In today’s episode of the history of bad ideas, David talks to political philosopher Alan Finlayson about behaviourism, a theory of psychology that has penetrated to the heart of politics. How did we get from Pavlov’s Dog to a prescription for a better society? What is the relationship between behavioural utopianism and contemporary economics? How did behaviourism get turned into something called ‘Nudge’? And if we are being nudged into better behaviour, what is left for politics?

Next time on The History of Bad Ideas: Identity

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