Blake Haggett, commercial real estate agent who is starting a residential real estate team in Idaho, talks to your host Dan Lesniak about personal branding in commercial real estate and why you should be doing social media ads right now.

Episode Highlights:

Why Blake attended the Agent 2021 conference, from a commercial real estate perspective

How Blake got into commercial real estate, and his background

Blake chose to go to a Tony Robbins conference after college, instead of a new car

What Blake learned at the first Agent 2021 conference, and how he implemented it and changed his business

The networking aspect of the most recent Agent 2021 conference was huge for Blake

If you’re posting video content on social media, it’s better to post natively on the site

Where do you start as you build your team - recruiting, lead gen, hiring an admin?

How Dan went from $0 to $22 million in his first year

Social media attention is so under-priced right now, that you don’t have to be the best at it for it to work

3 Key Points:

In the real estate field today you need to set yourself apart, and you do that with personal branding.

You have to get out of your comfort zone in order to have actual success.

Get out there and make social media ads, and keep trying.

Resources Mentioned:

Learn more about Hyperfast Academy

Blake’s Instagram

Keri Shull discusses, “how to be the mayor of your town” using video as the catalyst. Keri talks about how she got face time with Gary Vaynerchuk, and she passes along the life-changing information he gave her that changed the course of her business.

Show Notes:

How host Jeff Pfitzer used running as a way to boost his brand and network

The barriers to creating a video to boost your brand - equipment, editing, production values, etc.

Keri talks about an event she went to with Tony Robbins and Gary Vaynerchuck

Keri shows a video that she created in 2007 for her real estate brand

How Zillow increased the price per lead by over 5x in certain markets

Gary V, on how to compete differently

How Keri used a popular blog in her town to get attention and grow her business

You have to figure out where people’s attention is, and then pivot to meet them where they’re at

Video from your iPhone can be used to build your brand

How to meet people where they are, figure out what is motivating them, and how to address their fears using video

If you want your life to improve and move forward then you have to take action

Take action and gain more freedom, money, and time with the people you love

3 Key Points:

You need to take control of your own leads.

If you gain people’s attention through noteworthy things and provide value, people will be interested.

You have to figure out how to take your skill set and perform on video.

Resources Mentioned:

Learn more about Hyperfast Academy

Lab Coat Agents https://www.labcoatagents.com/

Andrew Greer, one of the top in-field real estate developers in San Diego, talks to your host, Keri Shull, about creating and nurturing relationships with developers like him. Leave the episode with a better understanding of how to build trust, and execute multiple transactions with developers.

Show Notes:

What agents should know about working with a developer

How a new agent should execute their plan to work with developers

The tragic mistakes agents make when trying to approach developers

The steps someone can take to get familiar with the cost of construction in their area

Demand exclusivity in your market, and hustle to position yourself to be more valuable

A developer vs. a flipper

Don’t hide feedback or keep it a secret, share it with the developer

Dive in and really go after your planning; find an area and become a fixture

3 Key Points:

Do research ahead of time to avoid losing credibility and wasting time.

Create and build relationships with the people you need to know in the community to get ahead.

You can compress time with relationships, you have to work with the right people to get ahead.

Resources Mentioned:

https://hyperfastagent.com/

https://www.realtyentrepreneur.com

Matt Fagioli moderates a panel discussion with Lisa Archer, COO of Live Love Homes, Keri Shull of The Keri Shull Team, and Brittiny Howard, an agent of 10+ years. Listen in as they discuss running a successful agency, including what you can do to get ahead and what you might be doing that’s holding you back.

Show Notes:

Lisa, Keri, and Brittiny give introductions and fast facts about their experience

The panel expands on their introductions and talk about their years in the business, and their business structures

Culture beats KPI every time

Who the panel is looking to for inspiration and mentoring, that are a level ahead of them

It’s not about following another agent, it’s about bringing what’s brilliant from outside the industry into this business

What the panel would tell their rookie selves, and what they would tell themselves the day they started their team

Why you should be careful about who you surround yourself with

How masterminds and mentorships help you to grow faster and more quickly

What does it look like to get to the next level of real estate sales

There are two points of leverage - people and technology

Two mindset issues that hold you back - your relationship to money and your relationship to freedom

The one thing that has been the key to the panel’s success.

Taking opportunities that present themselves, and being in the right place at the right time with the right people

Your numbers are telling you a story, don’t ignore that story

You have to create pillars of success with lead generation

Don’t be afraid to fail - you will come out stronger, better, and able to move faster

How to grow your lead sources

3 Key Points:

Never take your foot off of opportunity creation; everyone you meet is an opportunity.

You set limits on yourself with real estate, but the potential is unlimited.

Who you surround yourself with makes all the difference in getting to the next level.

Resources Mentioned:

HyperfastTrial.com

LabCoatAgents

Pat Hiban has sold over 7,000 homes and is the NYT Bestselling author of, “Six Steps to Seven Figures”, the co-founder of GoBundance, host of Real Estate Rockstars podcast and has interviewed over 750 of the best real estate agents and coaches from all over the world. Pat is also the founder of Rebus University, with over a dozen courses and hundreds of students who are learning to improve their real estate game.

Show Notes:

Pat is an agent, investor, and real estate guy

He sold real estate for 20-30 years, and then sold his team to his top agent who still runs it today

At least 75% of Pat’s wealth is in real estate investment

The last ten years in real estate have been an upward trend, the question is what will the next ten years do

Real estate investors were few and far between decades ago

New entrepreneurs get too focused on learning vs. doing

Go earn commissions, save cash from commissions and buy your property

To learn the fastest, you have to do things yourself

Pat made goals in smaller increments to get where he is today

What GoBundance is all about

About Rebus University, who it helps and what it offers

Check out FutureofRealEstateTraining.com for an all you can eat buffet of training

3 Key Points:

Learning is important, but it’s better to go out and do something.

Continue making, and attaining, goals in small increments.

Fire, Ready, Aim - take action and then figure out the rest.

Resources Mentioned:

Pat’s site GoBundance.com

Rebus University Futureofrealestatetraining.com

Get, "6 Steps to 7 Figures" for free FreeSixStepsBook.com

Matt O’Neill is a real estate agent, team leader, and founder of Matt O’Neill Real Estate, which the Wall Street journal has ranked as the #1 high end real estate team in the state of South Carolina, with over $600 million in Charleston real estate sold. This episode will add value to the way that you and your team handle leads, the way you interact with buyers, and even grab some bonus advice that Matt has learned from super real estate agent, Robert Dekanski.

Show Notes:

How did Matt O’Neill get involved in real estate

Ricoh sales training solidified Matt’s selling skills

Rob Dekanski is a real estate agent that has done over 1,100 transactions in a year, totaling over $350 million

Matt shares lead tips that he learned from Rob Dekanski

Successful agents learn from each other

Add value to the home before showing it

What are some effective questions to ask to clients after appointments

Matt’s firm pays ISA’s $200 per client

How does Matt text prospective sellers and buyers

3 Key Points:

The average real estate agent in the United States does six transactions a year.

When converting buyer leads ask: “What questions did you have about the address?” and “When is a good time to preview?”

All the agents that grow the fastest, listen to what each other are doing, and then copy.

Resources Mentioned:

mattoneillrealestate.com

LinkedIn: Matt O’Neill

Instagram: @mattoneillrealestate

Get a seat at the table as Grant Cardone gives investment advice over lunch. Your host, Dan Lesniak, and nine business leaders, got the opportunity to pick Grant’s brain on how to win when investing in real estate.

Show Notes:

Grant talks about what happened to his investments when the market crash happened

What every real estate agent in the country should be doing

What a marketing, metrics, or accounting person will do to confuse deals

When people stay within their industries they all shrink, when they venture outside they grow

How to get multiple flows of revenue

The quickest, best route to get wealthy

How to approach differences of opinions from investors

How to approach marketing based on the wealth of the client

How Grant lost a deal because of his YouTube channel

What a deal would have to be worth to get the Cardone Group to look at it

The big things that Grant looks for when scoping out a deal

How to begin in real estate investing is to find a guy that operates how Grant does, and roll with him

The minimum amount of money needed to invest

Anything that produces income is worth looking at

3 Key Points:

When you stay in the same circle, or industry, you shrink instead of grow.

Don’t allow investors to have input, teams are wrong most of the time.

Generate more flows of revenue in order to achieve your income goals.

Resources Mentioned:

Cardone University:  https://cardoneuniversity.com/

Book: How to Create Wealth Investing in Real Estate https://store.grantcardone.com/collections/books/products/real-estate-book

Grant Cardone’s website https://grantcardone.com  

HyperFast Agent website https://hyperfastagent.com

Ricky Carruth, an agent with over 17 years of experience, has sold over 100 homes a year as a solo agent, and now has a free coaching program called Zero to Diamond. His mission is to help reduce the failure rate in the industry one agent at a time. Ricky talks to your host, Dan Lesniak, about the one mindset shift that will cause agents to be successful even during a down economy.

Show Notes:

Ricky talks about his real estate journey - from roofer to real estate

How the market crash affected Ricky, and what he did to bounce back

In 2007 he realized that it’s about relationships over transactions

The BP oil spill market impact proved that Ricky’s “people over transactions” philosophy worked

Ricky wrote two books quickly after his success, now he releases on YouTube

Gary Vee motivated him to do the coaching for free with the Zero to Diamond course

Ricky made more money during the recession than he had previously

Your unique personality is all that it takes to set you apart from other agents

Regardless of your lead source, the people-focused principle works

Why you don’t have to care if people want to buy or sell with you

People need the servicing, not the exposure

The mastery of phone calls is reading people, not using a script

What Ricky’s business looks like today, buyer business vs. listing business

What to do if the market were to crash tomorrow

You need to build a brand, and your brand will make you money

Everything is now business, as well as, future business

Check out Ricky’s FREE full-service Zero to Diamond Course

3 Key Points:

The business is about people, not the deal or the money.

A down market could be an opportunity to explode your business.

Business is unlimited for every single agent, closings happen every day.

Resources Mentioned:

Book: Zero to Diamond: Become a Million Dollar Real Estate Agent by Ricky Carruth

FREE Zero to Diamond Course

Ricky’s real estate site: rickycarruthrealestate.com

While in St. Louis at a Lab Coat Agents event, Keri Shull participated in a panel discussion that generated incredibly useful advice for both single agents and teams. Candid conversations reveal both lead generating strategies and focused ideas to help you grow your business.

Show Notes:

Panelists discuss their journey to success in real estate

Are you a team leader or a team player

How to balance family life and career life

Be honest about your strengths, don’t let your ego get in the way

How do you evolve from being a single agent to building a team

Keys to getting referrals, and how they can grow your business

Daily habits to expand your leadership skills

Common fears associated with starting a team, and how to overcome them

How to create a “morning huddle” that energizes your team

Ideas from the panel on keys to adding new team members

Never hire one person for one job

When is it a good time to go from W2 to 1099 with your team

How to keep lead-generation exciting and effective

How new agents recognize their strengths, and leverage them for growth

3 Key Points:

Surround yourself with high-level people and implement their best advice.

Take what you aren’t great at and hire someone else to to it.  

Its ok to fail, just fail fast and fail forward.

Resources Mentioned:

Lab Coat Agents FB page

HyperFast Podcast

KeriShull.com

Linkedin: Keri Shull

During this episode, Keri Shull and Billy Gene have a conversation with attendees of the first HyperFast Agent Sales Bootcamp that took place on Friday, December 7, 2018. Gain advice on how to improve your video ads, your delegation skills, and how to balance your time for growth, from the Q&A session that Keri and Billy conducted after the seminar.

Show Notes:

How business people lean towards traditional advertising models

Find clients that are excited about your efforts instead of forcing stubborn people to believe

What tasks do top agents delegate

Should ad videos be evergreen or seasonal

Learn how to run Facebook ads and add tools to your toolboxes

Who are the top mentors of top agents

Put yourself in rooms where people think differently than you do

How can you add value

Which life-changing books or programs have they benefited from

Find the thing that you actually like, and be all in

How do you find the right mentor for you

How to monetize an event and leverage marketing for it

There is a difference between successful and fulfilled

How do you balance your time between your ambition and your responsibilities

How does leveraging your business affect your time and your finances

How do you handle doubt or small thinking coming from within your inner circle

3 Key Points:  

Never sell without visual representation.

90% of real estate agents leave the industry after the first year.

You have to take care of you first before you can be useful to anyone else.

Resources Mentioned:

Hyperfast Podcast

Kerishull.com

BillyGeneIsMarketing.com