The GTM Engineer Podcast

In today's episode, I chat with Hayley Brodeur, Sales Director at Alysio, about building a revenue intelligence platform that connects your entire go-to-market tech stack and lets sales leaders, RevOps teams, and the full GTM org pull insights from first marketing touch to closed-won in seconds—essentially a ChatGPT that actually talks to your tools. 

We explore her outbound approach of doing almost everything manually to sound human in an increasingly automated world, and why LinkedIn voice notes have become her favorite outbound play—async like a cold call, verified like a database, and intriguing by nature since there's no text above or below, just a bar someone has to press play on. Hayley breaks down why she researches every prospect before sending—sometimes going as far as looking up landmarks near where they live just to show she did the work—and the bizarre moment she had to prove she was human after responding too quickly to a LinkedIn message. Her prediction: the CRM becomes a data lake, Salesforce turns into pure storage, and the real action moves to AI layers that pull meaningful insights in real time rather than dashboards that tell you what happened last quarter. Hayley shares her path from double-majoring in early childhood education and sociology, teaching first and third grade in the Bay Area during COVID, landing her first BDR role via referral after no one believed a teacher could sell, booking 30-plus meetings a month and getting promoted in seven months, getting prompt engineer certified, selling small language models to Fortune 500 brands, and eventually finding Alysio because she'd personally felt every pain point they were solving. Her advice: be patient, be consultative, bridge the gap between what leadership thinks the problem is and what the front line is actually experiencing—and don't be afraid to tell everyone exactly what you need to succeed. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Alysio Does: Revenue Intelligence That Talks to Your Entire Tech Stack 
(01:57) Favorite Outbound Play: LinkedIn Voice Notes as Async Cold Calls 
(03:36) Doing Everything Manually to Sound Human in an Automated World 
(06:09) The Moment Hayley Had to Prove She Was Human After Replying Too Fast 
(07:48) Journey: Teaching First Grade in the Bay Area to First BDR Hire 
(09:24) 30-Plus Meetings a Month, Promoted in Seven Months 
(10:00) Advising Pre-Seed to Series D Companies on GTM Motion 
(10:47) Getting Prompt Engineer Certified and Selling Small Language Models 
(13:07) Future Prediction: CRM Becomes the Data Lake, AI Replaces the Dashboard 
(15:53) Advice: Be Patient, Be Consultative, Bridge Bottom to Top

🔗 CONNECT WITH HAYLEY

👥 LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Abrar Hussain, founder of Signalbound and Unlocked Acquisition, about building cold email and LinkedIn outbound systems for B2B SaaS, agencies, and local market businesses—running month-to-month with no long-term contracts and letting results do the talking. 

We explore his HR Tech campaign where eight baseline campaigns generating 200 replies per day fed enough data to build a ninth creative campaign using job opening signals—spotting what the prospect was hiring for, referencing their clients and team members, and giving three tailored ideas for how the tool solved the exact role they were recruiting—landing four customers from 1,000 emails. Abrar breaks down his five-step outbound framework: ICP and offer confirmation, infrastructure setup, list building, copywriting, and continuous campaign testing with inbox management. His prediction: the volume game is over and signals plus timing is the new edge—with the GTM engineering role itself evolving faster than ever as tools like Cursor and Claude Code keep dropping. Abrar shares his journey starting as a VA at 14 earning $3/hour on Upwork, dropping school to go all-in on learning marketing, getting noticed for his cold email writing while applying for Google Ads internships, and discovering Clay at 15 before it was mainstream—now running his own agency at 17. His advice: learn ICP, pain points, and buying reasons before touching any tool—and work for free until you have results, because one industry win gives you the case study that makes the next client easy. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Unlocked Acquisition Does: Cold Email and LinkedIn Outbound for B2B 
(01:31) First 30 Days: Month-to-Month, No Guarantees, Results-First 
(02:04) HR Tech Campaign: Job Opening Signals + Three Tailored Ideas = 4 Customers from 1K Emails 
(03:52) The Five-Step Outbound Framework 
(04:48) Abrar's Journey: VA at 14, Dropped School, Discovered Clay at 15 
(07:07) Future Predictions: Signals Over Volume, GTM Engineering Evolving Fast 
(08:28) Advice: Learn Sales Fundamentals First, Work Free Until You Have Results

🔗 CONNECT WITH ABRAR

👥 LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Colin Chapman, GTM Engineer at Prospectr, about rebuilding a lean appointment-setting agency from South Africa into a full GTM engineering practice now operating out of Germany—helping founder-led companies and small sales teams with no formal sales process build a complete outbound motion from scratch, hand it back to them in 12 months, and let them run it themselves. 

We explore his turnaround of a junior SDR's email campaign that was sitting at 20% open rates with near-zero replies: by identifying over-reliance on AI-generated copy that lacked nuance and context, tightening the ICP from a broad spray approach to a highly specific target, and adding a human layer where the rep researched one real problem for that exact role—open rates jumped to 70% and reply rates hit 8%. Colin shares his philosophy that outreach is an interruption, and if you're going to interrupt someone's day you better have a genuinely good reason—which is why he prefers a list of 20-50 highly qualified names over a thousand vague ones, and why he sees regulations like GDPR not as obstacles but as the market demanding salespeople do their jobs responsibly. He breaks down the jobs-to-be-done framework as his go-to ICP shortcut: map your USP to the biggest problem in the prospect's daily job, and you have enough to start building. Colin shares his path from leaving school straight into sales, spending seven years manually recording every call outcome in Excel to beat his own personal biases with data, running a calling-first appointment setting firm in South Africa, pivoting to email during COVID, and now rebuilding with Clay and n8n workflows in Germany. His advice: understand the current landscape before anything else—the goal of outreach has fundamentally shifted from getting a meeting to earning the right to have one—and let data override your personal biases before they cost you months of subpar results. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:20) What Prospectr Does: Building GTM Motions for Founder-Led and Small Sales Teams 
(02:08) First 30-60-90 Days: ICP, USP, Feedback Loop 
(03:33) Campaign Story: From 20% Open Rate to 70% by Adding Human Nuance Back In 
(05:19) Why Junior SDRs Over-Rely on AI and Miss Context 
(07:00) Colin's Philosophy: Interrupting Someone's Day Has to Be Worth It 
(08:24) GDPR as a Feature, Not a Bug: Regulation as a Professionalism Standard 
(09:47) Using Free LLMs for Deep Psychographic Segmentation Without Clay 
(12:32) Jobs-to-Be-Done Framework as the ICP Shortcut 
(14:13) Future Predictions: AI Solves the Bottleneck of Finding and Qualifying Prospects 
(16:03) Colin's Journey: Seven Years of Excel Call Logs to GTM Engineering in Germany 
(17:00) GTM as the Scientific Method: Hypotheses, A-B Testing, Message-Market Fit 
(19:00) Advice: Learn the Current Landscape First, Then Let Data Beat Your Biases

🔗 CONNECT WITH COLIN
 
👥 LinkedIn
💻 Website 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Imran Adam, Lead GTM Engineer at Patrick Burns, about running outbound for B2B SaaS companies in data analytics and AI—booking meetings on the calendar while building the full GTM infrastructure underneath. 

We explore his onboarding process that goes way deeper than standard ICP definition: instead of just firmographics, his team digs into what was happening internally at a company right before they decided to buy, using that to pre-identify the exact signals that predict purchase readiness and cutting the time to a winning sequence from 4-5 weeks down to 2-3. Imran shares his Clay playbook for LinkedIn outbound: filtering strictly for active LinkedIn users (posted in the last 30 days) so connection quota never gets burned on ghost accounts, then scraping competitor and thought leader posts to find ICP prospects who engaged with that content, pulling the post into Clay, using a mini AI agent to generate one sharp question from the content, and opening with that question so the prospect immediately has something real to respond to. His prediction: within one to two years nearly every B2B company will have an internal GTM team, and the GTM engineers who survive the commoditization wave will be the ones who layer n8n automation on top of their Clay and outbound tool workflows—and eventually Claude Code and cursor to build custom tooling nobody else has. Imran shares his path from B2C marketing roles he never enjoyed, to a recruiting firm where he first encountered Clay in its early confusing days, to rejoining the tool in early 2024 when communities had formed around it and the whole GTM engineering ecosystem had clicked into place. His advice: stop sending CVs—build a workflow, post it on LinkedIn, show people exactly what you can do, join GTM communities, and let your portfolio do the talking. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Patrick Burns Does: Meeting Booking and GTM Infrastructure for B2B SaaS 
(01:27) The Onboarding Process: Digging Into Internal Buying Signals Beyond Firmographics 
(03:35) The Clay Playbook: Active LinkedIn Users and Competitor Engagement Targeting 
(05:48) Using AI to Extract One Question from Engaged Content to Start Conversations 
(07:03) Why LinkedIn Outperforms Email Right Now and the Voice Note Frontier 
(08:30) Imran's Journey: B2C Marketing to Recruiting Firm to GTM Engineering 
(10:22) Why GTM Engineering Forces Constant Upskilling to Maintain Reply Rates 
(11:07) Future Predictions: Every B2B Company Builds Internal GTM, n8n Becomes Essential 
(12:25) Claude Code and Cursor: Building Custom Tooling No One Else Has 
(13:37) Advice for New GTM Engineers: Portfolio Over CV, Communities Over Applications

🔗 CONNECT WITH IMRAN

👥 LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Ricardo Oliveira, Head of GTM at Pulse AI, about taking AI compliance and governance to highly regulated industries—finance, healthcare, government—where iGentic's platform not only monitors and flags compliance issues but acts autonomously to prevent data breaches and compliance mistakes before they happen. 

We explore his intent-based outbound system where ICP is just the starting point: AI agents research batches of 50 companies at a time, scanning for hiring signals in data security and compliance (meaning they're investing but hitting capacity), funding rounds (cash in hand means pressure to deliver), AI adoption mandates from boards, and news about the company's AI direction—scoring and recycling companies into a repository so that when timing shifts, they're already ready to reach out with a relevant message. Ricardo breaks down how founder-led sales using iGentic's CEO Zara—15 years at Akiva and MassMutual, PhD, MBA—gives them a credibility edge when getting in front of CTOs, CISOs, and heads of AI at enterprise companies making hundreds of millions annually, and why GTM is ultimately about playing the cards you're dealt. His prediction: the GTM engineer of the future needs to become a builder—not a developer, but someone who starts every process manually to understand the bottlenecks, then deploys no-code and low-code AI tools to remove them—because AI is replacing routine thinkers, not top performers. Ricardo shares his path from sales director at a traditional packaging company in Brazil experimenting with early ChatGPT, to joining Trilogy (a US-based PE firm revamping acquired software companies with AI), where he was handed a blank playbook, full-cycle ownership, and a company culture that tracked AI learning hours as a KPI—which is where his GTM craft was really built. His advice: use AI to figure out what you need to learn, build a curriculum, follow tutorials hands-on, and don't be afraid to fail at new tools—because curiosity and building are the only things that compound. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What iGentic Does: AI Compliance and Governance for Regulated Industries 
(01:38) Founder-Led Social Selling: Leveraging a CEO with 15 Years of Industry Credibility 
(03:12) Intent-Based Outbound: ICP Is Just the Starting Point 
(05:51) AI Agents Researching 50 Companies at a Time: Hiring, Funding, AI Adoption Signals 
(08:03) Scoring and Recycling Companies Until Timing Is Right 
(10:51) Ricardo's Journey: Packaging Sales in Brazil to AI-First GTM at Trilogy 
(13:07) Building the Playbook from Scratch with Full-Cycle Ownership 
(16:46) Future of GTM: Become a Builder, Start Manual, Then Automate 
(18:35) AI Takes Routine Jobs, Not Top Performers 
(19:05) Advice for GTM Engineers Starting Out Today

🔗 CONNECT WITH RICARDO

👥 LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Ada Patience Arembang, founder at AVGA, about running a virtual assistant agency focused on lead generation, social media management, and VA services for founders, coaches, and service-based businesses across the US, Canada, Switzerland, Nigeria, and Kenya. 

We explore her campaign for a New York social media agency targeting restaurant and cafe owners—scraping Yelp for businesses with strong offline presence but weak online footprint, cross-referencing their Instagram for low engagement, and using that gap as the core hook in cold email outreach to convert 500 verified leads into paying clients. Ada breaks down her philosophy that AI tools don't replace human thinking—they amplify it—and that the quality of input you give any intelligent system, human or AI, is the deciding factor in whether it produces results. She shares her journey from executive virtual assistant managing emails and calendars, to teaching herself lead generation to find her own clients through Slack founder communities, to realizing she was better at lead gen than anything else, making the switch, scaling to the point of needing to delegate, and founding AVGA to connect businesses with trained virtual assistants. Ada also coaches aspiring lead generation specialists and shares the biggest mistake beginners make: treating lead gen as a mechanical process of generate, verify, send—instead of first deeply understanding the ICP, their pain points, their business language, and leading with a free offer (like a profile optimization) that proves competence before asking for anything. Her advice: give something to get something—read their website, study the about page, learn the owner, and make every outreach sound like it came from someone who actually did their homework. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:20) What AVGA Does: VA Agency Covering Lead Gen, Social Media, and VA Services 
(01:11) Campaign Story: Social Media Agency Targeting NYC Restaurant and Cafe Owners 
(03:03) Using Yelp Scraping and Instagram Audit as the Outreach Hook 
(04:12) Why Publicly Available Data Makes Hyper-Personalized Outreach Possible 
(05:05) Ada's Journey: EVA to Lead Gen Expert to Agency Founder 
(06:35) Predictions: AI Amplifies Human Input, Never Replaces It 
(08:47) Advice for Beginners: ICP First, Free Offer Second, Keywords Third 
(10:41) Why Getting Attention Is the Real Hard Work in Lead Gen

🔗 CONNECT WITH ADA

👥 LinkedIn
📸 Instagram 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Carlos Iborra, founder at Sales Titans, about running outsourced B2B cold calling for SMEs and startups across every vertical - from AI agents and flow automations to machinery suppliers and fresh produce - using advanced tooling to automate internal processes while keeping the human touch exactly where it matters: the actual conversation. 

We explore his signal-based calling approach where instead of dialing blindly, his team detects real-time trigger events (like a company actively searching for a sales trainer) and calls with a direct, relevant reason to reach out - turning cold calls into warm ones - and how 49 targeted calls off the back of those signals produced 20 highly qualified meetings. Carlos breaks down why relevancy isn't just good for prospects but protects his reps from burnout and his clients' brand reputation, and why his philosophy is that only 3-5% of companies are ever in the right moment to buy - so finding that 3-5% through automation is the whole game. His prediction for the future: call bots may eventually book appointments for low-ticket offers, but for high-ticket sales, buyers need a human to hold accountable if things go wrong - and that accountability gap is where human cold callers will always win. Carlos shares his 20-year sales career, consistently over-delivering as a rep until he realized he was hitting quota in a fraction of the time a full-time average rep needed, spending one year freelancing on the side before going all in on Sales Titans. His advice: pick up the phone - because even people listening to this conversation who understand it's a competitive advantage still won't do it, and that's exactly why it works. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Sales Titans Does: Outsourced B2B Cold Calling Across Every Vertical 
(02:01) Signal-Based Calling: Detecting Trigger Events to Create Relevant Outreach 
(03:25) Why Signals Make Cold Calls Warm and Protect Brand Reputation 
(05:48) 49 Calls, 20 Qualified Meetings: What Targeted Outbound Actually Looks Like 
(06:49) Carlos's Journey: 20 Years in Sales, Freelancing on the Side, Going All In 
(08:53) Future of the Space: Automation Plus Human Touch for High-Ticket Sales 
(10:53) Why Call Bots Won't Replace Humans for High-Ticket Anytime Soon 
(12:19) Advice for Anyone Getting Started in Cold Calling Today

🔗 CONNECT WITH CARLOS

👥 LinkedIn 
💻 Sales Titans LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Kartik, GTM Engineer at Love Social Media, about running LinkedIn outreach for B2B SaaS, healthcare, and IT services clients - planning outreach strategies based on target market, scaling outbound efforts across LinkedIn using multiple tools, and always starting with a founder call to extract the real pain points no one else in the company can articulate. 

We explore his invoice automation campaign that hit 35-60% reply rates and 20-25 positive leads per 100 messages by pinpointing CFOs' exact pain (600+ hours and 10-20 people manually validating invoices monthly), personalizing message variables in Clay based on company size and industry to estimate invoice volume, then layering ABM across other decision makers once any account replied - using ERP migration signals as expansion triggers. Kartik also shares the rare case where a chartered accounting client got strong replies with zero pain-point messaging, just an exceptionally clear landing page - and why sometimes breaking the "no links in outreach" rule is the right call. His prediction for the future: repetitive tasks get fully automated, and the GTM engineer role becomes almost entirely about deep domain knowledge - understanding the psychology, language, and pain points of a specific industry-market combination the way an investor understands a sector, because that vertical expertise is what no tool can replicate. Kartik shares his journey from learning cold outreach in 10th standard out of pure curiosity, landing a placement at Love Social Media straight out of 12th class, and now running campaigns while completing his graduation three years in. His advice: whatever client or industry you work with, absorb everything about that market - because that knowledge compounds and gives you a head start on every similar project that follows. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Love Social Media Does and Kartik's Role 
(01:40) Invoice Automation Campaign: Pain-Point Messaging Hitting 35-60% Reply Rates 
(04:22) Using Clay to Personalize Invoice Volume by Company Size 
(04:29) ABM Layering After First Reply and ERP Migration as Expansion Signal 
(05:41) The "Do the Math" Campaign Approach 
(07:04) The Rare Case: Clear Landing Page Beats Pain-Point Messaging 
(08:24) Kartik's Journey: Learning Lead Gen in 10th Standard, Placement at 12th 
(09:41) Where GTM Is Heading: Domain Knowledge Over Repetitive Tasks 
(11:33) Verticalization of Expertise as the Career Moat 
(12:43) Advice for GTM Engineers Starting Out Today

🔗 CONNECT WITH KARTIK

👥 LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Sid Singh, Worldwide GTM Lead at NetApp, about applying AI to go-to-market strategy at a global scale - balancing localization across North America, EMEA, and India while driving end-to-end workflow adoption across sales teams. 

We explore his propensity scoring project that assigns 1-10 purchase likelihood scores to thousands of pipeline opportunities in Salesforce using variables like company profile, past purchases, company size, and buyer persona (engineer vs. product lead), then extended the algorithm via API to distributors and resellers in the partner channel. Sid breaks down how the feedback loop works - tracking whether high-scored opportunities actually closed faster - and using anomalies to make the algorithm smarter over time. He shares his vision for where AI in GTM is heading: moving from siloed tool usage by individual reps to end-to-end workflow impact connecting CPQ, CRM, and ERP, with customer success evolving from simple chatbots to intelligent ticket stack-ranking that identifies at-risk customers before they churn. Sid also walks through his career arc from designing high-speed backplanes for NVIDIA and Cisco as an EE, to sales engineering, product management, leading Autodesk's licensing-to-SaaS transition (learning renewal-focused GTM from the ground up), to migration go-to-market at AWS, and now worldwide GTM at NetApp. His advice for anyone starting in GTM today: ignore the shiny objects, focus on your core competency, and shift your mindset from selling products to accelerating your customer's cycle to value - because outcomes are what will always win. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:30) What a Worldwide GTM Lead Actually Does 
(02:30) Propensity Scoring: Ranking Pipeline 1-10 by Purchase Likelihood 
(04:16) Extending the Algorithm to the Partner Channel via API 
(05:40) Building Feedback Loops to Make the Model Smarter 
(06:32) Sid's Career: EE Design Engineer to Sales Engineer to GTM 
(07:23) Autodesk's Licensing-to-SaaS Transition and Renewal GTM 
(07:56) Migration Go-to-Market at AWS 
(09:10) AI in GTM Predictions: From Silos to End-to-End Workflow Impact 
(11:33) Customer Success Evolution: Smart Ticket Stack-Ranking 
(12:13) Advice for Anyone Starting in GTM Today

🔗 CONNECT WITH SID

👥 LinkedIn 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

In today's episode, I chat with Daniel Trujillo, founder at Conexión Real (lead gen agency in Latin America), about bridging SaaS companies from Chile/Argentina/Colombia/Peru/Brazil into Mexico and US markets with multi-channel outbound maintaining human connection through events, and how Latin America is like 2019 US discovering SDR/BDR specialization since account executives traditionally do entire year. 

We explore his HR company campaign 10x'ing pipeline in 8 months by connecting isolated tools through Clay, building low-hanging fruit CRM list with lead scoring, scanning LinkedIn with GPT feeding 25-30 product one-pagers, and shifting from pain-based to "strength factor" approach focusing on what prospects do well (growing/hiring/awards)—stroking ego, getting them to reveal real pains making sales easy. Daniel shares his journey from American Express to AT&T, becoming SDR at Science Technologies during COVID working with Harvard Business School/HubSpot pre-Apple exit, moving to team lead working with 100-150 Ukrainians having video calls in basements during Russia war, winning founder's contest pitching SEO-first lead gen, building million-page catalog moving from 30K to 1.3M visitors monthly (never forecasted millions just 10K incremental), doing lead gen for WWE/Formula One/Liverpool/NFL teams, and creating Conexión Real giving opportunities to talented hungry people across Latin America. Daniel's advice: combine grit with creativity building teams from marketing/SEO backgrounds thinking differently to solve problems faster. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:33) What Conexión Real Does: Bridging Latin America SaaS to Mexico/US 
(02:24) Latin America Like 2019 US (Discovering SDR/BDR Specialization) 
(04:25) Creative Campaign: HR Company 10x Pipeline with "Strength Factor" 
(08:19) Shifting from Pain-Based to Strength-Based Messaging 
(12:48) Journey: American Express to AT&T to Science Technologies 
(14:51) Working with Harvard Business School, HubSpot Pre-Apple Exit 
(15:47) 100-150 Ukrainians in Basements During Russia War 
(17:12) Winning Founder Contest Pitching SEO-First Lead Gen 
(18:34) Million-Page Catalog Moving from 30K to 1.3M Visitors Monthly 
(20:00) Lead Gen for WWE/Formula One/Liverpool/NFL Teams 
(21:52) Creating Conexión Real for Talented Hungry People 
(22:43) Closing and Contact Information

🔗 CONNECT WITH DANIEL

👥 LinkedIn
💻 Website

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.