“There's a fallacy in the online space that says, the longer the course, the more stuff there is in it, the more they can charge, and the more valuable it is. But the big shift is, the quicker the better, not, the more is better. If your client's goal is to lose 10 pounds, enabling them to lose 10 pounds in one month is much better than helping them lose 10 pounds in a year. The most valuable thing you can do for your clients is to create that shortest, cleanest path.”