The GTM Pack Show

By Assetmule

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to lea... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The GTM Pack Show:

How many episodes does The GTM Pack Show have?

The podcast currently has 150 episodes available.

The GTM Pack Show episodes:

February 16, 2024 Episode #60: What do effective demand generation strategies look like in 2024?
In this episode of The GTM Pack podcast, we interview Braydan Young, GTM Co-Founder at Sendoso based in San Francisco, California.
In this conversation, we dig into:
💡 The Sendoso founder & GTM story
💡 How can sales & marketing teams better align & crush their numbers
💡 What does the future have in store for Sendoso & the gifting/direct mail space
& more!
#b2b #gtm #demandgeneration
...more
31min
February 13, 2024 Episode #59: How to build your product marketing function from the ground up
In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL.
In this conversation, we dig into:
💡 Establishing the product marketing function from the ground up
💡 How to establish a crystal-clear strategy based on company objectives
💡 Setting expectations with the team & the organization
& more!
#b2b #productmarketing #pmm
...more
25min
February 07, 2024 Episode #58: How will top B2B sellers hit their quotas in 2024
In this episode of The GTM Pack podcast, we interview Ross Van Wyk, Co-Founder at OverQuota based in Scottsdale, Arizona.
In this conversation, we dig into:
💡 How should sellers approach getting deals done and hitting their quotas in 2024
💡 How top sales reps do pre-call research and effective discovery
💡 Why sales coaching is critical to sales success

& more!
#b2b #salesleadership #sales
...more
42min
February 01, 2024 Episode #57: The top priorities for your first "Head of Marketing"
In this episode of The GTM Pack podcast, we interview Sandy Mangat, Head of Marketing at Pocus based in Vancouver, British Columbia, Canada.
In this conversation, we dig into:
💡 What top priorities should your first "Head of Marketing" hire focus on during the early days
💡 When should an organization start building community? Is it ever too early
💡 Why it's so important to get your "hands dirty" as an early-stage leader
#b2b #community #b2bmarketing #marketingleadership
...more
23min
January 24, 2024 Episode #56: Why product, marketing, & sales misalignment is costing you revenue!
In this episode of The GTM Pack podcast, we interview Derek Osgood, Founder & CEO at Ignition based in San Francisco, California.
In this conversation, we dig into:
💡 What’s broken in GTM/product launches & how does Ignition help?
💡 How to fix product, marketing, & sales misalignment
💡 What is revenue-based road mapping?

& more!
#b2b #pmm #productmarketing #productlaunches
...more
23min
January 23, 2024 Episode #55: Why the current market is more normal than we think!
In this episode of The GTM Pack podcast, we interview Stephanie Sanders, Head of Sales, Americas at Contractbook based in Richmond, Virginia.
In this conversation, we dig into:
💡 Why the current market is more normal than we think
💡 The impact of remote work on sales teams
💡 What can SDRs & AEs do to break through the noise
#b2b #sales #salesleadership
...more
18min
January 23, 2024 Episode #54: Why storytelling is so important in marketing today
In this episode of The GTM Pack podcast, we interview Scott Sanchez, Founder & Chief Storyteller at PMMTeam based in New York City.
In this conversation, we dig into:
💡 Why it's important that product marketing leaders "coach" & not just "edit"
💡 Why storytelling is so important in marketing today
💡 How he's seeing marketers leverage AI for writing content & its impact on storytelling
#b2b #gtm #storytelling
...more
31min
January 23, 2024 Episode #53: Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine Expert
In this episode of The GTM Pack podcast, we interview Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine Expert based in the Virginia Beach, Virginia area.

In this conversation, we dig into:

💡 How has Robert seen the salestech space evolve over the last decade and where does he see it going moving fwd?
💡 As part of a VC firm he sees a lot of new ventures, what are the spaces that he is most excited about?
💡 What is his opinion on the impact of AI on sales organizations and motions?

#b2b #gtm #saas #revenue
...more
26min
January 04, 2024 Episode #52: What is an owned audience & owned media and who should adopt it?
In this episode of The GTM Pack podcast, we interview Anthony Kennada, Co-Founder & CEO at AudiencePlus based in Paradise Valley, Arizona.
In this conversation, we dig into:
💡 What is an owned audience and owned media and who should adopt it?
💡 What's the difference between community vs social media versus an audience?
💡 How do you convince your board that investing in audience development is key?
#b2b #gtm #ownedaudience
...more
26min
January 03, 2024 Episode #51: Brandon Bedford, Competitive Enablement Manager at Klue
In this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada.
In this conversation, we dig into:
💡 What is "Competitive Enablement"
💡 What storytelling looks like within a competitive market with similar messaging
💡 What is the balance between naming features versus not reinventing the wheel
#b2b #gtm #productmarketing #competitiveintelligence
...more
38min

FAQs about The GTM Pack Show:

How many episodes does The GTM Pack Show have?

The podcast currently has 150 episodes available.