The Home Staging Show

Every day, home staging businesses are faced with a multitude of risks. And here at Staged4More, we receive a lot of questions about liability insurance. I thought it would be great to bring Tamela Bowie onto the show, who not only has interior design experience, but also runs her own firm, Bowie Insurance, supporting entrepreneurs and small business owners.

Tamela walks us through general liability insurance, workers comp, errors and omissions, health insurance, and even car insurance, along with how to best protect your home staging business and get the best rates. With over 20 years of experience, industry knowledge, and expertise, you're sure to walk away with a lot of insights after listening to this episode.

Ticha Kaewnoi is a 26-year old interior designer and home stager based in Bangkok, Thailand who works with private clients and real estate developers. Her style is bold and beautiful and it's no surprise she was a winner in last year's International Home Staging Awards for a high-end condo she completed. While the real estate market is heating up in Bangkok, home staging is not very popular or common in Asia yet, so Ticha's work is centrally specialized in staging for show homes and model home units. She works more with developers than she does home owners.

It's fascinating to talk about different home staging business models with Ticha and explore how staging is approached in different parts of the world. At the end, Ticha also shares how she creates custom artwork for her interior design and staging projects at an affordable price point. You're not going to believe how easy and genius this idea is. I'm going to steal it for myself!

Jake Shorter has grown his Australian based company, Foxy Home Staging, into a seven-figure business with a full-time staff of 7, all in less than 4 years. For any home staging business to grow, you need the right people on your team, and this episode will teach you the best tips, tricks, and strategies to hire and build your business in a meaningful way.

I'm inspired by Jake's rise to success in the home staging industry. What's so unique about Jake is his emphasis and interest in logistics, marketing, and finance. Being a self-proclaimed "Excel nerd" has helped him track key metrics and improve efficiencies in his business.

Hear my conversation with Jake on his podcast, Foxy Property Chat.

Early bird submissions are now open for The International Home Staging Awards.

StagerCon 2021 is coming in July!

Caroline Guntur is a Certified Photo Organizer and Digital Strategist at Organizing Photos who loves helping people sort out their digital messes, whether that's for their family collections or their businesses.

Caroline's expertise in digital photo organizing is so relevant and applicable to us as home stagers. It's time to get organized, and Caroline has many tips and tricks she shares throughout this conversation. We explore how to create effective standard operating procedures, the most winning ways to name and share files with team members, and how to combat digital file organization when you're feeling overwhelmed.

Today on the show, we have another amazing home stager who is so genuine and transparent about what it was like to grow her home staging business. Theresa Ceglio is the CEO and Founder of We Stage Jacksonville, a home staging company specializing in vacant and luxury home staging projects.

If you're just starting out on your home staging journey, this episode will change your perspective on pricing, working with top-producing real estate agents, and investing in warehouse space, as you'll hear how Theresa acquired her first home staging project, and even landed on the cover of a local magazine. She once almost walked away from her business altogether, but I'm glad she didn't so you can benefit from her wisdom and advice.

If you're in the beginning stages of launching or growing your home staging business, you're going to love this inspiring, genuine, and informative conversation with Elisha Niebuhr of Modern Interior Staging Company.

In this episode, Elisha's passion for home staging, being a Mom, and finding balance in her life and business is a joy to listen to. As a fellow book and business nerd, you'll learn how her past background in sales management (and even being a ballet dancer!) has benefitted her business.

We dive into how Elisha took our 6-Figure Floor Plan course, found her first client, and gradually grew to a team of 3, and we explore the art of pricing and inventory in a major way. (Hint: you'll even hear what Elisha thinks is the bare minimum price you should charge on a home staging project!)

I can't wait to hear what your takeaways are from this conversation.

Managing team members inside of your home staging business is a fine art. You probably started your business as a one-woman or a one-man show, but what happens when you get booked up? Maybe you hired someone and they aren't performing to your standards or meeting your expectations or you're about to hire your first employee, and you want to do it right. In this episode, we also discussed incorporating diversity and DEI hiring practice for your home staging business.

Enter Fred Rhodes, whose mission is to provide guidance and perspective to leaders, while building collaborative and healthy workplaces that support and serve every member of an organization who contributes to their respective communities.

After my business coach brought him in to speak on hiring, team building, and diversity, I knew I had to have him on the show. We'll also talk about diversity and inclusion issues at the end, which Fred discusses in the most calming and digestible way. It's important to have these conversations so that we can understand our clients and potential clients better.

Anna Vilmane was one of the winners of the International Home Staging Awards last year. Born into a family of Latvian artisans, she always had a deep curiosity about functional design, especially interior design. After moving to Sardinia in Italy and starting a family, she began to build her home staging career.

It's fascinating to learn about the different approaches to home staging in other countries. We talk about Anna's process when she starts a vacant home staging project, what it's like to stage homes in Italy, and why she is drawn to historical homes above all else.

Louise O'Kane is a branding pro and graphic designer at Lulacreates who works closely with female founders and small businesses to create holler-worthy brand identity and marketing graphics so they feel 100% confident in their brand.

When you're just starting out as a home stager, it's okay to take the DIY approach, but as you grow, you'll reach a point where you want to have a more united color palette and a cohesive brand identity on your website and social media so you can feel more professional. Louise is generous with her advice and tips in this conversation. You'll learn how to build a brand on a budget, a fascinating strategy for making the customer journey so much easier, and how to evoke your personality in your brand so you can attract dream clients.

We also share the evolution of the Staged4More brand and how Louise played with patterns and textures to create the final concept.

In this episode, Mindful Money Coach Liz Carroll shares her strategies on building wealth, living debt-free, even in challenging times like recessions and the pandemic.

Together with her husband of over 30 years, Dan, Liz has built a multi-million dollar rental portfolio in the last six years of sixteen single family homes and a four-plex which gave her the freedom to retire early.