The Home Staging Show

Are you obsessively using data to track key metrics in your home staging business? You'll be surprised to learn that some of the most successful home staging businesses rely on their numbers to be more effective.

Today's guest is Elaine Penhaul, an award-winning home stager and the owner of Lemon + Lime Interiors in the UK. She has a full team of salespeople, movers, and stagers, but she's also wildly passionate about data and believes it's an essential marketing tool for every home staging business.

You'll hear more about Elaine's incredible new app, Stageflow, and how tracking a set of key metrics for every staging project has helped her become a more effective home stager. We also talk about the importance of creating case studies, the gap Elaine is filling with Stageflow, along with the plateaus of running a home staging business (and why you need to be thinking about your exit strategy!)

Connect With Elaine

Elaine's website: https://www.lemonandlimeinteriors.co.uk

Elaine's app, Stageflow: https://www.stagercon.com/stageflow

Elaine's Facebook Page: https://www.facebook.com/lemonandlimeinteriors/

Elaine's Instagram: https://www.instagram.com/lemonandlimeinteriors/

Elaine's LinkedIn profile: https://www.linkedin.com/company/lemonandlimeinteriors/

Links and Resources Mentioned

Learn more about our partner, Stageflow: https://www.stagercon.com/stageflow

Stageflow provides real estate agents, property developers, and home stagers with powerful data collection and reporting tools.

Enroll in our upcoming marketing workshops for home stagers. Learn how to market your home staging business online and build a marketing plan that gets staging clients.

Join me and Elaine on one of our upcoming home stager retreats! Join us in Florence, Italy from September 17-22, 2023, or in Tuscany, Italy from September 23-30, 2023. Click here to learn more and sign up. These retreats are designed to elevate your staging business by aligning your action plan for the next 12 months with the goals and dreams you have for your business and your life.

Apply to speak at this year's StagerCon! Our theme for 2023 is how to build multiple streams of income in your home staging business.

Just a quickie episode to update you on what's happening at the school in February. And don't miss our Lunar New Year red envelopes! We are giving away $100 gift credit to our newsletter subscribers. Just go to our website at www.staged4more.com and subscribe via the pop up. Promo ends Jan 31st!

In this episode, I looked back at some major milestones The Home Staging Show has achieved in 2022 and shared our major goals and development at the school.

Is your to-do list so long that you never get to all the tasks on your list? It might be time to hire a remote virtual assistant to support you.

Tonya Thomas is the founder of Team Delegate, providing elite virtual executive assistant support to seasoned executives and CEOs who want to grow their teams and revenue, while freeing up their time.

Together, we talk about how delegating can help create consistency in our businesses while doubling our time, how to find and hire a VA, the art of time blocking, and growing our leadership style so we can scale, hand off tasks effectively, and build a business we truly love.

If you've ever felt intimidated or even hesitant to outsource in your business, this episode will equip you with the tools and confidence to do so!

Connect With Tonya

Tonya's website: https://teamdelegate.com

Tonya's Facebook Page: https://www.facebook.com/teamdelegate

Tonya's LinkedIn profile: https://www.linkedin.com/in/tonyabthomas/

Tonya's podcast, Unbottleneck Your Business: https://podcasts.apple.com/us/podcast/unbottleneck-your-business/id1562905217

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.Staged4more.com/17hats

Our Black Friday sale is coming soon and you'll be able to save 20-40% on some of our bestselling courses! Sign up for our newsletter at the bottom of our website to be the first to know when the sale is live. You can also follow us on Instagram at @staged4more because we'll be announcing the sale there too.

We're hosting a retreat in Palm Springs next year! Join us January 7th-12th and we'll help you generate your marketing plan for 2023. Learn more at https://www.staged4more.com/retreat.

Today we're getting into the nitty gritty of managing your money as a home stager: from knowing your numbers, unblocking your money mindset stories, to the three numbers that you need to be looking at each month, how to structure your compensation as a business owner, and the actual difference between bookkeepers, CFOs, and CPAs!

Danielle Hayden is a reformed corporate CFO who's on a mission to help rule-breaking female entrepreneurs understand their numbers so that they can gain the confidence to create sustainable profits.

After spending 10+ years in a boardroom, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, where she helps business owners with bookkeeping, financial analysis, and education.

Connect With Danielle

Danielle's website: https://kickstartaccountinginc.com

Danielle's Facebook page: https://www.facebook.com/kickstartaccountinginc

Danielle's Instagram profile: https://www.instagram.com/kickstartaccounting/

Danielle's LinkedIn profile: https://www.linkedin.com/company/kickstart-accounting-inc-/

Danielle's Pinterest: https://www.pinterest.com/DanielleHaydenProfitPlanner/

Danielle's Twitter: https://twitter.com/KickstartAcct

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.Staged4more.com/17hats

Our Black Friday sale is coming up! If you're interested, sign up for our newsletter at the bottom of our website. You can also follow us on Instagram at @staged4more because we'll be announcing the sale there too.

We're hosting a retreat in Palm Springs next year! Join us January 7th-12th and we'll help you generate your marketing plan for 2023. Learn more at https://www.staged4more.com/retreat.

Check out the book Profit First by Mike Michalowicz for a suggested methodology on setting up your compensation structure.

Think of today's episode as a Part 2 to our last conversation. Sonya MacDonald is currently working full time as the Staging Coordinator for Lori Pedersen Home, a boutique full service staging and design firm.

In Episode 164, Lori went behind the scenes of her luxury home staging business.

The difference between Lori's point of view and Sonya's point of view will give you an even more in-depth glimpse of how they operate their successful staging business.

We cover what it's like to be a Staging Coordinator, growing a team you can trust, handling unexpected visitors on-site, and Sonya's unique career trajectory from banking to home stager.

Connect With Lori & Sonya

Lori's website: https://loripedersen.ca

Lori's Facebook profile: https://www.facebook.com/LPHomeStaging/

Lori's Instagram profile: https://www.instagram.com/loripedersenhome/

Lori's LinkedIn profile: https://www.linkedin.com/company/loripedersenhome/

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.Staged4more.com/17hats

We are heading into November and this means our Black Friday sale is coming up! If you're interested, sign up for our newsletter at the bottom of our website. You can also follow us on Instagram at @staged4more because we'll be announcing the sale there too.

It's time to take a peek behind the curtain into a successful home staging business, and we're getting into it all: workflows, what it's like working with a team of 10+, investing in inventory systems, hiring and onboarding, pricing, 3D renderings as an add-on service, and knowing your numbers and your value as a home stager.

Lori Pedersen is one of the most celebrated experienced teachers in our industry. Based in Toronto, Ontario, her talent as a pro home stager has earned her top awards every year in the categories of vacant and occupied staging and most recently, luxury staging.

This conversation with Lori has so many nuggets of wisdom and she is so generous in what she shares with us today, it will no doubt inspire you as you continue growing and scaling your home staging business.

Connect With Lori

Lori's website: https://loripedersen.ca

Lori's Facebook profile: https://www.facebook.com/LPHomeStaging/

Lori's Instagram profile: https://www.instagram.com/loripedersenhome/

Lori's LinkedIn profile: https://www.linkedin.com/company/loripedersenhome/

Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.Staged4more.com/17hats

Are you ready to find out how to actually get more home staging clients? Today's episode explores the top strategies you need to build a successful home staging business and we hit on a ton of nitty gritty topics:

Building trust with clients, occupied vs. vacant home staging, how to deliver value upfront and leverage your strengths, plus we'll explore common mindset blocks, including a pricing trap many new home stagers fall into.

You'll also hear how Staged4More scaled into a successful 6-figure home staging business (with a 5,800 square foot warehouse!) and how you can save on our bestselling courses and programs for a limited time.

Is your home staging business "referrable"?

Stacey Brown Randall is an entrepreneur, podcast host, and author, but more importantly? She's an absolute expert when it comes to generating referrals naturally, without manipulation, incentivizing, or even asking!

Learn from Stacey exactly how to build powerful relationships with your clients through the art of touchpoints, why we need to pay more attention to our existing referral sources, and we even dig into the interesting psychology behind referrals and how we can stay top of mind within our networks.

This episode of The Home Staging Show podcast is jam-packed with useful information to help you grow your home staging business.

Curious about how a home staging project actually comes together?

In this episode, Ashley Tapley, an interior designer, color consultant, and Santa Cruz home stager from House Candy HOME, shares her process on her shortlisted home staging project for the 2022 International Home Staging Awards, which was even featured in Apartment Therapy!

Ashley shares the many design decisions she made and what went wrong! We also do a deep dive Q&A covering the new "Coastal Grandma" trend, pre-sales consultations, real vs. fake plants, and so much more.

Ashley is so incredibly creative and the combination of her education and life experience makes her so well suited to home staging.

Connect With Ashley

Ashley's website: www.housecandystaging.com

Ashley's Facebook profile: https://www.facebook.com/housecandyhome

Ashley's Instagram profile: https://www.instagram.com/house.candy.home/

Ashley's Pinterest profile: https://www.pinterest.com/housecandyhome

Ashley's LinkedIn profile: https://www.linkedin.com/in/ashley-tapley-b234447/ Links and Resources Mentioned

Learn more about our partner, 17hats: https://www.staged4more.com/17hats

Check out Ashley's winning project in more detail in our online community at https://www.staged4more.school

Ready to build your home staging career but don't know where to start? Join me on September 13th at our Open House and participate in live talks and Q&As, while learning about our offerings.

If you're ready to dive deep into your home staging business, join me and Elaine Penhaul in Italy this October 2nd-7th for a special Working Retreat for Home Stagers.