I've been a DIYer most of my life. It's been great for a lot of things, especially when I was broke. However, there are so many hats in dog breeding, that it probably makes sense to delegate some of the tasks. In this episode we discuss how you can sort out what you should do yourself and when you should hire someone. How to figure out your area of genius and what to do with the things that don't exactly fall into that area of genius.

Want to learn more about the Breeder Copy Hub?

I made things difficult for myself for over a decade. I was in my own way. In this episode I reflect on how I got in my own way and how it affected my breeding program. I give you tips to see how you might also be in your own way, what it looks like, and how to step out of your own way!

Spoiler alert: you're a big part of me getting out of my own way! Thank you!

Ever stuck in line at the post office and think you're wasting time? I do. In this episode I discuss 5 things you can do on your phone that make it easier to manage your breeding program. Most of them you can do in line at the post office!

Everyone says you need a website, but very few people actually talk about what they means, what it looks like! In today's episode we'll discuss websites and how to approach the layout and design of your website to better communicate with your buyers.

In this podcast I discuss three things to consider when planning your new year of dog breeding and also I share a personal reflection on my own breeding program, what went well, what didn't go so well, and some of my plans to make things better going forward this year.

Have you heard about the Breeder Copy Hub? It's a dog-breeder-specific content planner we release monthly! It's available to member of the Dog Breeder Society or can be purchased separately.

Recently I've been talking with a lot of breeders who are struggling to sell puppies, I've seen some constant themes creating difficulties in their marketing. In this episode I discuss 4 mistakes I see breeders making over and over again in their marketing.

We've released a new masterclass inside the Dog Breeder Society that helps you integrate stories into their marketing for better results.

Part of selling yourself as a breeder, beyond the quality of your dogs, is selling your knowledge and support. When buyers feel supported, they are better able to provide and take care of their dog, when that happens the relationship between the dog and the buyer improves and a beautiful bond is formed. The buyer will think the dog is just amazing—and while the dog is amazing—a big part of that success story is that you, the breeder, set the situation up for success.

During the normalizing of the market I found myself flush with puppies, Pepper had a giant litter and I had WAY more puppies than usual–with a waitlist of very few. This episode is about all the shifts I made after getting complacent with my marketing and how it helped me sell my puppies, including the puppy who was born with one eye.

In this episode we discuss the dilemma of buyers calling when you don't have puppies, and no buyers calling when you do. I discuss some techniques for what to say to buyers, and then give my ultimate solution to help you with this.

The final installment in this series...let's discuss practical ways to downsize a breeding program that doesn't take you out of the game, doesn't kill the bloodlines you've worked hard to create, and yet allows you to reduce the number of puppies you're producing and the stress that can go with marketing during reduced demand.

There's a cheatsheet for this episode at honestdogbreeder.com/70

You can join the Dog Breeder Society at honestdogbreeder.com/dogbreedersociety