It happens to us all, things are going good then this happens, then that happens, and, all of a sudden, we feel like we've lost our traction. Don't worry, it happens to us all. Today's episodes are all about techniques for geting the traction back in your business when you feel like you've lost it. 

Interested in the Ideal Puppy Buyer Cohorts? Apply here!

In this episode I discuss how every problems can work to our benefit, especially in this normalizing market. I'll discuss some perspective shifts and how to better write your marketing copy to speak to your buyers. 

Interested in the Ideal Puppy Buyer Cohort? Join the Waitlist!

Every breeder I've ever spoken with has some insecurities in their breeding program, it's natural. Yet sometimes breeders take that insecurity and use it to fuel them to forfeit their integrity, giving breeders a bad name and hurting their program and reputation. 

This episode discusses a breeder whose insecurity led her to fraudulently place a badge on her website, not understanding how much it showed her lack of integrity. 

I'll give you an alternative, a way to use your insecurity as a guide to help you focus on your program and make it better. I also made you a worksheet with examples to help you sort through these pain points. You can get it in the show notes here.

Need some helping working through the pain points? Schedule a Strategy Session with me, Julie Swan, I set aside 4 hours every week for these video chats specifically. 

What do you feel when you hear the word boundaries? Love it? Hate it? It haunted me for a while, buyers had me a bit resentful. I knew I needed boundaries, but how? This episode we discuss boundaries, what they are, why the concept feels a bit icky, and how to implement some boundaries so you feel better about the time you spend with your buyers and you, in return, give them better service. 

Get the cheat sheet that goes with this episode on 12 Techniques for Maintaining Boundaries with Your Buyers at the show notes!

Dog Breeding can be overwhelming at times, especially when you're a mom and wife and the puppies aren't the only ones relying on you. In this episode I discuss four techniques to help you get a little traction in the process of dog breeding, don't worry they aren't woo woo. They're actionable. 

Want to schedule a free 30-min strategy session with Julie Swan? 

Your contract should be an extension of your brand, your service, your relationship with your buyers, it can be so beautiful, but so many breeders put these clauses in their contract and ruin the relationship they've built with their buyers. 

This episode I discuss clauses that I recommend you avoid. 

Purchase my easy-to-customize contract template here!

Want some help with your breeding business? Book a FREE 30-min Business Strategy Session with Julie Swan

This isn't legal advice, but a discussion of the impact of certain discussions

Ever wonder what it actually means to be an honest dog breeder? How do you know if you're making the cut? If you're contributing to the world of dogs or if you're taking away from it? 

In this episode we discuss what it means to be an honest dog breed and how you can make sure you are one. 

Oh–I need your help–this topic is pretty thick, send me an email at [email protected] if you'd like a masterclass or cohort on this topic. Thanks! -Julie Swan

Should you quit dog breeding? It's a question that pops up from time to time when you're in the business, especially when you've had a bad litter or a dip in sales or revenue...but should  you actually quit?

In this episode we discuss if your thoughts on quitting are because you need to pivot and make some changes or if it's actually time to throw in the towel. 

Don't forget to get the freebie checklist with the episode to help you diagnose where you're at! Get the freebie in the show notes here!

As the puppy market is normalizing, you have to ask yourself, how am I going to grow, or at least sustain, in this changing market? The answer is customer service. This year customer service is going to be the most important thing you can you can do to keep your breeding program moving along. So what is customer service in relation to dog breeding and how do we implement it?

There's a troubleshooting worksheet that goes with this episode, check it out in the show notes!

Recently I almost lost Bill. I had to take a flight that departed mere hours after finding out. This episode is about setting up your program so that you have the ability to leave in a moment's notice should you need to. 

There's a freebie that helps you map out a plan for help, it's in the show notes.