The GTM Pack Show

By Assetmule

A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to lea... more

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FAQs about The GTM Pack Show:

How many episodes does The GTM Pack Show have?

The podcast currently has 150 episodes available.

The GTM Pack Show episodes:

March 27, 2024 Episode 70: B2B testing strategies, attribution, & SEO insights
In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK.
In this conversation, we dig into:
💡 Growth strategies that all B2B SaaS companies should be testing
💡 Why B2B marketing attribution is broken
💡 HockeyStack's data on touchpoints needed to close a deal
& more!
#b2b #gtm #growth #marketingattribution
...more
21min
March 26, 2024 Episode 69: B2B growth advice for sales leaders on committee buying & social selling
In this episode of #TheGTMPack podcast, we interview Jake Reni, Chief Growth Officer at Revenue Reimagined based in Park City, Utah.
In this conversation, we dig into:
💡 How executives must approach THE new go-to-market strategy
💡 How to effectively manage committee buying in today's market
💡 Why sales teams must embrace social selling on Linkedin
& more!
#b2b #gtm #sales
...more
29min
March 25, 2024 Episode #68: This product marketing leader says relationships are at the core of being successful
In this episode of #TheGTMPack podcast, we interview Maureen West, Product Marketing Leader based in Indianapolis, Indiana.
In this conversation, we dig into:
💡 What does building relationships mean in business?
💡 How to build better alignment with various stakeholders as a product marketer
💡 Why getting to know your customers is more than quantitative statistics & data
& more!
#b2b #gtm #productmarketing #leadership
...more
26min
March 20, 2024 Episode #67: How to excel as a B2B marketing executive in 2024
In this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York.
In this conversation, we dig into:
💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty
💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them
💡 How the consumerization of B2B marketing has impacted the use of sales enablement tools like Outreach.io
& more!#b2b #gtm #marketing #ai #leadership
...more
26min
March 09, 2024 Episode #66: Use win-loss interviews to replace intuition-based decisions with data-driven insights
In this episode of The GTM Pack podcast, we interview Joshua Fryszer, Owner at Aha! Research based in Melbourne, Australia.
In this conversation, we dig into:
💡 What win-loss analysis is & why should PMMs conduct them
💡 Why customer/prospect research is so important to revenue growth
💡 How to determine, externally communicate, & train others on the voice of the customer/prospect
& more!
#gtm #productmarketing #marketresearch
...more
27min
March 05, 2024 Episode #65: This startup uses GenAI & automation to help you ravage your B2B prospecting goals!
In this episode of The GTM Pack podcast, we interview Rocco Savage, Head of Growth at Regie based in Miami, FL.
In this conversation, we dig into:
💡 AI trends within the sales/GTM tech space
💡 How intent data works & what it means for us in B2B
💡 How can sales teams get the best out of AI
& more!
#gtm #ai #artificialintelligence #salestech #saas
...more
23min
March 01, 2024 Episode #64: These founders have built AI to replace roleplay coaching in sales!
In this episode of The GTM Pack podcast, we interview Atul Raghunathan, Co-Founder/CTO & Sriharsha Guduguntla, Co-Founder/CEO at Hyperbound based in the SF Bay Area.
In this conversation, we dig into:
💡 What is the Hyperbound.ai origin story & what they are solving
💡 What was their Y Combinator experience like & key takeaways
💡 Why is NOW the time for AI & how will it impact our future

& more!

#b2b #gtm #sales #salescoaching #ycombinator
...more
27min
February 28, 2024 Episode #63: Why you MUST add video to your B2B marketing mix today
In this episode of The GTM Pack podcast, we interview Beth Forester, VP of Marketing at Animoto based in New York City.
In this conversation, we dig into:
💡 What is top of mind for VP of Marketing going into 2024
💡 Why is video so important & in what ways should GTM organizations leverage it
💡 A recent marketing campaign that Beth found particularly effective
& more!
#b2b #gtm #marketing #video #videomarketing
...more
26min
February 21, 2024 Episode #62: Why generative AI is the real disruptor within B2B sales
In this episode of The GTM Pack podcast, we interview Jake Dunlap, Chief Executive Officer at Skaled Consulting based in Austin, TX.
In this conversation, we dig into:
💡 Why should sales organizations leverage AI today
💡 Jake's top sales new tools in 2024
💡 How to fit ChatGPT into your sales strategy in 2024

& more!

#b2b #gtm #sales #ai #artificialintelligence
...more
22min
February 20, 2024 Episode #61: How this founder is disrupting how B2B salespeople prospect!
In this episode of The GTM Pack podcast, we interview Ryan O'Hara, Founder and CEO at Pitchfire based in Newmarket, New Hampshire.
In this conversation, we dig into:
💡 Ryan's inspiration to launch Pitchfire & how it works
💡 Why email outreach is broken & recent SPAM updates
💡 Why social selling is important
& more!
#b2b #gtm #sales #salesdevelopment
...more
29min

FAQs about The GTM Pack Show:

How many episodes does The GTM Pack Show have?

The podcast currently has 150 episodes available.