Ceil DiGuglielmo: The High Cost of Fear in a Creative Business

Episode 2 of Profit Is A Choice®

Today I have the pleasure of talking with the owner of Sew Much More Custom Sewing for the Home, Ceil DiGuglielmo. Ceil is passionate about education and technology in the window treatment and soft home furnishings industry. She also has a podcast, The Sew Much More Podcast where she focuses on interviewing members of the window treatment and soft home furnishings industry.

Topics Mentioned:

Fear

Imposter Syndrome

Taking the first step

Importance of accountability

Thoughts from Ceil:

• Be more conscious with the money you have coming in.
• It is important to make decisions based on what is best for the company long term.
• Separating the business from family income helps with making the business a business and if not, it’s working toward a hobby.
• Fear is a big part of why I didn’t do things.
• Questions ran across my mind like, ‘How will I be perceived if I make a mistake’ and ‘Why am I so afraid of making mistakes’? This feeling of fear stopped me from starting something or pursuing an idea and slowed down my business growth. I have learned that the more I prepare, the less fear tries to sneak in.
• If you have outside accountability, you are more likely to do something. This accountability is valuable with loving, but firm communication.

Links and Resources:

• Window Coverings Association of America- https://www.wcaa.org
• ‘How I Built This’ podcast- https://www.npr.org/podcasts/510313/how-i-built-this
• Understanding Your Financials course- http://scarletthreadconsulting.net/uyf-enroll
• ‘Pricing without Emotion’ course- https://www.scarletthreadconsulting.com/pricing-without-emotion/

Books:

• Better Than Before by Gretchen Ruben 
• Failing Forward by John C Maxwell
• The Secret Thoughts of Successful Women by Valerie Young
• Profit First by Mike Michalowicz

Socials:

• Facebook: Sew Much More Custom Sewing for The Home, The Sew Much More Podcast
• Instagram- @ceildi
• Website- Ceil DiGuglielmo, LLC, ceildi.com