Everyone says you need a website, but very few people actually talk about what they means, what it looks like! In today's episode we'll discuss websites and how to approach the layout and design of your website to better communicate with your buyers.

In this podcast I discuss three things to consider when planning your new year of dog breeding and also I share a personal reflection on my own breeding program, what went well, what didn’t go so well, and some of my plans to make things better going forward this year. 

Have you heard about the Breeder Copy Hub? It's a dog-breeder-specific content planner we release monthly! It's available to member of the Dog Breeder Society or can be purchased separately. 

Recently I've been talking with a lot of breeders who are struggling to sell puppies, I've seen some constant themes creating difficulties in their marketing. In this episode I discuss 4 mistakes I see breeders making over and over again in their marketing. 

We've released a new masterclass inside the Dog Breeder Society that helps you integrate stories into their marketing for better results. 

Part of selling yourself as a breeder, beyond the quality of your dogs, is selling your knowledge and support. When buyers feel supported, they are better able to provide and take care of their dog, when that happens the relationship between the dog and the buyer improves and a beautiful bond is formed. The buyer will think the dog is just amazing—and while the dog is amazing—a big part of that success story is that you, the breeder, set the situation up for success. 

During the normalizing of the market I found myself flush with puppies, Pepper had a giant litter and I had WAY more puppies than usual–with a waitlist of very few. This episode is about all the shifts I made after getting complacent with my marketing and how it helped me sell my puppies, including the puppy who was born with one eye. 

In this episode we discuss the dilemma of buyers calling when you don't have puppies, and no buyers calling when you do. I discuss some techniques for what to say to buyers, and then give my ultimate solution to help you with this. 

The final installment in this series...let's discuss practical ways to downsize a breeding program that doesn't take you out of the game, doesn't kill the bloodlines you've worked hard to create, and yet allows you to reduce the number of puppies you're producing and the stress that can go with marketing during reduced demand.

There's a cheatsheet for this episode at honestdogbreeder.com/70

You can join the Dog Breeder Society at honestdogbreeder.com/dogbreedersociety

This episode is the second installment to our three-part series on the changing market, whether you should pause your breeding, if you're being ethical, and the upcoming, how to downsize your program, while retaining your bloodlines. 

Here we discuss what ethical and unethical dog breeding is, and then we dive into how the economy and supply & demand play into that ethics. 

There's a cheatsheet that goes with this episode!

I hope you enjoy!

Breeders are whispering about pausing their programs. Does that make sense?

I'll discuss my thoughts on the pausing, if it's right for you, or even the industry. I'll also discuss three elements of the dog breeding market and economics that are playing into the current dog breeding situation. 

This is part of a 3-part series which includes the next episode on the difference between ethical and unethical breeding and also how that relates–or doesn't–with supply and demand econimics. 

The dog breeding market is still normalizing, supply is greater than demand, and many breeders are contemplating quitting, but I see so many brilliant breeders sabotaging their breeding program because of this one thing they're doing...I'll explain what it is and how you can work with it to stop it from ruining the beautiful program you've built!