The Holly Penney Show

Becoming the Future Version of Yourself with Shelby Eloria

In this returning guest episode of The Holly Penney Show, Holly sits down with speaker, personal identity guide, and image consultant Shelby Eloria for a deeper conversation around identity, confidence, leadership, and the connection between how we feel and how we show up.

Shelby shares how style is about so much more than clothes, it’s about alignment. Together, Holly and Shelby unpack the stories women carry about staying small, how life transitions impact identity, and why leading your life starts with the choices you make every single day. This episode is packed with grounded wisdom and practical tools to help you show up more fully in your life and business.

In this episode, we talk about: 

• How identity and image shape the way we lead our lives 
• Releasing old stories and stepping into future versions of ourselves 
• How style can support leadership, alignment, and self-trust 
• Practical ways to reconnect with confidence and authenticity 

If this episode reminded you that you’re allowed to take up space, feel confident, and evolve into the next version of yourself,  share it with a friend who needs to hear it too.

And remember: you don’t need permission to lead your life boldly. You only need the decision to start.

Connect with Shelby Eloria:
www.shelbyeloria.com 

https://www.instagram.com/shelbyeloria/

Shop Your Closet: https://www.allsetstyle.com/3-steps-to-shop-your-closet 

From Fear to First Class with Shelby Eloria: https://www.buzzsprout.com/2284910/episodes/16921989

Connect with Holly Penney:
www.NovaRidge.ca 

www.HollyPenney.ca 

https://www.instagram.com/holly_penney/

In this episode, we're diving into a powerful yet often overlooked topic: celebrating your wins—big, small, and everything in between! If you’re someone who rushes past your achievements without taking a moment to reflect and appreciate them, this episode is for you.

What You'll Learn in This Episode:
✔️ Why celebrating your wins is crucial for success 

✔️ How acknowledging milestones boosts mental health, productivity, and confidence 

✔️ A personal story about receiving the Fire Journey Leadership Award—and the lesson I learned from it 

✔️ The science-backed benefits of recognizing progress, including a 25% increase in happiness! 

✔️ A simple challenge to help you start celebrating your wins today

My mastermind group’s powerful tradition of tracking and sharing wins A funny (and slightly embarrassing) moment from receiving my recent award The mindset shift that helped me embrace celebrating myself Why YOU should be your own biggest cheerleader

Your Challenge This Week:
Take a moment to reflect—what is one thing you’ve accomplished recently that you haven’t celebrated? Big or small, acknowledge it, and share it with someone today!

If you’re feeling bold, screenshot this episode, post your win on social media, and tag me @holly_penney on Instagram—I’d love to celebrate with you!

Connect with Holly:

Website: https://hollypenney.ca/
Instagram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth: A Guided Journal to an Abundant Money Mindset
Grab your copy here ➡ https://hollypenney.ca/unlocking-wealth-journal/

Love this episode? Support the podcast by leaving a review on your favorite streaming platform! Your feedback helps us grow and bring you more inspiring conversations.

Episode 31: Less Clutter, More Clarity with Kaytlyn Beakhouse

Decluttering your space can declutter your mind! In this episode, I sit down with Kaytlyn Beakhouse, the Owner and Lead Organizer at Sort & Simple Professional Organizing. As a decluttering coach and advocate for intentional living, Kaytlyn helps clients transform their homes into functional, sustainable spaces—without the stress!

She shares:
 ✅ How clutter impacts your mental well-being
 ✅ Practical steps to simplify and organize your space
 ✅ Tips for letting go of sentimental items (without guilt!)
 ✅ Why sustainability matters in home organization

If you're ready to create a home that works for you, this episode is packed with inspiration and actionable tips!

Connect with Kaytlyn Beakhouse
Website: www.sortandsimple.ca
Instagram:https://www.instagram.com/Sort_and_Simple/
Facebook:https://www.facebook.com/sortandsimple/
LinkedIn: https://www.linkedin.com/in/kaytlyn-beakhouse/  

Connect with Holly Penney
Website: https://hollypenney.ca/
Instagram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth: A Guided Journal to an Abundant Money Mindset
 Grab your copy here ➡ https://hollypenney.ca/unlocking-wealth-journal/

Love this episode? Support the podcast by leaving a review on your favorite streaming platform! Your feedback helps us grow and bring you more inspiring conversations.

E30. "When I got the taste for Chocolate..." with Colleen Heidecker

Colleen Heidecker, the Master Chocolatier behind Colleens Chocolates has an extraordinary background. With a Bachelor of Science in Zoology and Animal Behaviour from the U of A, Colleen trained dolphins and other animals worldwide for nearly two decades. Next, a fascination with the Mojave Desert led her to organize adventure races and trail run events in Las Vegas, where she developed nutrient-dense, superfood-infused snacks for her athletes. She then transitioned to Canmore, AB, creating her own desserts company before becoming the Lead Dessert Chef at Noorish Conscious Eatery in Edmonton, specializing in raw food and vegan cuisine.

For the past 6 years, Colleen has taught hospitality, entrepreneurship, and work ethics to Indigenous students, leveraging her extensive international experience in the hospitality industry. Her goal has been to assist her students by imparting valuable skills and knowledge while being in a comfortable learning environment.

Colleen's entrepreneurial journey has been shaped significantly by her 7-year involvement in BNI.  BNI's structured approach, rooted in the "giver's gain" principle, played a pivotal role in her success. By actively combatting the scarcity mindset, BNI emphasizes the belief that the more one contributes, the more they receive in return. And as a lifelong learner and fiercely competitive individual, Colleen deeply appreciated all the relationships she fostered during that time that still continue to be a vital part of her business and success.

Her newest entrepreneurial venture is the creation of a media business, The Food Explorer Podcast.  Creating weekly content on YouTube, all audio podcast platforms, and writing articles on Substack.  This passion for all things food is growing into a worldwide community and she can’t wait to see where it takes her!

Colleen's commitment to creating a sense of community and cohesion has not only propelled her own entrepreneurial success but has also demonstrated the profound rewards that come from assisting others in achieving their business goals.

Connect with Colleen: 

https://thefoodexplorerpodcast.substack.com/

https://www.instagram.com/colleenschocolates/

https://www.instagram.com/thefoodexplorerpodcast/

https://www.youtube.com/@TheFoodExplorerPodcast

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

E29. 3 steps to move through a FAIL 

 
The four letter F word… 

According to Wikipedia the Definition of FAIL is; “ The social concept of not meeting a desirable or intended objective, and is usually viewed as the opposite of success. The criteria for failure depends on context, and may be relative to a particular observer or belief system.” 

3 Steps to move through a FAIL: 

#1) Allow myself the space and grace to feel all the feelings 

#2) Reflect on the lessons

#3) Try Again 

“There is no failure, there’s just feedback” 

- Rae-ann Wood-Schatz 

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

E28. SMART goals aren’t for me!


Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

E27. There’s no time for busy work around here, with Christa Gagnon

Christa Gagnon is a woman who wears many hats.  Being blessed with a daughter with a terminal illness has shaped the trajectory of her career and passions.  Her daughter is her world and she is on a mission to bring awareness and find a cure. Christa is an advocate and knows the importance of her voice.  She has been an entrepreneur and business owner for the past 20 years and just recently stepped into the nonprofit space as a brand manager.  It is Christa's goal to create community and bring people together.  She shares her experience with the pain and grief that comes with being a caregiver to help others know they are not alone.  She is excited that she has reached the portion of her life where she is able to give back and help others.

On today’s episode I chat with Christa about life, business, and her daughter’s terminal diagnosis. 

Connect with Christa Gagnon: 

Website: Www.goingwiththegagnons.com

Tik Tok: https://www.tiktok.com/@goingwiththegagnons

Email: [email protected]

Connect with Holly 

Holly’s Website: https://hollypenney.ca/

IG: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

E26. Share your message w/ Kimberly van Tol

Kimberly van Tol is a seasoned copywriter and translator with over 8 years of experience, specializing in Dutch and English. Her work includes business writing, web copy, blogging, brand voice & messaging, white papers, communication guidelines, brochures, flyers, packaging, and biographies, among many other things. 

Kimberly’s goal is to become the go-to writer for businesses in Alberta and lead an international team of copywriters and translators.

In addition to her copywriting career, she holds a Master’s Degree in Special Education and teaches at the university level, focusing on autism spectrum disorder, learning disabilities, and special education. 

Originally from the Netherlands, Kimberly has called Edmonton, AB home for the past 11 years.

She currently has two fur babies: our two rescue dogs, Calli and Loki. We also foster dogs for Second Chance Animal Rescue Society, and have fostered 19 dogs so far. 

She enjoys painting, drawing, baking, gardening, reading, learning, listening to podcasts and audiobooks, and building miniature dollhouses. Kimberly & her husband love taking road trips in our retro campervan.

She is passionate about building genuine relationships and continuously learning. Her desire is to achieve full location independence and live on a hobby farm with lots of rescue animals.

Connect with Kimberley van Tol: 

www.kvt-solutions.online

https://www.instagram.com/kimberleyvantol/ 

https://www.linkedin.com/in/kimberleyvantol/

Monetizer your Newsletter: 

https://kimberleyvantol.podia.com/monetize-your-newsletter

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

E25. "What's wrong with being Confident?"

From a self conscious girl, to a self confident woman! 

“What’s wrong with being confident?” 
- Demi Lovato 

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

E24. This day is for YOU!

Emma Wood & I discuss our upcoming retreat day! 

From Noon to Moon, This day is for YOU! 

More Details & Registration Here: 

https://hollypenney.ca/blogs/news/nurture-yourself-in-nature-1 

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~