The Growth Zone

In this episode of the Growth Zone Show we will be looking at Effectiveness of Video Advertising:

1) What can go wrong based on an example of a tractor advert

2) How does Volvo get in front of their clients using video ads on social media

3) Understand how you must get your ads to target those who are most likely to buy

Social media is exploding with ads. Many companies have abandoned traditional ads space such as magazines and newspapers. Even television is no longer a good platform to advertise on. People under 50 tend to watch movies on platforms like Netflix, Amazon Prime Video or YouTube. Even Facebook has lots of entertaining videoclips. If you enjoy amateur video clips, then you will be chilling off watching Tik Tok.

So how can you use video advertising in an effective way?

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Listen to this episode and enjoy it on Apple Podcast, Soundcloud, Deezer, Google Podcast or Spotify.

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Well, that’s all for today’s episode of ‘The Growth Zone.’ Thanks for listening.

Make sure you subscribe to the podcast on iTunes or Spotify so you never miss an episode.

Plus, if you haven’t got your signed copy of the marketing book, stop by our website at https://book.prmediareach.com and hurry because the reserved batch of signed books are almost sold out.

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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs

Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.

Don’t forget to share your favorite episodes on social media! 

Also follow the show on Facebook or get the newest insights on twitter

Tweet me: @capbartsch

Listen to other episodes: https://prmediareach.com/en/category/podcasts/

Enjoy this Interview with Jennifer Peek: Strategies for consistent and sustainable growth in start-ups.

We are going to be talking about

- What makes a good start-up growth strategy?

- What are the 3 things that business owners can do to maximize their business value?

we are going to finish off with …

- Why is it so important to a business value that has a realistic foundation?

Make sure you subscribe to the podcast on iTunes or Spotify so you never miss an episode.

Enjoy this Interview with Jennifer Peek: Strategies for consistent and sustainable growth in start-ups.

We are going to be talking about

• What makes a good start-up growth strategy?
• What are the 3 things that business owners can do to maximize their business value?
• we are going to finish off with …
  • Why is it so important to a business value that has a realistic foundation?

Preview:

Topic #1: What makes a good start-up growth strategy?”

Start-ups tend to have different routes to take. They can focus on becoming profitable or on growing very quickly. Becoming profitable is good because it shows it is a business model that could last. On the other hand, growing fast does cost a lot of energy and financial assets. So, what makes a good start-up growth strategy?

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Topic #2: What are the 3 things that business owners can do to maximize their business value?

Jennifer, you have been involved in acquisitions and divestitures from small companies to billion-dollar companies. What are the 3 things that business owners can do to maximize their business value?

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Topic #3: Why is it so important to a business value that has a realistic foundation?

It seems that start-ups often have difficulty in getting a realistic number that depicts their company’s true value. That sometimes puts investors off as they do not take them serious enough. Why is it so important to a business value that has a realistic foundation?”

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Well, that’s all for today’s episode of ‘The Growth Zone.’ Thanks for listening.

Make sure you subscribe to the podcast on iTunes or Spotify so you never miss an episode.

Plus, if you haven’t got your signed copy of the marketing book, stop by our website at https://book.prmediareach.com and hurry because the reserved batch of signed books are almost sold out.

...

Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs

Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.

Don’t forget to share your favorite episodes on social media! 

Also follow the show on Facebook or get the newest insights on twitter

Tweet me: @capbartsch

Listen to other episodes: https://prmediareach.com/en/category/podcasts/

We will be talking about:

Why is product packaging so important?

How do brands like Kerrygold anchor images in our minds?

Look at what Ireland has to offer for tourists.

What do we learn from the greater brand of Irish culture that makes Irish brands so unique?

So why is product packaging so important for companies around the world? Please close your eyes now. Think of packaging of products you tend to have some emotional connection when you take them off the shelves?

We will be talking about:

• Why is product packaging so important?
• How do brands like Kerrygold anchor images in our minds?
• Look at what Ireland has to offer for tourists.
• What do we learn from the greater brand of Irish culture that makes Irish brands so unique?

 

So why is product packaging so important for companies around the world? Please close your eyes now. Think of packaging of products you tend to have some emotional connection when you take them off the shelves?

 

Many products come to my mind now: Walkers Shortbread. Picture that red box with tartan patterns. Or the magnum ice-cream boxes. What about M&Ms? Isn’t funny who you think of M&Ms and got those funny adds where the M&M characters try to go shopping! Same game with Toblerone? You see the pyramid style box. You are already imagining the chocolate melting in your mouth.

How about butter? What is your favorite brand? When it comes to butter, I am a big fan of Kerrygold. I am not Irish. Do you know which problem Kerrygold solves for me? When I buy butter in some countries it is so hard when I take it out of the fridge. German butter is often still very hard and by the time I want to spread it on my toast or French baguette I have a big hole in the bread.

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So, you notice that the way a products packaging is designed has an important effect on brand insistence and retail price. The Kerry gold butter often goes for 20 to 50 cents more over the counter in German supermarkets. Even competitors such as Greenfields benefits from Kerrygold’s and Irelands strong branding. Their products also fetch a higher retail price that the most well-known German brands.

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The river eventually changed into a dark could comparable to Guinness beer. You could imagine navigating your motorboat on a river filled with beer. Yes, even the brand Guinness is using images, packaging and other elements to differentiate themselves from other international brands.

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If you are Irish, of Irish descent or living in Ireland please comment or like this episode.

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While I am recording this show I mention all these brands. For each brand I get very different images hopping into my mind. The ads with the guys trying to rescue the 4X beer out of the river. The Guinness bird with the beer glass on his beak. The metal logo of London Pride on the bar tab. Brands need to draw pictures and be present so that our memory has a chance to increase our level of affection.

Exactly! Affection. In order to be brand insisting buyers we need to have some kind of affection for their brand. It is not just that we must like the taste of their beverages or butter. We need to become passionate that even when something comes to our mind that is closely related their brand pops up from out of the darkness. Boom. We begin to think how nice the product tastes or how wonderful our lives have become after we switched over to their products.

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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs

Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.

Don’t forget to share your favorite episodes on social media! 

Also follow the show on Facebook or get the newest insights on twitter

Tweet me: @capbartsch

Listen to other episodes: https://prmediareach.com/en/category/podcasts/

I am going to be talking about

Why can videos help you stand out?

How to use filters to target the right audience

we are going to finish off with some tips for building your marketing strategy.

In a crowded social media world people are becoming less responsive to static images. That is where videos help to catch the reader’s attention. You might feel a little puzzled at thinking why am I doing this podcast if I could just limit myself to doing videos?

I am going to be talking about

• Why can videos help you stand out?
• How to use filters to target the right audience
• we are going to finish off with some tips for building your marketing strategy.

In a crowded social media world people are becoming less responsive to static images. That is where videos help to catch the reader’s attention. You might feel a little puzzled at thinking why am I doing this podcast if I could just limit myself to doing videos?

The reality is that we need to be present on a variety of platforms and deliver our content in different kind of packages. Therefore, videos and audio-based content are a part of a greater marketing channel strategy.

 

In videos we can show us on stage talking to a big audience. We can make a big impression. We can show the product and how it is of potential benefit to the viewer. Some platforms even promote video content to their users at a higher level than regular static content.

So, what should a good video ad contain?

When we are trying to advertise to a target audience, we first need to understand who we really want as a customer. Who are the people who eventually buy from us and who will become a long-lasting client with recurring purchases?

For this we create a client avatar.

Let me summarize what we heard today: the 3 key things to focus your marketing is on your marketing strategy, plan and consistent execution. Get one online and offline activity done before you start a new item.

Blend out all the noise on social media and news channels!

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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs

Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.

Don’t forget to share your favorite episodes on social media! 

Also follow the show on Facebook or get the newest insights on twitter

Tweet me: @capbartsch

Listen to other episodes: https://prmediareach.com/en/category/podcasts/

In this episode Christian Bartsch speaks with Susan Meier about good branding strategies and how to upscale one’s brand visibility.

Susan is a brand strategist and visual artist that can help you grow your businesses by tapping into your creativity.

We are going to be talking about:

What makes a good branding strategy?

How can the creative part of branding stay on track?

What are Susan’s tips to scaling one’s brand visibility?

In this episode Christian Bartsch speaks with Susan Meier about good branding strategies and what it takes to upscale one’s brand visibility.

Susan is a brand strategist and visual artist that can help you grow your businesses by tapping into your creativity, as well as explain the myths about creativity that hold us back.

We are going to be talking about:

What makes a good branding strategy?

How can the creative part of branding stay on track?

What are Susan’s tips to scaling one’s brand visibility?

Branding is so important for companies, business leaders and for most entrepreneurs. This is something very much neglected by business owners as they limit their potential by working in the business instead of on the growth of their business.

Branding does not need billions of dollars or a team of 100 creative people. It is all about the right focus, strategy and purpose. Delivering value and having a purpose lets your audience know what you are actually all about. What motivates and drives you forward against all odds.

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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs

Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.

Don’t forget to share your favorite episodes on social media! 

Also follow the show on Facebook or get the newest insights on twitter

Tweet me: @capbartsch

Listen to other episodes: https://prmediareach.com/en/category/podcasts/

In this episode Christian speaks with Joe Sullivan from St.Louis about how B2B companies move business development online.

We are going to be talking about:

1) Ways to keep marketing and sales moving forward,

2) The 4-step process for moving business development online 3) How to get Marketing and Sales teams to support the transition.

Joe is an industrial marketing consultant and co-founder of Gorilla 76.