last nail on their coffin.

 

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:

Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

How do cyber security risks affect any growing business?

Cyber security risks lead to a variety of problems for any growing business. Finding the best reasonable solutions to them, helps founders limit cost without killing cashflow.

In this episode, Christian will highligh the current core risks that need to be addressed by companies in the UK, USA, Europe and Asia. As company leaders, startup founders or corporate decision makers we need to select the best option on how to respond to these threats.

Simply ignoring a threat or making excuses or hiding behind a cyber insurance will only make your business a desirable target for criminals and state saboteurs.

Hacking has become one of the key tools used by some countries that have build hacking armies to steal the ideas of founders, engineers, inventors and successful sales & marketing experts.

This is where Cyber Security experts are needed to protect. The job market is very dry in regards to such technical experts. Therefore, companies need to make use of their existing staff.

This episode will be the start of episodes looking at how business, IT, marketing and sales need to be combined so to grow in a volatile time.

 

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:

Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

Selling products and services in the Internet is becoming even more complex. New social platforms drain old concepts like facebook.

Looking to use AI in your Online Busines Development and Sales? There are many ways that AI can be used to increase sales and profits. The key is knowing what to offer to buyers. Hence, we need AI and other human interactions. See how you can do this for your company and clients.

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:

Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/