In this episode of the Hold Room, Courtney Pene at San Luis Obispo County Regional Airport talks about how the airport is enriching the passenger experience by engaging perspectives from multiple stakeholders, including their own diverse staff, addressing family travel needs and implementing various initiatives to help ease the stress of navigating airports.
The Hold Room, Season 2 Episode 5 – Courtney Pene
Transcript
[Introduction]
TJ: Welcome to The Hold Room with ACC: a quick update on all things relating to airport development as well as the Airport Consultants Council.
Laura Canham: This episode is part of the passenger experience headers hosted by ACC's Terminal and Facilities Committee in this series. We are collecting the experiences and perspectives about the future of passenger travel, including changing demographics such as the US population, aging and becoming more multicultural, new technologies, labor and supply chain. Shortages and what the future may have in store. Thank you for joining us.
Paula Nguyen: In this episode of the Hold Room, Courtney Pene at San Luis Obispo County Regional Airport talks about how the airport is enriching the passenger experience by engaging perspectives from multiple stakeholders, including their own diverse staff, addressing family travel needs and implementing various initiatives to help ease the stress of navigating airports.
[Interview]
Anita Cobb: Hello everybody, we’re excited today to have a really awesome conversation today with Courtney Pene. She works with the San Luis Obispo County Department of Airports and has an awesome position working on some planning and whatnot. Courtney, would you like to get us started with a little introduction to talk about you a little bit
Courtney Pene: Absolutely so thank you again for having me. I appreciate it. So my name is Courtney Pene and I'm the deputy director of planning and outreach here at the San Luis Obispo County Regional Airport and I've been with the team since January of 2021. So this is almost my 2 year anniversary.
Anita Cobb: And let's talk about a little bit about your day-to-day job. What is it that you do for the airports, especially as it relates to the passenger experience?
Courtney Pene: As many would agree, the world of aviation changes day-to-day, and I think that's what makes it so exciting, that it's not monotonous. Something new is happening every day. There's new passengers, new planes, you know the conditions are different. So every day something's different and here, as I mentioned, I serve as deputy director of planning and outreach. So that looks like everything from meeting with property owners as it relates to future master plan efforts to talking about diversity, equity, inclusion to meeting with local reporters that want to talk about holiday travel. So it's really exciting. There's always something different, and that's what I truly love. Currently, right now, we’re brainstorming different ideas about how to make the passenger experience more fun, how it can be less stressful and what we can do to really encourage a better atmosphere here at the airport. We realized that airports are inherently very stressful. So whatever we can do to kind of ease that stress, ease that pain and make it a more enjoyable experience for everyone. As a day-to-day kind of look in what I do.
Anita Cobb: That's awesome.
Laura Canham: Yeah, that's wonderful. Can you share a couple of the ideas you floated around or some things that you're considering to make it more fun?
Courtney Pene: One of the things that we were doing right now to just make it more fun is installing a little library here in our airport and we realized that you know everything's gone digital, but there's something great about holding an actual book, and you know, especially for our little passengers, we want to be able to have them walk up to the little library, open it up, and choose their own book for their next adventure, and I think that's a really fun thing to engage the little travelers.
Something that we're also working on is trying to figure out how to have kind of a TSA pre-check line for families. I'm a new mom myself and I have an 11-month-old son and so I see the world now through a different lens and it's really pushing that right? So we want to try to see if we can figure out a way to make that happen with our local TSA to have a passenger experience that's better for families, right? You have to check-in all sorts of stuff and whether it be food, whether it be you know a car seat, things like that. So how do you make that easier?
Another exciting thing, as I mentioned, that we're working on is a diversity, equity and inclusion learning series. And that's really to focus on the passenger experience here at the airport. How we as airports deliver customer service and how it's received as a customer experience and we really want to deliver it as one. We realize that there's lots of different entities here on the airport, whether it be staff, whether it be rental, car agencies, airlines, and so. How do you give something that looks like a unified message? How do you give a better experience for people? So lots of different things kind of looming around festering and brainstorming in my head every night at 2:00 o'clock in the morning, but that's just a little glimpse of what we're trying to do to make it a better experience for all.
Anita Cobb: That is amazing, and I think something that you mentioned that's really cool is that you want to use all your stakeholders to work together on defining what that passenger experience is. Can you talk a little bit about what are some of your strategies to think about inclusion?
Courtney Pene: So for strategies on inclusion we really see that our airport staff. We have a smaller airport team. There's 25 full-time individuals, but we realized that you know the airport experience is really comprised of everyone, right? It's not just our team, but it's the airlines, the rental car agencies, TSA, everybody in between. So we really want to engage everyone, even you know the concessionaires and say “hey, how do we provide a top quality experience for everyone?”. You know we want everyone to feel welcomed. We want everyone to know that this is, you know, an extension of us and we want them to feel included in it. So it's really important to engage those stakeholders because we're not the only ones that make things work right. They have very intimate experiences with the passengers, right? So they're helping processing their bags. They're getting them their rental cars. So it's how do we deliver a consistent message and we want to help provide that training, and we want to have everybody on board. So the strategy is really reaching out and having that dialogue. Our Airport Director is a fan and she really kind of drives home the importance of having the inclusive conversation rather than just having that top down messaging so it's not just virtual, but it's in person and I think that's sometimes scary for people these days now. But really, trying to take off the veil and saying hey, you know we want to deliver the best customer experience at a top quality one for everybody and how do we do that as a team?
Laura Canham: I love that because communication is so important throughout this entire process and open and honest communication especially, so kudos to you, so I'm going to switch from one spectrum of young families to the other side, the aging population. Have you seen more of your passengers from that group use the airport, or is there anything that you're paying attention to as part of the passenger experience or as part of the terminal that you're adjusting? You're changing to be able to adapt to that?
Courtney Pene: Great question, so I think that you know the aging population is something that we look at and I constantly have to think like how would my parents go through the airport? How would my grandparents go through it? And my interpretation is that everybody wants to push technology and it's like, oh, add this add this, add this, add this, add this, but not everybody is attuned to technology. And so we're realizing, hey, it's really great to have everything available on your smartphone and you know, just show your phone, click on the app and the ticketing process is underway. But from the aging population perspective, we really want to dial back and make things simpler as well, so it's not doing all the technology, also having the most basic kind of processes. So right now we are actually undergoing renovation of our parking system and I know that sounds really elementary, but it's important that you know, everyone's saying, hey, let's do a text to park, let's do you know, log online and all these things. But not everybody feels comfortable with that, so we're also having a kiosk that's located inside the terminal. If you want to pay with cash, that is an option and we will have staff available when we first install those machines to help walk people through it, and we wanted to do something that was very basic to eliminate options, eliminates confusion for everybody, but then also makes things easier, right? As I shared before, I think airports are inherently stressful, and so whatever we can do to make that process easy for everyone and easy for all, I think that's important. So maybe not jumping to every technology that we see, but also seeing like, hey, you know, is that really going to benefit everyone because the last thing we want to do is exclude the entire population from visiting our airport and trying to connect with people.
Laura Canham: So Courtney, are there any other initiatives that San Luis Obispo are taking on, or any considerations that you have for new and exciting innovations and strategies to help passengers?
Courtney Pene: Something great that the San Luis Obispo County Regional Airport is working on here at our commercial airport, besides our diversity, equity and inclusion Learning Series, is an element of invisible disabilities that we want to address so that is including everything from neurodiversity challenges so it can be ADHD, it can be autism, it can be anxiety. Through that we want to share the sunflower, which is a program that really focuses on acknowledging that there are invisible disabilities. And you know, through that we want to put sunflower stickers up on the outside of our facility outside of the terminal and that really denotes that we are an environment and a facility that welcomes passengers who needed some extra time and some extra TLC within our facility. So when passengers go to the ticket counter they can request a sunflower sticker. They can request a sunflower lanyard. They put that lanyard on and it helps notify the entire airport team whether it be the airlines, whether it be TSA, or our staff members that are going through the airport that you might need some extra TLC, tender love and care just as you go through the airport, right? You may need some extra patience. You might need additional assistance and whether it be carrying your luggage, you know finding your way through the terminal and it's something that we want to do again to enhance the customer experience for all right? So it's not just families, it's not just the aging population, but it's everyone that has any type of challenge. The airports are stressful, so we want to eliminate the stress for all. What that eventually will look like? We want to host an event here at the airport that really shows people that the flying can be for everyone, so you know it's taking an individual from the ticket counter and showing them how to check in and that checking in is easy if you go through this process, then escorting them over to TSA. And showing them how the process works and inviting them through security and. How does it work and then eventually inviting them to the gate and showing them this is the aircraft that you're going to be boarding. This is the process that we use, and so it's really demystifying the whole airport experience for someone who might need the extra tender love and care, the extra patience. So really, focusing on these invisible disabilities is something that we want to do because it helps capture a population that is really terrified of the world of aviation. And we want to show them that it's cool, and then it's accessible and it's something for everyone.
Anita Cobb: Nice, so that's really awesome. I mean, as you're as you're thinking about the ways that you're working on different types of experiences for different passengers. And not only that, but also just for your airport in general. Thinking about sustainability and resilience, is there anything cool that you're doing to work with any community members to talk about the different ways that you're trying to improve your passenger experience?
Courtney Pene: So the San Luis County Regional Airport has engaged our local college which is Cal Poly in San Luis Obispo. As we embark on moving forward with our airport carbon accreditation, it's a very new thing for us. The city of San Luis Obispo, where our airport is, is very advanced in the environmental realm and they have been a very aggressive climate action plan. Cal Poly as a university has a very aggressive climate action plan as well, and they actually have a whole institute that is directed towards making positive policy improvements. So as a result walking into this field, recognizing that we are not the experts, we wanted to tap into our youth in the community who has an incredible amount of passion about climate action plans and reducing carbon emissions and all the good things that lead to resiliency. So we are working hand in hand with a group of about 25 students to help us process the data and to help develop policy recommendations for our airport. Going forward, we recognize that we have the ability to implement. We also recognize that we don't always know what's new and exciting, and we don't have our pulse on those types of things so engaging the student population has really been exciting for us and. It's opened up our eyes to possibilities as they are doing research throughout the globe, so it's definitely an exciting time to have the youth engaged.
Laura Canham: How long has that program been going on?
Courtney Pene: Two months.
Laura Canham: Oh, OK, very new, that's awesome.
Anita Cobb: That's awesome as you're talking about what's important, and I know you mentioned earlier that you have a young family and I know that your staff is pretty diverse and you know all of your experience outside of the airport. So what does it look like to think about your staff and what may motivate your lens on the passenger experience. You talked about a TSA lane for families and things like that. What else is it about your staff that you guys are using to motivate how you're thinking about your passengers?
Courtney Pene: Yeah, you know our team of 25. We are coming from all facets of life right? Everything enriches those experiences for our team. We do have a very young staff. I will say a lot have families. So it's really taking at it from that lens. But then it's also having the conversation right? As I mentioned, we don't want it to be a top down approach here at this airport. We really want it to be an inclusive conversation. And what we have found is that they really enjoy it, you know? Everybody wants to be a part of the conversation and and have really taken that to heart. You know we are looking at some different things creatively right now and they were like, oh, you don't have to ask the Operations team but you do because everybody loves it. Everybody wants to feel like they're included in the conversation. And we want to walk the walk here and talk the talk and have that conversation always. So it's talking to them about what experiences they've gotten from the past. We just had some folks join our team. One is a former NYPD officer, so he's been helping us look at some different security measures that we have at the airport here. We just had a member join our team who was a former teacher, and so it's really tapping into those different types of expertise that I think is so valuable and it enriches our team and as a result, we'll enrich the passenger experience because you have different people from all walks of life who look at things, not just the normal policy wonks.
Anita Cobb: One thing I guess we didn't talk a lot about. We talked a lot about San Luis Obispo, but you also have Oceano which is really cool that you have your commercial airport and you have a general aviation airport. Is there anything that you're thinking about differently between the passenger experience in those two places, or any synergies between the two?
Courtney Pene: So Oceano County Airport is one that's general aviation focused, and you know it's down located in the southern portion of our county. Our focus is really turning now towards general aviation and how to, I guess, reinvest in that property and reinvest in that neighborhood. We have a campground on that airport. Many people don't know about it. We would like to revitalize the area so encourage campers to come with their family. We are putting new restroom facilities to shower facilities, making the campground itself something that's more inviting so you know, even putting on the ground, the airport itself is about half a mile from the beach. So when you fly in, you see it and it's something that we want to do to, again, reinvest in the property. Ideally that would be an airport that we would love to do more community outreach and have schools visit the airport and learn about aviation. There's lots of different programs that the FAA has, like AVseed, that I think would be wonderful, again just programs that we want to share with the community to help them see the aviation is not just about buying a ticket and flying right, it's a whole profession, it’s something that makes the community work. The General Aviation airport is great because it provides space for emergency responders. And we want the local community to see that as well. San Luis Obispo County itself is very isolated from big cities. If you've ever been here it's about 4 hours to Los Angeles and about 4 hours to San Jose, so people often chuckle and say like, how do we get to you? And you're like you can't. Unless you fly to one of our eight hubs, then you can fly in here or drive. You know it's really important for us to share with people that the general Aviation Airport provides that linkage to the the national system, but then also provides a really important public safety component as well, so we often hear from people like: Oh wow, but I don't need CALSTAR or I don't need you know any type of emergency helicopter. And it's like, yeah, you don't today, thankfully, but when you do, you want it to show up and so that provides an important link. But ultimately we would like to, you know, revitalize the airport, invite the community, invite the region to that airport so they can see truly the passion that we have behind aviation and help share that with everyone.
Laura Canham: That's so important because I've worked on a couple of airports in California and you know earthquakes is always an issue. So while you think at some point a road can get you somewhere or a plane can get you somewhere, what if the earthquake breaks something that is an accessibility point, and so having helicopter access is so very important. I know also for firefighting like to be able to have a station to start off somewhere to be able to provide those services. I'm glad to hear that that's part of your network.
Anita Cobb: In your parting words of wisdom and all of your awesome experience with your airports, is there is any knowledge that you would have or like words of advice to either consultants or airports on how to start thinking or prioritizing their passenger experience.
Courtney Pene: To me it's down to the very basics, right? You want to provide a warm environment that's welcoming to everyone that isn't scary inherently. Airports are very scary and very stressful. And so what can we do to lessen that, right? Bringing the human element. I think we we still push technology everywhere in the world. I was listening to a podcast on the way to work and it was talking about a world without e-mail. It's this new book that came and I can't even process that right? And it's like oh, but what do you do? So how do we bring the human element back is so important to us, and realizing that it's all not about transactions, it's about the ultimate experience. I met a family in the airport today. They were like, oh, you know we're flying to go visit grandma for the first time and their little one was about two years old and probably couldn't comprehend much what of what I was saying. But it was exciting because you could see in that little ones’ eyes right, the colors, the noises, all these fun things but the parents were very stressed because it was like I'm trying to get somewhere, but I have this little human to take care of and all of this. I know I've talked a lot about families, but it's again bringing that human element back to it and taking away the stress and saying, hey, you know you can go to the nursing room and, you know, have some quiet space to reconnect with your little one to take away the stimulation. You can go sit over here, grab a book to help, take away the stimulation, ease the stress. You need parking and you know, we’ll help you do the machines. We can use cash. You don't always have to make things so automated, but really taking it back to a human element and having those personal conversations and helping people because that's ultimately what we're here to do.
Laura Canham: Well said thank you, Courtney so much for joining us today. This has been a really great conversation.
Courtney Pene: Yeah, thank you.
[Outro]
Wendy: Thanks for joining us in The Hold Room for this special podcast series exploring the new passenger experience. You can find more from this series on the ACC Training Hub—that’s training.acconline.org/the-hold-room—or wherever you get your podcasts, including Apple Podcast, Spotify, Stitcher, etc. Follow us for more content from the Airport Consultants Council. You can support this podcast by leaving a rating or review and by telling your friends and colleagues about the podcast. Thanks again.