The Home Staging Show

If you're a home stager working in a competitive market, having an incredibly distinctive point of view and signature style is absolutely critical to set yourself apart, which is exactly why Dara Donovan is here.

Dara has spent her entire career bringing a California sensibility of aesthetics into the modern home, as both a stylist for Pottery Barn and other brands, and now with her own successful staging business, Paloma Home. Dara loves to draw upon the long, rich history of international fine art and design from the Mediterranean, Japan, Scandinavia, and the American Southwest.

Learn the hustle culture of photo styling on set, what photo stylists actually charge, the emotional response of staging, and how storytelling through your staging will help homes sell so much faster. It's time to set up your long-game strategy!

Connect With Dara

Dara's Website: https://www.palomahome.studio

Dara's Facebook Page: https://www.facebook.com/dara.donovan.7121/

Dara's Instagram: https://www.instagram.com/palomahomestudio/

Dara's LinkedIn: https://www.linkedin.com/in/daradonovan/

Dara's Pinterest: https://www.pinterest.com/palomahomestudio/Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.staged4more.com/17hats

RSVP to our free community talk on August 17th at 10a PT with Ashley Tapley of House Candy Home. Ashley was a finalist in the International Home Staging Awards and will share the before and after and behind the scenes of her process. Missed the live event? See the replay here.

Ready to build your home staging career but don't know where to start? Join me on September 13th at our Open House and participate in live talks and Q&As, while learning about our offerings.

Dara's new website just launched. Learn more about her services in interior design and staging: https://www.palomahome.studio/services

If you're ready to dive deep into your home staging business, join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers.

Pinterest is one of the most powerful tools we have as home stagers to boost our marketing efforts. Beyond the pretty photos and staging inspiration, Pinterest is an incredible search engine that generates traffic for long-tail keywords and it has evolved a LOT in the last few years.

Kate Ahl, founder of Simple Pin Media, is here to teach us her favorite strategies for using it to its fullest potential in your home staging business. Kate and her team apply a data-driven approach to crafting Pinterest strategies, and to date, they've worked with over 700 (!!) Pinterest accounts at their agency.

Get ready to learn about the unique culture of Pinterest as a platform, including "idea pins", how to use short-form video, and how they're standing out next to Instagram and TikTok.

Connect With Kate

Kate's Website: https://www.simplepinmedia.com

Kate's Facebook Page: https://www.facebook.com/simplepinmedia

Kate's Instagram: https://www.instagram.com/simplepinmedia/

Kate's LinkedIn: https://www.linkedin.com/in/kate-ahl/

Kate's Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.staged4more.com/17hats

Join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers. Early bird spots are available through July 31, 2022 (or until we sell out).

We've been busy bees working in the background while we were on hiatus in the past few months. In this episode, you will hear about what's coming up at the school in the next few months. Plus, our retreat in Italy this October!

This is a bit of a personal episode! In this episode, I went solo to get real about the ebb and flow of running a business, my vision for the school, the need of prioritizing your own personal health and how I am navigating through all this.

I am also super grateful for you! The school really became possible because of the podcast, and amazing listeners and supporters like you made it all possible.

Have you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy?

Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year's International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!) of your pitch.

It's fascinating to get a behind the scenes peek at Apartment Therapy's editorial team, how they plan content and generate inspiring story ideas, 2022 real estate trends, and the importance of great lifestyle photography that's accessible, without being too aspirational.

Connect With Madeline

Apartment Therapy's Real Estate Section: https://www.apartmenttherapy.com/real-estate

Apartment Therapy's Instagram: https://www.instagram.com/apartmenttherapy/

Apartment Therapy's YouTube: https://www.youtube.com/c/apartmenttherapy/videos

Madeline's Email: [email protected]

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.staged4more.com/17hats

Sign up for Apartment Therapy's free 6-week newsletter, Home Economics.

Submissions are now open for the 2022 International Home Staging Awards! Early bird submission ends on April 14, 2022 at 11:59pm EST: https://www.stagingawards.com

Join our free Monthly Staging Challenge for a chance to win 5 entries to this year's International Home Staging Awards. This month's theme is: KITCHEN

Sign up for our next 2-hour workshop, Presenting Your Staging Business to get live feedback on your presentation style. Learn more about all of our upcoming workshops here.

Check out Apartment Therapy's books: The Eight-Step Home Cure, Big Book of Small, Cool Spaces, and Complete & Happy Home.

In order to consistently deliver the best staging experiences for your clients, you need to automate, delegate, and leverage technology.

We'll talk about "feeding into your funnel" with content batching, creating workflows, how to future proof your home staging business, and how we can grow our businesses even more rapidly with referral programs and focusing on the highest income-producing activities. At the end of the episode, there's a brief Q&A about pricing and pushing the value of home staging to real estate agents.

Links and Resources Mentioned

Join our free community to watch the video replay of today's Community Talk: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.staged4more.com/17hats

Check out our shop to find the Book of Scripts that contains all of our favorite templates and guides.

Small business attorney Allie Moore is hosting a 1-hour workshop on April 5th where you can ask any legal questions you want about running your home staging business. Learn more about all of our upcoming workshops here.

Learn about our comprehensive Home Staging Professional Career Certification Program and join Stage 2 from April-July where we'll focus on honing your systems. Applications close on April 1st!

As you grow your home staging business, time becomes an even more valuable resource. We are all pretty burned out on hustle culture. When we spend too much time at work, we're not maximizing our productivity and we end up sacrificing personal and family time.

Ashley Gartland is here today to talk about time freedom, goals, and finding ways we can do less, but better so that we can all be more productive in our business while leading more fulfilling lives. Ashley runs a successful coaching practice in just 25 hours (or less!) each week so she has time to enjoy the outdoors, good books, and family time.

Let's explore how you can simplify and streamline your services, systems, schedule, and team.

Connect With Ashley

Ashley's Website: https://www.ashleygartland.com

Ashley's Instagram: https://www.instagram.com/ashleygartland/

Ashley's LinkedIn: https://www.linkedin.com/in/ashley-gartland-991aa95/

Listen to Ashley's podcast, Better Than Big: https://www.ashleygartland.com/podcast

Join Ashley's audio course Do Less, Live More

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.17hats.com

Our Living Room home staging challenge ends on March 28th. Enter your home staging project here and learn more: https://www.stagingawards.com/challenge