Dan Lesniak, host of The HyperFast Agent Podcast, interviews a guest that has also served in the U.S. Naval Academy, Scott Mackes, Founder of the Service Academy Business Mastermind, Service Academy Investors Group, and the Owner of StrengthsMugs. During their conversation, Scott explains how he made the move towards creating SABM, how being laser-focused on his niche blossomed into an impactful community, and what his investment group can provide to its members.

Episode Highlights:

Scott Mackes shares information about how he started his Service Academy Business Mastermind

How Service Academy Business Mastermind has expanded

Where Scott sees Service Academy Business Mastermind five years from now

What does Scott’s Service Academy Investors Group involve?

Dan Lesniak shares his experience with investment groups

Scott Mackes discusses the power of building communities

How people can join Service Academy Investors Group

The biggest mistake Scott ever made

The most important advice for someone just starting out in whatever business they are in

The best piece of real estate advice Scott can give someone

Who is Scott’s mentor?

If Scott Mackes wasn’t at work, where would we find him?

3 Key Points:

Find that niche that you love serving.

To be considered for Service Academy Investors Group, go to SABMgroup.com/invest, complete a form, and then there is a follow-up call to find out your investment interests.

Podcasts and community platforms are powerful ways to showcase people that you want to connect with and add value to.

Resources Mentioned:

Learn more about Hyperfast Academy

Linkedin: Dan Lesniak

Linkedin: Scott Mackes

Service Academy Business Mastermind: sabmgroup.com

Service Academy Investor Group: sabmgroup.com/invest

StrengthsMugs

Keri Shull, host of The HyperFast Agent Podcast, takes the stage at the Xplode Conference to discuss the importance of resetting unrealistic buyer expectations. Keri also delves into the power of flexibility, and the action steps you can take to perform your own reality check analysis with a buyer to prevent frustration and wasted time.

Episode Highlights:

Did you enter real estate for unlimited income potential and flexibility?

Keri discusses working with buyers that aren’t realistic about their expectations

The consequences of not resetting the expectations of an unrealistic buyer

Keri Shull’s team starts by searching for the sold homes in the last 90 days first

Keri explains an exercise called the “circle of truth”

What is the reality check analysis?

Keep building with the client by asking the questions that clarify their needs

Convey how you can provide value to the client

3 Key Points:

If you are working with a lot of buyers, you tend to lose flexibility of time.

Not resetting the unrealistic expectations of a buyer leads to disappointment, frustration, and the feeling you aren’t sending them homes they want.

Provide the home search results and data based on the buyer’s criteria to prove what exists within their budget.

Resources Mentioned:

Learn more about Hyperfast Academy

Linkedin: Keri Shull

Keri Shull, host of The HyperFast Agent Podcast, had a valuable conversation with Sam Khorramian, CEO and Co-Founder of Big Block Realty based in San Diego, California. They discuss how Sam got involved in real estate, the ways in which he established Big Block Realty, and strategies to improve your networking skills to create better relationships and scale your business in the process.

Episode Highlights:

How Sam Khorramian has been able to get in a relationship with so many entrepreneurs, and add value to each other

How Sam figured out how to add value to the person in front of a seminar

Sam Khorramian talks about Greg Reade who runs one of the biggest events for entrepreneurs

Sam explained Closing Table, a room for the strongest professionals in real estate

The power of conversion multiples your revenue from what you are already doing

When you get in motion behind things, opportunities pour in

How Sam Khorramian started Big Block Realty

Good salesmanship solves every problem

The things Sam has done to make his brokerage stand out

Sam’s advice to inspire growth

Where agents can go to get the skill set to improve their communication skills for conversion

3 Key Points:

Sam’s brokerage has been in the top Inc 500 for three straight years, above the 40 mark.

If you give first, you will see more in return.

Ask people, ‘What are the most exciting things you have going on that I can support you with?”

Resources Mentioned:

Learn more about Hyperfast Academy

Linkedin: Sam Khorramian

Big Block Realty - bigblockrealty.com

Host Dan Lesniak offers a useful HyperFast discussion about how building a team-based business can benefit both your professional, and personal life, and strategies to keep your team members motivated.

Episode Highlights:

How team-building has afforded Dan the luxury of time flexibility

The major misunderstanding about team-building

What the goal of your investments should be

Being a great leader is being a great servant

Build a business that is bigger than yourself

3 Key Points:

It takes a team to scale and offer flexibility to your schedule.

You don’t stop doing work with a team. Your workload just shifts.

As a leader, love serving your team and make success easy for your top performers.

Resources Mentioned:

Learn more about Hyperfast Academy

Mike Cuevas, CEO of the Real Estate Marketing Dude, talks to your host Keri Shull about his personal journey towards becoming known as the Real Estate Marketing Dude. Mike also explains the importance of establishing your personal brand in real estate, and advice on ways to create authentic content that speaks directly to what makes you stand out.

Episode Highlights:

How Mike recognized the importance of personal brand, and applied it

How Mike’s business evolved after improving his personal brand

Keri and Mike share experiences of how they blurred the lines of business and personal relationships

Mike’s advice on establishing your personal brand, and applying it

Mike shares client stories regarding personal branding

Steps people struggling with personal branding should take

Base your marketing content theme around what you like to do

You are the only you, so embrace it

3 Key Points:

87% of real estate agents fail in the first five years and are gone.

People work with who they trust and who makes the most amount of noise.

When you create your brand, you consistently tell stories in line with your signature story that describes why you do what you do.

Resources Mentioned:

Learn more about Hyperfast Academy

realestatemarketingdude.com

Linkedin: Mike Cuevas

Host Dan Lesniak offers a valuable HyperFast discussion centering on the benefits of creative, off-the-cuff thinking for real estate agents to establish innovative ideas and approaches to expand their business.

Episode Highlights:

Why you should learn from other successful people in other industries

How flexibility plays a role in real estate

Dan discusses upcoming video ads and their importance to his business 

Keep creating content and adding value

3 Key Points:

Dan Lesniak doesn’t just study successful realtors and real estate coaches, but also the top people in industries unrelated to real estate.

Remaining flexible enables you to be open-minded and to think on your feet in the moment.

A.B.C: Always Be Creative.

Resources Mentioned:

Learn more about Hyperfast Academy

Grant Wise, Founder of Real Estate Marketing University, an online media training company, and Founder of Witly, a software company that focuses on marketing intelligence for real estate agents shares with your host, Dan Lesniak, how important it is for real estate agents to be utilizing Facebook advertising. Grant also offers information on the ways in which his business offerings can benefit real estate agents and the importance of localized lead generation.  

Episode Highlights:

Grant shares his business background

How Grant began teaching entrepreneurs to grow their business through Facebook ads

The business offerings Grant Wise provides

The main reasons people utilize Grant’s software

The ways Grant Wise’s services can save you time each week

Grant’s use of appointment setters

Creating leverage is crucial in the real estate business

Some of the biggest trends in social media marketing that Grant sees

How real estate agents can broaden their brand impact locally

How Dan Lesniak uses local advertising for lead generation

How the main lead generation systems work

How many ads agents should be making

The specific formula that Grant teaches

How appointment setting is handled for clients

The biggest mistakes that real estate agents make

3 Key Points:

Grant Wise’s three core offerings are training, software, and service.

Grant Wise’s software is often used for marketing automation, smart CRM, and sales tools.

Create content around the local community to offer value in your region.

Resources Mentioned:

Learn more about Hyperfast Academy

likegrantwise.com

RealEstateMarketingUniversity.education

modernagentmastery.com/apply

Witly.net

Dan Lesniak shares some useful wisdom that you can apply to add a sense of balance to your personal time and your career. Hear tips that Dan has personally used to build his business HyperFast.

Episode Highlights:

How you can overlap your activities for more productivity

How you can build a business that offers you time and money

How Dan and Keri have recently combined family time and business time

When you are presented with an exciting opportunity, jump in and go for it

Build a team for expansion

3 Key Points:

Be aware of how you spend your spare time.

Find ways to multitask more than one objective at a time.

Build a team that can support you and takes your business to the next level.

Resources Mentioned:

Learn more about Hyperfast Academy

Learn more about Inner Circle

Keri Shull speaks with Billy Gene, marketing expert and founder of Billy Gene is Marketing, about the power and impact of video ads. Are you still fearful of being on camera, or feel overwhelmed by what you assume is involved in executing real estate video content? Billy Gene simplifies the process of developing, creating, and sharing your video advertisements to help you grow HyperFast!  

Episode Highlights:

Why real estate agents should use video

How agents get over their fear of executing videos

What content should be included

Find props that people are not used to seeing in a video

Where people find music for their videos specific to the emotion they want

Which environments you should use for your videos

How you can make your audio sound more professional

Proper lighting really makes videos pop

How to get your video out to more people  

How you can empower yourself with advertising

Billy Gene’s advice to entrepreneurs to gain confidence

3 Key Points:

Billy Gene has over 400 million views on his ads.

Billy’s ads that are shot on his cell phone typically outperform the high production ones.

Ads can be as simple as stating a specific problem and addressing how you can solve it.

Resources Mentioned:

Learn more about Hyperfast Academy

BillyGeneisMarketing.com

Dan Lesniak speaks from events in Colorado, Florida, Nashville, and Dan’s event, The HyperLocal, HyperFast Bootcamp in the Washington DC, Maryland, and Virginia area. Dan covers the importance of networking and environment, and the powerful effect they can have on your future.

Episode Highlights:

Why you should get in the room with successful people

The importance of networking

Dan discusses his mastermind at the GoBundance event in Breckenridge, Colorado

What Dan means by, “always be creating”

What you should do to hold yourself accountable

3 Key Points:

Successful people aren’t any different from you, they are just doing things differently.

Lucrative habits can be mimicked.

Instead of ‘always be closing’, you should ‘always be creating'.

Resources Mentioned:

Learn more about Hyperfast Academy