The Home Staging Show

Elaine Penhaul is an expert in home staging, an author, and the founder of Lemon and Lime Interiors, supporting clients all over the UK and helping homes sell as much as 4x faster thanks to her staging work.

You'll hear about Elaine's unique business model and how she built her successful business from the ground up with a 2-person sales team. I have never really seen home staging businesses have active sales people on staff, so I found this fascinating.

Elaine also shares how she bootstrapped her business using upcycled furniture, why emotional intelligence is a critical skill to have, and how she's built rewarding relationships with other agents, even landing a formal agreement with an estate agency.

Connect With Elaine

Elaine's Website: https://www.lemonandlimeinteriors.co.uk/

Elaine's Facebook Page: https://www.facebook.com/lemonandlimeinteriors/

Elaine's Instagram: https://www.instagram.com/lemonandlimeinteriors/

Elaine's LinkedIn Page: https://www.linkedin.com/company/lemonandlimeinteriors

Elaine's Twitter Profile: https://twitter.com/LandLInteriors

Elaine's YouTube: https://www.youtube.com/channel/UC-Q6waIVy7kSly915gyA22A/videos

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN

Learn about our comprehensive Home Staging Professional Career Certification Program

Learn more about the 2022 International Home Staging Awards

Are you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today's episode is a power-packed workshop where I'm sharing my best tips and tricks as you're getting started.

It's important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maximize your time with limited resources, the art of creating partnerships with other vendors, and how to avoid getting distracted by imposter syndrome and shiny objects.

At the very end, I'm sharing more about our new Home Staging Professional Career Certification Program, including the five phases and what you'll learn. This is the most comprehensive program we've ever created and you can learn more about it here: https://www.staged4more.com/certificate

Links and Resources Mentioned

Join our new, free community: https://www.staged4more.school

Learn more about our partner, 17hats: https://www.17hats.com

Learn more about home staging business models with Bobbie McGrath

Listen to Episode 120 with Ashley Tapley of House Candy Home Staging

50 Marketing Ideas for Home Stagers to Generate Revenue

Listen to Episode 134 with Katie Myhre-Daeger to learn more about occupied home staging

Read our blog for all of our best home staging tips and tricks

Discover more episodes of The Home Staging Show

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN

Learn about our comprehensive Home Staging Professional Career Certification Program and save $500 on enrollment if you click here and sign up by 11:59pm Pacific Standard Time on September 23, 2021.

Learn more about the 2022 International Home Staging Awards

Daniel Coffman and his partner Jason run Staged Spaces out of Los Angeles, California. Their style is west coast meets boho and with over 12 years of expertise, their goal is to visually create a story within a space to help buyers instantly connect and feel at home. Always on top of current trends, patterns, colors, and textures, Daniel brings his elevated home staging services to real estate professionals and private homeowners alike.

This conversation was SO MUCH fun. Daniel and I share our experiences starting out as new stagers, how to price your home staging projects, our struggles with inventory and staging clients, using fake food, why you should frame your home staging services as "experiences" and lots of tales from the trenches!

This interview was previously recorded on Instagram Live. If you prefer to watch the replay, click here: https://www.instagram.com/tv/CScluQ5qmlp/

Connect With Daniel

Daniel's Website: https://www.stagedspaces.com/

Daniel's Facebook Page: https://www.facebook.com/stagedspaces/

Daniel's Instagram: https://www.instagram.com/stagedspaces/

Daniel's Twitter: https://twitter.com/stagedspaces

Daniel's YouTube: https://www.youtube.com/channel/UCiMbPsKLE0PxlVu5PXWtepw

Links and Resources Mentioned

Watch the full Instagram Live interview with Daniel here.

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN

Register for our free online workshop to learn more about how to start a new home staging business.

Enroll in our comprehensive Home Staging Professional Career Certification Program.

Nina Doiron, owner of iSO Design, combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you're a new home stager, you're going to love Nina's in-depth wisdom on navigating pricing objections and not undervaluing your services.

You'll hear how hot the real estate market is in Toronto, why she opted in favor of pricing transparency on her website, an inside look at her team and the additional services she offers, and why Nina chose to not carry her own furniture inventory.

Nina is also a Certified Ultimate Stager and a member of the Professional Organizers of Canada. Her staging company is recognized for superior customer service by Houzz.

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN

Register for our free online workshop to learn more about how to start a new home staging business.

Enroll in our comprehensive Home Staging Professional Career Certification Program.

Listen to Nina's first appearance on the podcast: Organize and Stage Your Home with Stager & Organizer Nina Doiron

With a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She's a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition, form, and balance to her clients' homes.

Having Robin on the show is such a treat. I've admired her work and point of view for a long time. Her staging is always very cohesive and the styling is consistent.

When it comes to defining your home staging style, this episode is chock full of great tips. Robin and I explore how her home staging style has evolved over the years, the delicate balance of working and creative energy, why Los Angeles is one of the best markets to grow a home staging venture, and the magic of Pinterest and Instagram as visual inspiration and influence for your work.

Connect With Robin

Robin's Website: www.madmodhome.com

Robin's Facebook Page: https://www.facebook.com/madisonmodernhome

Robin's Twitter: https://twitter.com/MadModHome

Robin's Instagram: https://www.instagram.com/MadMod_Home/

Robin's Pinterest: https://www.pinterest.com/madisonmodern/

Robin's LinkedIn Profile: https://www.linkedin.com/in/robin-decapua-963b8712

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: KITCHEN

Enroll in the Exposure to Profits course to learn interior photography for your home staging business.

Bobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging. Creating strong agent connections and attention to detail has been a hallmark of her business for years!

Bobbie has been a long-time friend of the show and this is her 4th or 5th appearance. In this conversation, we dive into the nuances of running an occupied home staging business and how thinking on your feet and being great with people are critical for success.

We also explore the deeper impact of the work we're doing in the world as home stagers, how to build long-term relationships with agents, and why it's so important to stick to your guns on your pricing and fee structure. This episode is a masterclass all on its own with so many incredible takeaways, and I hope you enjoy it as much as I did.

Connect With Bobbie

Bobbie's Website: www.SuccessfulStaging.com

Bobbie's Facebook Page: https://www.facebook.com/SuccessfulStaging

Bobbie's Twitter: https://twitter.com/bobbiemcgrath

Bobbie's Instagram: https://www.instagram.com/successfulstaging/

Bobbie's LinkedIn Profile: https://www.linkedin.com/in/successfulstagingbobbiemcgrath/

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BEDROOM.

Bobbie McGrath's Occupied Consultation Specialist Course

Katie Myhre-Daeger launched Gladeye Design Studio in 2018 in an effort to fully exercise her creative side and love of real estate, homes, and interiors. Gladeye Design Studio specializes in occupied staging and provides home styling and decorating services both virtually and in person.

Katie was one of the finalists in the 2020 International Home Staging Awards and what was so unique about her project is that she submitted an occupied home staging project that was completed in the middle of lockdown.

A lot of times, we don't often think about future-proofing our business and it's so important. How do we pivot? How can we get creative when something unexpected happens? Katie and I cover so many interesting topics in this episode, from the pros and cons of remote consultations, to the challenges of being an occupied home stager.

Connect With Katie

Katie's Website: https://www.gladeyedesign.com

Katie's Facebook Page: https://www.facebook.com/gladeyedesign

Katie's Instagram: https://www.instagram.com/Gladeye.design/

Katie's Pinterest: https://www.pinterest.com/gladeyedesign/

Katie's LinkedIn Profile: https://www.LinkedIn.com/in/katiemyhredaeger

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.17hats.com

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BEDROOM

Bobbie McGrath's Occupied Consultation Specialist Course

There are so many moving pieces when it comes to selling your house. In fact, it can be a very emotional, chaotic, and stressful time for a home seller. I've certainly encountered my fair share of difficult clients throughout my staging career, and this is a topic that isn't often talked about in our industry.

It's important to understand how to navigate these stickier situations with empathy and create a winning experience for your clients, so I'm bringing in my team member Courtney Davies to have this conversation. Courtney is our Marketing Coordinator as well as a birth doula. She also has experience in trauma-informed care. We cover everything from boundaries, to love languages, and more. You won't want to miss this one!

Want to connect with Courtney and discuss this episode? Head to our Facebook Group The Home Staging Show!

Learn more about our partner, 17hats: https://www.staged4more.com/blog/review-17hats

Join our free Monthly Staging Challenge for a chance to win a $100 Staged4More gift card. This month's theme is: BEDROOM

Take the Love Language Quiz

Read The Five Love Languages book

Bobby Tsui is a successful business coach who supports his clients with turning the dreaded analysis paralysis into powerful social media breakthroughs, which I find very refreshing. His company, The Same Circle Method, is a mentorship program that helps interior designers harness who they are so they can stand out, be known for meaningful work, and book highly aligned clients.

Bobby and I cover a lot of ground in this episode on both branding and marketing. As home stagers, it's important for us to stand out in the marketplace and differentiate ourselves from the crowd. This alone can empower us to charge more and become more profitable. We'll also explore how you can leverage Facebook Ads in your home staging business.

Connect With Bobby

Bobby's website: www.thesamecirclemethod.com/join

Bobby's Facebook Page: http://www.facebook.com/thebobbytsui

Bobby's Instagram: http://www.instagram.com/thebobbytsui

Bobby's LinkedIn profile: https://www.linkedin.com/in/bobbytsui/

On this episode, I gave a sneak peek of my StagerCon session on turning home staging client objections into home staging projections. I also talked about money mindset when it comes to pricing and how to deal with client objections without getting emotionally charged. Join us for StagerCon! Our free 4-day virtual conference for home stagers.