The Growth Zone

You will learn how to increase your hourly rates and then transition to selling packages. Most people end up eating other peoples mud. Why do you let others degrade you? It is due to limiting believes and wrong approach to selling your own services.

Let Christian explain to you your best options to not fall off the road. If you are not sure how to go about building your presence in social media then you must pick a platform to focus on where your clients are.

If you pick LinkedIn then follow a clear set of steps from being unknown to being trustworthy. Christian has laid out the necessary steps in his book "Social Marketing". You can get that in Amazon as eBook, paperback and even as hard cover.

It will show you how to get each step actually accomplished as Christian shows how he uses each tool to build the content and momentum. As with increasing rates and transitioning to packages, you need to follow a strategy that you can become immersed.

The scary part is that you will think, you will end up with less money when you increase your rates by 25%-50%. Christian is explaining in this episode of his podcast how you need to think. He is a business guy who built many companies being bootstrapped and who hybrid VC build startups today using the bootstrap methodology in order to protect investors money.

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:

Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

In this episode Christian will explain how to drive sales using cyber security as part of your online marketing strategy. You will understand that cybersecurity in sustainable ecommerce reduces the risk exposure and potential fraud claims. Since online sales need to take payments online this also affects sustainable financial services.

Hence, businesses must look to drive profits by applying greater sustainability goals. It is not just about ratings and ESG but about how our mission and vision translate into a sustainable future.

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

Why is it important to communicate in your marketing your ESG efforts?

In this episode Christian Bartsch will look into the needs to communicate your positive efforts to protecting the environment, society and governance.

People tend to overcomplicate and misinterpret the taxonomy around ESG.

Even small companies can make ESG into a competitive advantage. You do not need to spend thousands of bucks to become ESG compliant.

There are a few simple steps and a mindset shift. Nevertheless, we want to focus on communicating our positive contribution to the environment and society. How do we achieve this kind of ethical marketing? 

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B busineses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

In this episode, Christian will disuss the need to attract talent as a startup. Is using Employeer branding a way to get passionate people via social media like LinkedIn or Reddit or Discord? In contrast to large corporations, startups can not offer excessive salaries, benefits and a long history of business continuity. Depending on the culture of the region where the startup is getting its employees from, you will notice a different rate of recruiting and retention success. Some cultures are very risk averse, so that you have to look for a bit crazy people who do not fit the corporate hiring profile. You will realize that being a bit crazy is actually not that bad.

This is where diversity becomes you competitive advantage in relation to any kind of difference in regards to mainstream life styles. It is not always easy to work with crazy people but maybe you are not aware that you are crazy too. Otherwise why would you want a bunch of crazy people in your startup? The crazy people change the world. The fearful only maintain status quo in fear of change and risk.

GET THIS BOOK >>>

Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition

or read more about it here:

https://meetchrisbartsch.com/books-on-marketing/

You are trying to attract investors for your business activities. Complex projects often need funds that go beyond your current financial means.

In order to be able to take advantage of these market windows, you need to convince an investor that you are going to help them grow their wealth. The world of investment has drastically changed.

We often see marketing in the investment sector to be quite emotional and numbers driven. Let us look at how we should adapt our marketing narrative to tap on investors who are looking for sustainable investment opportunities.

Of course, it is a very different marketing context if we compare marketing of toys and of investment projects. Investor relationship is sort of a subset of investment marketing. Overall, we need to be more sensitive about the factors that attract ESG aware investors.

For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).

Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q

This may sound a little farfetched for you: Diversity helps scale marketing effectiveness

Our society has changed due to migration and cultural mergers. People have adopted different kinds of food, habits and interests. This leads to buyers being open to a very different kind of products.

Hence, your marketing narrative needs to speak to a diverse part of society. Just look at how uncle bens had to rebrand their products. Many of us were not really aware how offensive their product labelling was. Our situational awareness was truly lacking until we were educated about the discrimination that is still happening in the American society.

When you look a product without its product packaging and marketing content, you will realize that all parts of society will be using it.

If we are able to be more socially sensitive, we can redesign out marketing to be appealing to a wider audience. If you simply continue to ignore the changes in society and ESG you will eventually be driving your business of the track into the next ditch. Don’t be silly.

Use this opportunity to scale your market share and reach. You will recognize that the increased margins and profits are worth the extra effort. 

For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).

Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q

If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions.

We seldom hear of greenwashing in today’s media. It is not really very interesting to them as it does not generate a lot of views or listeners. Nevertheless, people are being educated on real sustainable products and products that have simply been manipulated to appear environmentally friendly.

As a matter of fact, many politicians do not really care about your health, safety or livelihood. They only care about their own pockets and status. Hence, you need to educate yourself.

Looking at the growing trend towards greener products and adoption of the ESG framework, companies can generate substantial profits while being committed to environmentally and socially responsible business models.

Business leaders who really want to be successful in the next decade will have to change their way of doing business. Looking at this, we as buyers, sellers, and marketeers must change our fundamental mindsets.

Only then we can access the richness of being ESG compliant. Let us discuss the advantage of sustainable products and how our marketing approach needs to be realigned for a better corporate governance. 

For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).

Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q

The world has changed due to the pandemic and other terrible events. Nevertheless, people are demanding a different kind of political and business leadership.

They expect leaders and organisations to act in a responsible way. Wasting our natural resources with only create more pain and drama for society. Society has also realized that it is no longer willing to accept multiple kinds of discrimination and destruction.

Let me provide you with some really useful examples on how to create products that are sustainable and easier to market in the near future.

Getting marketing to be ESG compliant is not that easy. Popular misconceptions about sustainability and ESG often take people down the wrong route.

A sustainable business model needs a different market entry and sustainability approach. This leads to marketing strategies being transformed into sustainable marketing strategies.

ESG is more than just Environmental, Social and corporate Governance. It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good. It is all about knowing the why, the how, the when and to where.

For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).

Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q

How will ESG affect Marketing campaigns? Understand what ESG actually is and how it will change the way you have been doing marketing. It starts with product design, over offline and online marketing vehicles to sustainable product life time.

A sustainable business model needs more than just a label. ESG is more than just Environmental, Social and corporate Governance.

It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good.

It is all about knowing the why, the how, the when and to where.

For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).

Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q