On this episode we are joined by Ex-Apple creative veteran, Anita Stubenrauch. Over the course of her 13-year career, she reimagined Apple's credo, designed presentations given to Steve Jobs, and was Angela Ahrendts' speechwriter. She shared with us her approach to helping individuals and organizations author the stories they want to live into.
Whether you are developing your personal brand, tapping into the truth of your team and organization or have a new something happening that needs sharing, Anita guides us through the thought provocations that get our whispers to reveal themselves and start shouting loud.
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On this show we explore how to craft the story of you as a human in the world, your projects, team, organization. We uncover how to unlock your true purpose and the impact you want to create in the world.
This Anita calls the backstory! By having a clear focus, you are empowered to draft yourself as the hero in your own story and are able to move through the world with confidence as you have a clear sense of self.
We explore how to get the answers to these universally applicable, soul searching questions, which include being able to create a climate of radical transparency, and daring to have audacious dreams.
Some of the questions include:
1. Why are you here?
2. What do you do?
3. What makes you different?
4. What is you personality?
5. Who here for?
6. What do you value?
As we know it takes a moment to suspend the busy, the judgement and step into a space of possibility.
Tips for temporarily suspending our inner critic:
1. Recognizing that it is there to help - say thanks!
2. Ask yourself if you won the lottery, would your dreams change?
3. Ask those that care about you, when you are at your best, why are you here. What is your purpose?
A deep dive into how to craft your story, your plot, how to add the twists and turns that make it compelling and true are available at her course:
https://courses.causeeffectcreative.com
Get in touch with Anita Stubenrauch on Linkedin or at:
https://www.causeeffectcreative.com.
About Anita Stubenrauch
Anita is an Apple Inc. creative veteran. Over a thirteen-year career, she authored Apple's new credo, designed presentations given to Steve Jobs and the Board of Directors, and was Angela Ahrendts' executive speechwriter. She also wrote for Jeff Williams, Eddy Cue, Jay Blahnik, and Matt Fischer, among many, many others.
She left Apple in 2018 to tackle my most ambitious project yet—founding The Land of Make+Believe and Cause:
The Land of Make+Believe: a transformational fourteen-acre creative retreat center where unlikely heroes learn to slay their dragons. For artists, activists, and social impact organizations.
Cause:Effect Creative—helping individuals and organizations author the stories they want to live.