What do you say when you're asked why you breed? Can we summarize it in a sentence? Do we need a few hours?

People always want to know why you breed. In today's episode I do a deep dive into the three reasons I've found that most breeders breed.

It's a combination, though, for most of us, it's a little bit of all three.

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Are your dogs purple, or do you only have blue and red dogs?

In the latest podcast we discuss the ins and outs of aggressive and sustainment breeding programs.

We'll talk about what makes the most sense for your program and when and when you need to switch.

Want to know a secret? I'm a total bloodline weirdo. I'll be sitting there watching a movie, completely distracted because I recognize the bone structure of one of the actors.

Like Hailey Steinfeld...I saw her music video and I just knew I knew her from something...then I finally put together that she was the girl from True Grit.

A bloodline is important, but do you know why?

This week's episode discusses bloodlines, what they are, why they are important, and how to build one.

The Dog Breeder Society lifetime discount closes October 15

I got off the phone with the breed club and was frustrated, I was no further in my understanding than before I called. She told me to "breed to improve the breed" and it was clear as mud.

I have yet to meet someone who wanted to breed to ruin the breed, so how helpful is this advice and what do they mean?

In this week's episode I talk about how we can interpret this phrase and how to do it. I even discuss where Doodles (and other crosses) fit in to the mix.

Then I dip into an ethical dilemma I've been working on for quite some time, how much does breed standard matter?

The Secret Pre-Launch for the Dog Breeder Society is open...are you going to be a founding member?!

Two days changed my life forever...the day my co-worker pulled me aside in the parking lot before work and the day my bathroom flooded.

In today's podcast I share my origins story, how I became a dog breeder, my abundant mistakes, and why I do what I do today. It's a little more personal, but if you've been with me this long, you deserve to know my story.

Have you snagged your invite to the Dog Breeder Society? A monthly membership community of supportive breeders. Each month you'll receive a masterclass deep-dive into a topic in dog breeding that aims to help you move your program forward so you can create an integrity-based, profitable dog breeding program you love, producing dogs that fulfill their owners' dreams.

Dear Haven't-Had-Your-First-Litter Julie,

It’s me, Crusty-Breeder Julie-of-the-Future, writing to tell you some things I want you to know. 

You’ll learn about dog GI tracts the hard way, but it will make you a better breeder.

You’ll test out a lot of ways to advertise your kennel, many won't work, but then you'll get it.

You'll spend countless hours researching, reflecting, and studying your dogs, and it will build a better breeding business.

You won't plan your facilities like you should, but you'll get there eventually.

You’ll make the mistake of not nailing down your ideal customer until later in the game, but you'll share this mistake with your fellow breeders, and it will save them so much time and frustration.

Basically, I just want to tell you that I'm so glad you started breeding. If you hadn't, I don't know what we would've done during the divorce. I don't know how we would've fed the kids, how we'd be able to stay home with them, to help them get through the emotional stress of it all.

With all my ❤️

Julie

P.S. For anyone else reading this letter, how has breeding changed your life?

P.P.S. Get the Roadmap to save you time, frustration, and heartache!

It’s time to crack the code. Have you ever wondered how to choose breeding stock?

Well, wonder no more!

In this latest podcast episode I'm breaking down the 6 criteria for selecting breeding stock.

You won't believe number 6, which I pulled from when I bred dairy goats.

Leave a fire emoji if you’d like to see more content like this in the future!

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I have to admit: I felt like a total failure. They were standing in front of me with this perfectly healthy dog and didn't want to keep him after he'd been their bird dog for 3 years.

As breeders we sometimes get our dogs back, but when that happens, what does it say about us? about our breeding program?

In this episode I do a deep dive into getting a returned dog, what it says about you and your program, how to handle it, what to say to customers, and what to take away from it.

For daily tips and conversation follow our Instagram @thehonestdogbreeder

Want more? Sign up for the waitlist to the Dog Breeder Society, a community for honest dog breeders looking to build a profitable breeding program with integrity.

Is the price of your puppies setting you up for failure? As you start lower in your price and work up to a higher price over the years, you will find that you’ll be attracting different kinds of puppy buyers, despite your plans for your ideal customer.

Today’s episode deep dives into how buyers are different in who they are, what they expect, and how you manage them depending on your price point.

Pricing can be so difficult to get a handle on, but I hope in today’s episode you’ll find some clarity on the different buyers and where you should be.

If you want to learn more on pricing and other breeding topics, join the waitlist for the Dog Breeder Society

What if our breeding program is more of a burden to our loved ones than it is a positive?

So much of what we do is for our loved ones. In fact, I wager that a lot of your idea of breeding dogs was to benefit your loved ones.

In this episode I share some of the lessons I've learned with breeding dogs and how it affects my family and some techniques to make it work better for your family and you.