The Home Staging Show

In your home staging business, it's so important to find your "staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly connected over their love of staging and became a support system for each other. In this Community Talk, Daniel and Sarah break down how they conduct site visits, how they pack for jobs, their approach to staging, and how they retain staging clients long-term.

More about Daniel

Daniel and his partner launched Staged Spaces with the desire to bring quality, elevated home staging and styling options to real estate professionals and private homeowners alike with a goal of creating a story within a space to help buyers instantly connect and feel at home. With 12+ years of expertise, they have helped countless real estate agents, developers and homeowners fully realize their property's selling potential.

More about Sarah

Sarah is the owner and creative lead at Staged Spaces. Having spent over 20 years working in retail marketing as a Visual Merchandiser and Window Dresser for major retailers, Sarah transforms properties into inspiring spaces throughout the East Midlands, bringing creative design solutions to even the most challenging of projects.

To watch the full Community Talk replay and the live Q&A, set up a free account here: https://www.staged4more.school

Connect With Daniel

Daniel's Website: https://www.stagedspaces.com

Daniel's Facebook Page: https://www.facebook.com/stagedspaces/

Daniel's Instagram: https://www.instagram.com/stagedspaces/

Daniel's YouTube: https://www.youtube.com/channel/UCiMbPsKLE0PxlVu5PXWtepw

Connect With Sarah

Sarah's Website: https://stagedspaces.co.uk

Sarah's Facebook Page: https://www.facebook.com/stagedspaces.co.uk/

Sarah's Instagram: https://www.instagram.com/staged_spaces/

Sarah's LinkedIn: https://www.linkedin.com/company/staged-spaces

🥳 Staged4more turns SIXTEEN today! ✨

It has been an amazing journey and I am very proud of what we've accomplished as an education company in the past few years. It has been quite a ride!

Have a listen to this quick episode and hear about what we are working on for 2022 ❤️

Plus! A 2-day celebration kicking off tomorrow. Follow us on IG or join our email list to find out!

We're getting real about parenting and what goes on behind the scenes while juggling motherhood and running a home staging business on today's episode of The Home Staging Show.

Today, I'm joined by Jess Harrington, Boston-based interior designer of JessFinessed and Elisha Niebuhr, founder of Modern Interior Staging Company. Jess has a unique background in the antique and fine art auction space, blending her eclectic style with a mixture of modern and on-trend elements, while Elisha is passionate about redesigning and redecorating homes, melding artistry, public-spiritedness and business.

These two powerhouse Moms share openly about outsourcing, systemizing your life and business, taking care of yourself, business coaches, and the time saving rituals and routines that have made the biggest impact. If you're a working Mom, you'll love tuning in to this honest conversation.

Connect With Jess

Jess's Website: https://www.jessfinessed.com

Jess's Facebook Page: https://www.facebook.com/JessFinessedHomes

Jess's Instagram: https://www.instagram.com/jessfinessedhomes/

Jess's Pinterest: https://www.pinterest.com/JessFinessed/

Connect With Elisha

Elisha's Website: https://moderninteriorstagingcompany.com

Elisha's Facebook Page: https://www.facebook.com/moderninteriorstagingcompany/

Elisha's Instagram: https://www.instagram.com/moderninteriorstagingcompany/

Elisha's Twitter: https://twitter.com/modern_staging

Links and Resources Mentioned

Join our free community to watch the video replay of today's Community Talk: https://www.staged4more.school

Check out our limited time Black Friday deals: https://www.staged4more.com/blackfriday

Learn more about our partner, 17hats: https://www.17hats.com

Learn more about our in-person retreat taking place February 24-28, 2022 in Portland, OR.

Learn about our comprehensive Home Staging Professional Career Certification Program

Check out the clip Elisha referenced, People Without Children Have NO IDEA What It's Like

Elisha's book recommendation, Rest: Why You Get More Done When You Work Less, by Alex Soojung-Kim Pang

The Body Keeps the Score, by Bessel van der Kolk

Elisha's recommended au pair company: Au Pair in America

Allobee

Have you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time.

Today, I'm talking with Amy Walsh, a visual artist, educator, and powerhouse activist who founded the Bureau of Tactical Imagination to support small business owners in creating imaginative, ethical, and unique brands. Together, we dive into important conversations around branding, naming your business, the pros and cons of being multi-passionate, and marketing our businesses in today's culture.

Connect With Amy

Amy's Website: https://amywalsh.net

Amy's Facebook Page: https://www.facebook.com/tacticalimagination

Amy's Instagram: https://www.instagram.com/tacticalimagination/

Amy's Program, The Visionary Syndicate: https://amywalsh.net/visionary-syndicate

Links and Resources Mentioned

Join our free community: https://www.staged4more.school

Check out our limited time Black Friday deals to save on our courses and more: https://www.staged4more.com/blackfriday

Learn more about our partner, 17hats: https://www.17hats.com

Learn more about our in-person retreat taking place in February 2021 in Portland, OR.

Learn about our comprehensive Home Staging Professional Career Certification Program

Did you know that 17hats is one of the most instrumental tools we've used to run and automate our home staging business? It helped free me up from the chaos of chasing after clients and getting bogged down by paperwork and other tedious admin tasks.

And 17hats can do it all, from invoicing, to emails, capturing leads, online scheduling, sending payment reminders, and so much more. So I'm delighted to bring you this conversation with Amanda Rae, a passionate photographer, educator, and COO of 17hats.

Amanda is incredibly analytical and shares how we can systemize the operations of our home staging businesses so we can save time, money, and be more efficient. We also explore burnout and the importance of taking care of yourself.

Connect With Amanda

17hats Website: 17hats.com

17hats Facebook Page: https://www.facebook.com/17hatsHQ

17hats Instagram: https://www.instagram.com/the17hats/

Amanda's Instagram: https://www.instagram.com/amandarae_17/

17hats LinkedIn Page: https://www.linkedin.com/company/17hats

Links and Resources Mentioned

Join our free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Read The E-Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It by Michael E. Gerber

Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers.

Learn about our comprehensive Home Staging Professional Career Certification Program

It's safe to say I'm obsessed with home stager Alice Decker of Decker8 Designs. As a winner of this year's International Home Staging Awards in the New Construction category, Alice comes into this conversation with a unique point of view and an eye for detail, having worked in photography, real estate, and interior architecture in the past.

Her journey into home staging wasn't perfectly linear and she's generous in sharing her story of how she got to where she is today, from mentoring under HGTV star Tera Hampton, to working with builders and establishing strong relationships with realtors. Alice's upscale and welcoming designs have left a lasting impression on buyers.

Connect With Alice

Alice's Website: https://decker8designs.com

Alice's Facebook Page: https://www.facebook.com/decker8designs

Alice's Instagram: https://www.instagram.com/decker8designs/

Alice's Pinterest: https://www.pinterest.com/decker8designs/_created/

Alice's TikTok: https://www.tiktok.com/@decker8designs

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers.

Learn about our comprehensive Home Staging Professional Career Certification Program

As a home stager, our skill sets can be uniquely translated into many other types of creative work to generate additional income for our businesses.

In this inspiring Community Talk, you'll hear from Jennifer Westbrook and Bridget King, two home stagers who will share their experiences of how they've created multiple streams of income beyond their home staging businesses, from staging yachts to dropshipping and ecommerce. It's so fascinating and I can't wait to hear what you think.

About Jennifer Westbrook, Home Stager, Copywriter & Web Design Strategist

Jennifer Westbrook is passionate about helping women entrepreneurs earn a full-time income doing the work they love. As the owner of Main Stage Home Staging & Organizing, Jennifer also provides mentoring and marketing support to new and aspiring home stagers. In addition to home staging and mentoring services, Main Stage has an online Home Store that sells unique décor and candles. As a home stager, copywriter and web design strategist, she combines her unique experiences as an attorney, woman of color and business owner to design strategic solutions for her clients.

About Bridget King, Owner and Creative Director of Captiva Design Interior Decorating and Home Staging

With over 16 years of experience in the emerging Home Staging industry as a certified and accredited Staging professional, Bridget King has established herself as one of South Florida's leading Home Staging subject matter experts as Owner and Creative Director of Captiva Design Interior Decorating and Home Staging. Skilled at creating beautiful designs within a variety of budgets, styles, timeframes, and requirements, Bridget guides her clients through every phase of the design process. Her passion for design and helping people has cultivated a coaching and mentorship program for Home Stagers and Interior Decorators , plus the occasional realtor workshop training and guest speaking engagements.

Connect With Jennifer

Jennifer's Website: https://www.mainstagehome.com

Jennifer's Facebook Page: https://www.facebook.com/mainstagehome

Jennifer's Instagram: https://www.instagram.com/mainstagehome/

Jennifer's Pinterest: https://www.pinterest.com/mainstagehome/_created/

Connect With Bridget

Bridget's Website: https://www.captivahomedesign.com

Bridget's Facebook Page: https://www.facebook.com/CaptivaDesign

Bridget's Instagram: https://www.instagram.com/captivadesign/

Bridget's LinkedIn Profile: https://www.linkedin.com/in/bridgetkingdesigner

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Watch the replay of our free Community Talk: Multiple Streams of Income for Home Stagers.

Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers.

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BATHROOM

Learn about our comprehensive Home Staging Professional Career Certification Program

Are you prioritizing publicity, list building, and PR in your home staging business?

If you know there's room for improvement, you're going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style. Her book, Your Creative Work Space, has even been picked up by Target!

As a multi-passionate entrepreneur, Desha walks us through how she's found her own "sweet spot" in business, the top mindset blocks her clients face, and why it's so important to build your home staging business in a way that supports your values and lifestyle intentions. She'll also take us behind the scenes into her book writing process. You're not going to want to miss this one!

Connect With Desha

Desha's Website: https://sweetspotstyle.com

Desha's Facebook Page: https://www.facebook.com/SweetSpotStyleFanPage/

Desha's Instagram: https://www.instagram.com/deshapeacock/

Desha's Pinterest: https://www.pinterest.com/deshapeacock/

Book a Free Clarity Call with Desha: https://book.sweetspotstyle.com/_consult

Check out Desha's Book, Your Creative Work Space

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Watch the replay of our free Community Talk: Multiple Streams of Income for Home Stagers.

Sign up for our live workshop with Nikki Rausch on November 15th from 1-3pm PST: Mastering the Sales Conversation for Home Stagers.

If you're interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you'll enjoy this week's episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn.

Known for his abilities to repeatedly break sales records, reintroduce properties that other agents and independent sellers were unable to close, and deliver dramatic property transformations, Jason also comes from a 20+ year real estate background and leverages data to help his clients get the biggest return on their investment.

Connect With Jason

Jason's Website: https://www.stagedtosellhome.com

Jason's Facebook Page: https://www.facebook.com/StagedToSellHome/

Jason's Instagram: https://www.instagram.com/stagedtosellhome/

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Community Talk on October 19th at 4pm PST: Multiple Streams of Income for Home Stagers. We'll be joined by Bridget King and Jennifer Westbrook.

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BATHROOM

Learn about our comprehensive Home Staging Professional Career Certification Program

Want to know something I always get DMs about on Instagram? Sales. You're wondering how you can get more home staging clients, how to sell authentically without being "salesy", and how to refine your process.

With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch, CEO of Sales Maven, has the unique ability to transform the misunderstood process of "selling".

Nikki and I talk about her organic approach to selling, her 5-step "Selling Staircase", the biggest mistakes home stagers are making in their sales process, buying signals that can lead to a sale, and so much more. This conversation is chock full of selling wisdom, so get ready to take some notes!

You can also join Nikki and I on October 20th for a live workshop all about this topic. Visit our website to learn more.

Connect With Nikki

Nikki's Website: https://yoursalesmaven.com/

Nikki's Facebook Page: https://www.facebook.com/yoursalesmaven/

Nikki's Instagram: https://www.instagram.com/your_sales_maven/

Nikki's LinkedIn Profile: https://www.linkedin.com/in/nicolerausch/

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Check out Nikki's free ebook, Closing The Sale: https://yoursalesmaven.com/staged

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BATHROOM

Learn about our comprehensive Home Staging Professional Career Certification Program