The Hunt for Incredible

The Hunt for Incredible

By Gideon SpencerBusiness
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The Hunt for Incredible episodes

  • Ep 65: Scaling a $20 Million Roofing Empire With Colt Moncla

    What if the fastest way to scale isn't better systems or more capital, but becoming a completely different person? When Colt Moncla took on his first million-dollar roofing job, he had zero idea how to execute it. Today, that "fake it till you make it" mindset has built Cool Roofs into a $20M+ multi-state empire with 70+ sales reps.

    In this raw conversation, Colt reveals:

    • Why "tour guide leadership" crushes traditional management (and how it created specialists who create specialists)
    • The counterintuitive reason he waited 6 years before getting an office—and how this stewardship mindset accelerated growth
    • His unique "council of mentors" painting strategy that eliminates emotional business decisions
    • The brutal personal shifts required to scale from startup founder to $20M+ CEO
    • Why thinking time beats hustle culture: his 45-minute "boredom sessions" that unlock breakthrough solutions


    "I tell people we're a personal development company that just so happens to do roofing. At the end of the day, we're in the people business." - Colt Moncla


    00:00 The Million Dollar Job with Zero Experience00:51 Introduction: Colt Moncla and Cool Roofs' $20M Journey02:15 What Cool Roofs Does: Personal Development Through Roofing03:29 Building Culture That Enables Scale05:02 Tour Guide vs Travel Agent Leadership Philosophy07:10 Gamification: Bronze to Platinum Ranking System08:55 The Council Painting: Think and Grow Rich Strategy12:16 The Power of Thinking Time and Boredom16:33 Origin Story: From Network Marketing to Door-to-Door19:53 The TPO Roof Deal: "I Have No Idea How to Do This"22:10 Taking Action Before You're Ready: The Neo Matrix Approach25:46 Startup vs Scale: Different Person, Different Challenges27:12 Personal Development Investment: John Maxwell Coaching30:29 Coaching Method: Questions Over Instructions33:48 Delegation Success Story: Full Autonomy and Trust36:07 Systems for Scale: Weekly Meetings and Structure37:55 Protecting CEO Time for Big Things, New Things, Broken Things41:45 People Positioning: The Key to Delegation43:55 "Say Yes, Then Figure It Out" Philosophy44:55 The CFO Advantage: Your Most Important Hire46:38 Key Scaling Questions: Energy, Growth, and Purpose50:56 Finding People Who Love What You Hate54:09 Closing: Baking a Cake and Team Building

    55 min
  • Ep 64: Thousands of Identities Transformed: Rewrite Your Story with Daniel Schuler

    What if every limitation holding you back was completely fabricated? In this episode, Daniel Schuler reveals how 7 years of coaching thousands of people taught him that we're only born with 2 fears—everything else is a lie we've learned to believe.

    In this conversation with identity and emotional intelligence coach Daniel Schuler, you'll discover:

    • Why we're born with only 2 fears and how 100% of your other limitations are fabricated stories
    • The difference between who you ARE versus what you DO—and why most people build their identity on the wrong foundation
    • How to use evidence-based thinking to shatter self-limiting beliefs that have no factual support
    • The confession and repentance method for distinguishing between your voice and the voice of truth
    • Why "fake it till you make it" affirmations keep you trapped in lies—and what to do instead
    • The internal compass system: How to align your actions with that quiet voice inside
    • The transformative question that breaks through any self-imposed limitation: "What's the biggest lie I believe about myself?"


    "You are exactly where your story has gotten you. The circumstance is a one-time occurrence—it's the story that lasts a decade." – Daniel Schuler00:00 Introduction and Daniel's Background

    02:58 What Is Identity? Breaking Down the Core Concept

    04:58 Daniel's Personal Identity Through Faith

    07:12 Gideon's "I Am" Statement Process and Reading Story

    09:14 Daily Self-Regulation and Asking Specific Questions

    13:46 The Two Born Fears and Reprogramming Your Story

    16:04 Taking Accountability: You Built Your Current Reality

    19:43 Fact vs. Belief and Extreme Ownership

    23:48 Why "Fake It Till You Make It" Affirmations Fail

    27:08 Building Affirmations Rooted in Truth and Evidence

    31:23 Gideon's Community Building Self-Limiting Belief Discovery

    33:36 The Evidence Test: Being Better Lawyers for Yourself

    37:36 Internal Compass vs. Prefrontal Cortex Stories

    39:37 The Spiritual Dimension: Confession and Repentance

    45:57 Loud Voice vs. Soft Voice: Self-Preservation vs. Truth

    48:22 Gideon's Three-Part Alignment Model

    53:32 The Word Reading You: Scripture as Living Communication

    59:07 Releasing Ego and Questioning Religious Branding

    1:05:07 Gideon's Homeless Man Dream: "Branding Is Not Your Concern"

    1:07:48 Self-Preservation vs. Progression Voices

    1:09:25 How High Performers Identify Hidden Self-Blockers

    1:15:04 The 60-Year-Old Self Visualization Technique

    1:17:44 The Ultimate Question: What's the Biggest Lie You Believe?

    1:19:40 Closing Thoughts

    1 hr 13 min
  • Ep 63: Turning $300 to $600K. Boutique Hotels with Gideon Spencer

    What if a $300 repair could unlock $600,000 in value? Gideon Spencer shares how applying agile tech principles to real estate let him scale from a fourplex to boutique hotels in just two years.

    In this conversation with Rod Khleif, you’ll discover:

    • How a single plumbing fix turned a $46K annual loss into a $600K value-add

    • The staff-light, 95% automated model that makes boutique hotels outperform traditional operators

    • Why dynamic pricing alone added ~$250K in asset value

    • How Gideon scaled $6.5M of acquisitions with only $20K down

    • The mentor “flywheel” strategy that landed him five more hotels

    • Why boutique hotels hit the perfect sweet spot: too big for the small guys, too small for the institutions

    “Cast a big enough vision, bring the right mentors on, and everything gets easier.” – Gideon Spencer

    00:00 Introduction & First $300 to $600K Story
    00:41 Rod Welcomes Gideon
    01:19 From Tech to Real Estate: Applying Agile
    03:15 Why Gideon Left Tech (Family Health Challenges)
    05:48 Building Wealth for Security & Shifting to Hotels
    07:32 Cross-Functional Teams and Daily Standups
    09:10 A/B Testing in Real Estate & Investor Outreach
    11:27 First Boutique Hotel Deal (24 Units in Solvang)
    13:39 Differentiation: Outdoor Space, Wine Partnerships, Weddings
    16:10 Scaling to Six Hotels & Choosing the Right Partners
    17:38 The Mentor Flywheel: Aligning Incentives for Deals
    21:16 Tech & Automation in Fourplex and Hotels
    24:33 Staff-Light Models & Improving the Bottom Line
    25:42 $300 Fix = $600K in Value (Detailed Breakdown)
    26:51 Dynamic Pricing Added ~$250K in Value
    28:04 Raising Capital with Minimal Upfront Cash
    29:42 Mindset: Solve Problems Instead of Saying “I Can’t”
    29:52 Outro & Gideon’s Podcast Mention

    29 min
  • Ep 62: The 9-Foot Pink Dinosaur That Doubled Revenue: Contrarian Truths Most Investors Miss with Bridgette & Blue

    What happens when you stop playing it safe and start trusting your weirdest instincts? Bridgette and Blue from Funkidiz turned Facebook Marketplace finds into million-dollar differentiation strategies.


    In this raw conversation, you'll discover:

    • Why the craziest design risks generate the highest returns
    • The counterintuitive reason most short-term rental hosts are leaving money on the table by playing it conservative
    • How to build a business with your romantic partner without destroying your relationship, along with their game changing approach to handling conflict
    • The exact mental framework for making gut decisions when everyone thinks you're crazy
    • Why commercial real estate is the natural progression for creative Airbnb operators - and how to make the leap


    "You just don't know what your capable of unless you just do it. " - Bridgette


    Chapters

    00:00 Introduction to Funkidiz and Unique Designs

    01:39 Creative Risks and Unique Features in Rentals

    04:39 Authenticity in Branding and Design

    07:30 The Importance of Partnerships in Business

    09:38 Navigating Business Dynamics in Relationships

    12:24 Transitioning to Commercial Real Estate

    15:52 Innovative Concepts in Unique Stays

    20:07 Building a Strong Team and Community

    23:57 The Journey of a Successful First Deal

    25:35 The Role of Social Media in Business

    29:42 Finding Balance in Content Creation

    32:06 Navigating Operational Challenges

    34:19 Balancing Business and Personal Relationships

    37:23 The Importance of Coaching and Mentorship

    39:42 Effective Communication in Relationships

    43:03 Trusting Your Gut and Taking Risks

    45:24 Finding Joy in the Journey

    50:18 Embracing Failure as Part of Growth

    53:19 The Role of Ego in Personal Growth

    01:01:05 Questions for Success

    01:04:57 Podcast Outro.mp4

    1 hr 6 min
  • Ep 61: Real Estate Broker by Day, Co-Living Builder by Night with Benjamin Benomar

    Benjamin Benomar is a real estate broker who cracked the code on rental income after 6 years as an agent helping 300+ clients. He created a system for tripling property revenue by managing 25 tenants with 99% occupancy.

    In this conversation, Benjamin reveals:

    • How to turn $2,500 rent into $8,000 monthly revenue by converting single-family homes into co-living spaces
    • The 9-room transformation strategy that maximizes every square foot without violating occupancy laws
    • His 99% occupancy system using Facebook groups and PadSplit to fill rooms in 24-48 hours
    • The 100% commission brokerage model that lets agents keep maximum profits while funding co-living deals
    • Why he targets the "Benjamin of 15 years ago" - the demographic sweet spot that pays on time and maintains properties
    • His path from 300+ transactions to broker and how real estate sales fund advanced investment strategies


    [00:00] The Grant Park Deal - Benjamin opens with his $2,500 to $8,000 transformation example from Atlanta

    [00:59] Meeting Benjamin - Gideon's intro about meeting in Whistler and Benjamin's multilingual background

    [02:42] What is a Brokerage? - Benjamin explains passing his broker exam and the leverage opportunity in real estate brokerages

    [04:18] Brokerage Revenue Models - Breaking down commission splits vs. Benjamin's 100% commission model

    [06:41] What is Co-Living? - Benjamin defines co-living as an advanced investment strategy that maximizes assets

    [08:21] The $8,000 Revenue Transformation - Complete breakdown of turning single-family rent into co-living cash flow

    [10:00] Co-Living Regulations - Navigating occupancy limits and why Benjamin bends rules in certain areas

    [12:11] The Target Demographic - Why Benjamin targets "the Benjamin of 15 years ago" in B and C+ class properties

    [15:06] Co-Living Buy Box Criteria - Location, size, privacy, parking requirements, and why HOAs are deal-killers

    [22:40] From Purchase to Move-In Ready - Renovation process, bathroom ratios, and property management setup

    [26:24] Filling Rooms Fast - PadSplit platform, Facebook groups, and the 24-48 hour occupancy strategy

    [28:00] Target Metrics - 15% cash-on-cash returns, $1,500 minimum cash flow, and appreciation strategy

    [30:03] Co-Living Financing - DSCR loans, conventional financing, and why lenders still use traditional rent ratios

    [31:38] Management Reality - From 1 tenant to 9 tenants and the systems needed to manage 25 tenants efficiently

    [34:23] Automation Potential - Current Trello systems and future tech opportunities in co-living management

    [36:02] The Multifamily Vision - Converting apartment complexes and the European co-living model

    [40:52] Commercial vs. Residential - Why cap rates matter and how co-living valuations are evolving

    [45:21] Furnished vs. Unfurnished - Strategic choice to increase tenant retention through unfurnished rooms

    [47:08] The $5,000 Monthly Blueprint - House hacking strategy for military member Josh to hit his cash flow goal

    [51:04] Dual Leverage Strategy - How 300+ transactions fund co-living investments and time leverage

    [52:40] Burn the Ships Philosophy - Benjamin's all-in approach to quitting corporate and going full-time real estate

    55 min
  • Ep 60: From The Navy to Founder: Growing Vets & Valor with Calvin Blankenship

    When Navy veteran Calvin Blankenship realized corporate life would never recreate the brotherhood he craved, he made a radical decision that led to one of the most audacious acquisition stories you'll ever hear.

    In this raw conversation, Calvin reveals:

    • The "reverse psychology" approach to risk that made him go all-in when everyone else stays safe
    • How he bought a $2 million distillery operation for just $260,000 through a foreclosure deal (and raised $700K total)
    • The partnership strategy that fills your skill gaps without giving up control of your vision
    • Why he gives away business training for free and still profits massively from every deal
    • His aggressive plan to acquire 4 businesses per year and hit $100M valuation


    [00:00] The $260K Distillery Deal - Calvin opens with the shocking details of buying a $2M operation for pennies on the dollar

    [01:49] From Navy to Corporate Misery - Why Calvin knew he had to create the brotherhood he was missing

    [03:30] The All-In Moment - The mindset shift that made entrepreneurial risk feel like the safer option

    [08:20] Reverse Engineering the Dream - How Calvin mapped his vision backwards into an actionable business plan

    [10:24] Building Vets & Valor - The free training program that creates business operators from military veterans

    [14:55] The Partnership Playbook - Calvin's strategy for finding complementary skills and aligning incentives

    [22:11] Deal Hunting Strategy - From BizBuySell to Facebook posts: how Calvin sources acquisition opportunities

    [28:35] Inside the Distillery Acquisition - Complete financial breakdown: purchase price, capital raise, and projected returns

    [34:14] Scaling to $100M - Calvin's aggressive plan to acquire 4 businesses per year and transition to private equity

    [38:21] The Question That Changes Everything - Calvin's philosophy on risk and the worst-case scenario mindset


    40 min
  • Ep 59: The Strength is in the Struggle: Mindset Mastery with Ross Tschirn

    Ross Tschirn quit a Navy SEAL bootcamp after just 4 days. However, that "failure" became the catalyst that transformed him from a corporate drone into a successful entrepreneur with multiple lucrative revenue streams. In this episode, Ross reveals how embracing struggle and developing unshakeable discipline creates the mindset for business and life success.

    Ross shares:

    • The Navy SEAL wake-up call that shattered his corporate reality and sparked his entrepreneurial journey (even though he quit)
    • Why "the strength is in the struggle" - how to extract gold from your darkest moments instead of just surviving them
    • The limiting belief filter system that determines who belongs in your life and who's holding you back
    • How building in public accelerates everything - why sharing your vision before you're ready creates unstoppable momentum
    • The mid cingulate cortex hack that makes doing hard things easier (plus the coffee challenge that builds this mental muscle)
    • The entrepreneur-parent balance - maintaining peak performance while raising kids without sacrificing either
    • His $10K/month business model scaling fitness coaching while pursuing senior care real estate opportunities


    Chapters:

    00:00 Navy SEAL Reality Check: How Quitting Changed Everything

    02:20 The $20M Corporate Wake-Up Call

    03:48 Breaking Free From Limiting Beliefs and Toxic Feedback

    06:09 The Journey Through Adversity: Cancer, Heartbreak, and Transformation

    10:32 Finding Gold in the Struggle: The Strength Philosophy

    14:26 Senior Care Business Vision and Real Estate Opportunities

    19:08 Parenting as Fuel: How Kids Amplify Entrepreneurial Drive

    24:55 Building in Public and Speaking Visions Into Existence

    30:33 The Neuroscience of Discipline: Training Your Brain for Hard Things

    39:33 Scaling the Coaching Business: Systems and Capital Allocation

    49:15 The Heavy Mile Co Challenge and Final Wisdom

    54 min
  • Ep 58: From Zero to $300M: The Buying Favor System with Jarrod Guy Randolph

    A pair of signed ballet shoes closed a $35 million real estate deal for Jarrod Randolph - and that's just one example of how he used his Favor Buying Framework. In this episode, Jarrod breaks down his process of buying favor with people that unlocks unstoppable business relationships so you can apply it to your own life.

    Jarrod reveals:

    • The "buying favor" system that turns your existing contacts into unlimited revenue access (hint: it's not about networking events)
    • Why 99% of entrepreneurs fail at fundraising – and the trust-building framework that helped him raise $300M+
    • The mirror test mistake most masterminds make that wastes your money and time
    • How to architect high-value rooms that create genuine business acceleration
    • The childhood mindset shift that separates broke thinking from wealth-building behavior


    Chapters:

    00:00 Building Trust and Relationships in Capital Raising

    06:14 The Power of Forgiveness and Letting Go

    11:37 The Favor Economy: Buying Favor and Adding Value

    16:47 Alignment Over Attention: Building Meaningful Connections

    22:37 The Role of Money as a Vehicle

    28:16 Questions for Success: Adding Value to Your Network

    41 min
  • Ep 57: $3.5M in Properties with 100% Financing: Debt Partnerships with Kyle Moffat

    Summary


    In this conversation, Kyle shares his journey in real estate, focusing on property acquisition, transforming long-term rentals into short-term stays, and the importance of creative financing. He discusses the challenges of managing debt, the significance of self-education, and how leveraging social media can enhance networking opportunities. Kyle emphasizes the need for flexibility in negotiations and the value of building relationships in the industry.


    Chapters


    00:00 Introduction to Kyle Moffitt's Journey

    01:26 Acquiring Properties with 100% Financing

    04:35 Transforming Long-Term Rentals to Short-Term Stays

    08:24 Understanding Debt Service and Risk Management

    10:29 Capital Raising Strategies and Negotiation

    15:12 Timing Renovations and Cash Flow Management

    17:19 Networking and Building Relationships for Success

    23:46 The Alaska Life: Building a Social Media Presence

    23:58 The Importance of Self-Education in Real Estate

    30 min
  • Ep 56: How To 10X Your Deal Flow

    In this episode, Gideon discusses essential strategies for increasing deal flow in hotel investments. He emphasizes the importance of clarity in deal criteria, how to build strong relationships with brokers, how to build relationships hotel owners, and leveraging partnerships with experts to enhance credibility and access to opportunities. The conversation provides actionable insights for both new and experienced investors looking to navigate the hotel acquisition landscape effectively.


    Chapters

    00:00 Introduction to Increasing Deal Flow

    03:14 Defining Your Ideal Hotel Deal

    05:53 Building Relationships with Brokers

    08:53 Engaging with Hotel Owners

    14:13 Leveraging Expert Partnerships for Success

    23 min

About The Hunt for Incredible

From the publisher's feed

Incredible people weren’t born Incredible. They simply took the right steps. Join Gideon Spencer as he interviews people who have accomplished incredible things to break down how you can do the same.

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