In this episode of The Summer Edit, Jen draws a powerful line between influencer-style content and true CEO-level marketing. If you’re stuck chasing trends, relying on viral reels, or letting vanity metrics steer your strategy, Jen is here to bring you back to what actually builds a business that lasts.

This episode is a rally cry for entrepreneurs to stop posting for clout and start creating content that converts. With equal parts tough love and powerful clarity, Jen unpacks the mindset, structure, and strategy behind sophisticated marketing that reflects your brand and values without the burnout.

IN THIS EPISODE, YOU’LL LEARN:

• Why likes and views are not the measure of a successful business
• The biggest mindset shift Jen made after losing her social media following
• How CEOs create content for conversion, not clout
• What it really means to treat your marketing like a legacy
• The truth about going viral and why it rarely leads to more clients
• Why emotional reactions are killing your consistency
• How a marketing calendar actually unlocks your creativity
• The difference between trend-chasing and brand-building
• What 50 views can do when your message is clear and intentional

RESOURCES & LINKS:

• Funnel Mastery – Learn how to build a sales system that works with and without you
• The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

In this episode of The Summer Edit, Jen helps you uncover the invisible cracks in your customer journey that are costing you sales, energy, and momentum. If you're stuck in launch fatigue, getting ghosted in the DMs, or wondering why your audience isn't converting, you're not alone, and you're not broken. Your funnel is.

Jen walks you through the exact strategies she uses to nurture cold leads, clarify calls to action, and build a seamless sales journey that converts consistently. Whether you're selling high-ticket offers or underestimating the power of low-ticket ones, this episode will give you the clarity and direction you need to build a sustainable business.

IN THIS EPISODE, YOU’LL LEARN:

• What a funnel really is and why most entrepreneurs are building it backwards
• How to identify where visibility, engagement, or conversions are dropping off
• Why strong, specific calls to action are essential to guide your audience
• How to nurture cold leads instead of rushing the sale
• The importance of treating your free content like your best offer
• How to audit your emails, sales pages, and offers for performance
• Why low-ticket offers can create high-impact momentum
• What launch fatigue really means and how to solve it for good

RESOURCES & LINKS:

• Funnel Mastery – Learn how to build a sales system that works with and without you
• The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

In this potent episode of The Summer Edit, Jen Szpigiel takes you inside the anatomy of a high-converting offer suite, and why most entrepreneurs are doing it backwards. If you’ve been launching new offers every few weeks just to make ends meet, this is your wake-up call.

Jen reveals the structure that has allowed her to generate multi-5 and multi-6 figure months for over 200 consecutive months without burnout, constant reinvention, or live launch chaos. From building your signature offer to pricing with integrity and creating a true client journey, this episode is your blueprint for building a business you can rest in.

IN THIS EPISODE, YOU’LL LEARN:

• The three essential types of offers every business should have
• Why your signature offer is the most scalable and sustainable thing you can build
• What most people get wrong about “high ticket” pricing (and what strategic pricing really means)
• The secret to guiding clients through your brand journey from entry to elevation
• Why your messaging clarity (not your worth) is usually the reason your offer isn’t selling
• How to create outcome-based deliverables and an iconic buying experience that turns clients into superfans

RESOURCES & LINKS:

• Masterpiece – Create your signature offer: Only $88
• B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and results

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

This week on The Summer Edit, Jen Szpigiel reveals the four foundational V’s of branding, a framework she’s used over 25 years to build successful, standout brands across multiple industries. If you’ve ever wondered why your beautiful branding isn’t translating into real results, this episode uncovers the missing pieces.

More than just pretty visuals, a powerful brand is built on vibe, voice, visibility, and visuals and when those align, your business becomes magnetic. Jen breaks down each of these and shows you how to audit and align your brand this week for tangible growth.

IN THIS EPISODE, YOU’LL LEARN:

• Why beautiful branding isn’t enough if there’s no substance behind it
• The true meaning of vibe and how your energy, tone, and leadership style shape your brand’s presence
• How to master your voice and messaging so people actually feel and follow you
• The importance of visibility across multiple platforms, not just Instagram
• What to do if your visuals and messaging feel disconnected
• Why branding and marketing must come before sales, not after

Learn more about Articulate

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

Welcome to The Summer Edit, a fresh, bite-sized solo series designed to spark momentum in your business this season. In this kickoff episode, Jen Szpigiel brings the heat with a potent download on a question so many women are quietly asking: “Why isn’t this working?”

She pulls back the curtain on the hidden reasons your business may feel stalled, despite all the effort you’re pouring in. If you’ve been grinding with little to show for it, this episode will meet you where you are, with compassion, clarity, and a plan.

IN THIS EPISODE, YOU’LL LEARN:

• The real reason output ≠ results and why you must shift from activity to outcome
• How vague offers and reactive marketing could be keeping you stuck
• Why more effort doesn’t mean more results, and what to focus on instead
• The energetic and strategic power of building a business you can rest in
• The secret behind a client’s 6-figure quarter, without a live launch
• Three things you can implement today to move the needle

ACTION STEPS:

1. Shift from output to outcome
   • Reflect on whether your activity is tied to intentional strategy or if you’re just doing more to feel more.
2. Clarify your offer suite
   • Eliminate vague or redundant offers and identify your bullseye: your signature, transformational offer.
3. Lead instead of react
   • Map your messaging, marketing, and offers from a place of clarity and rhythm not last-minute survival.

RESOURCES & LINKS:

• Masterpiece – Create your signature offer: Only $88
• Funnel Mastery – Build your sales ecosystem from scratch: Join now
• B Lounge – Jen’s iconic container for entrepreneurs ready to lead with clarity and results

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

Jen welcomes back fan-favorite and personal fractional CFO, Christine from Good Measure Finance, for a refreshingly honest, deeply empowering conversation about real financial leadership as an entrepreneur. Together, they demystify cash flow, debt, scaling, and why knowing your numbers is the most loving thing you can do for your business and your nervous system.

Whether you’re scaling past six figures or still avoiding your bank balance, this episode will meet you with grace and equip you with the insight you need to take powerful, grounded steps forward.

IN THIS CONVERSATION, YOU’LL HEAR:

• Why profit doesn’t equal cash (and what actually does)
• How to make strategic investments without overspending on projected income
• Christine’s honest take on debt, scaling, and spending in uncertain economies
• What it really means to be an empowered, wealthy woman in business
• The three biggest financial mistakes entrepreneurs are making right now
• Why pairing energetics + financial literacy is the new leadership

Connect with Christine:

• Follow Christine on Instagram: @goodmeasurefinance

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

In this solo episode, Jen opens her heart and wisdom to share a deeply impactful conversation originally recorded for her private B Lounge community but felt too important not to share with the world.

Drawing from 19 years of business and leadership, Jen walks you through what self-sabotage really is, why it shows up, and how to lead yourself through it with grace, integrity, and discipline. This episode is for every visionary woman who desires a life and business that takes her breath away and is ready to hold herself through the inevitable hard parts too.

Inside This Episode:

• Why self-sabotage isn’t something to get rid of but something to understand and move through
• How to identify your own sabotage patterns and what they’re really protecting
• The power of honoring your emotions without abandoning your commitments
• Jen’s personal 24-hour rule (and how it’s created 200 consecutive months of success)
• A reframe on grit, hustle, and why discomfort is not a red flag—it’s part of becoming iconic
• The single piece of advice that will change the way you lead your business forever

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

In this deeply honest and inspiring episode, Jen is joined by the award-winning PR maven and multi-business mama, Cris Gordon, to have the conversation so many women are craving…what does it really look like to grow a thriving business and a thriving family at the same time?

Both moms of four, Jen and Cris peel back the curtain on the myth of balance, what it means to build wealth and legacy as mothers, and how motherhood can become the ultimate superpower and not a barrier to ambition. Cris also shares the powerful inspiration behind her first children’s book, Adventures of Mommy Marvelous, and how it opens up meaningful conversations between working moms and their kids.

On Today’s Show:

• Why work-life balance is a myth and what to aim for instead
• The guilt, identity shifts, and trade-offs that come with motherhood and ambition
• How to stop hiding your work from your kids and invite them into the mission
• Navigating micro-judgments and redefining what it means to be a “supermom”
• Building wealth, raising good humans, and creating impact without apology
• The inspiration behind Adventures of Mommy Marvelous and why every mom should have this book
  
  

Connect with Cris:

• Follow Cris on Instagram: @crisgordonpr
• Learn more about The Hive by CB and CB Communications:www.cbeecommunications.com

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

In this episode, Jen shares the potent teachings from her recent Soul Circle gathering, offering a reality check for anyone spiraling in self-doubt, burnout, or emotional overwhelm. With nearly two decades of entrepreneurial experience, Jen uncovers the four core cracks in belief that sabotage our success and gives you tangible tools to identify and mend them. If you’ve been craving momentum but stuck in your feelings, this is the medicine.

This isn’t about bypassing emotion, it’s about learning how to move through it with grace, discipline, and power. If you’re ready to stop waiting to believe in yourself and start showing up like the CEO you are, this one is required listening.

On Today’s Episode:

• The four cracks in belief that derail momentum — and how to spot them
• The difference between feeling your emotions and letting them rule your life
• A deeply personal story of betrayal and how she reclaimed her power
• The vital role of discernment, especially for women in business
• Why your brand, community, and inner dialogue must align for growth

Join the Soul Circle Experience

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co

This episode is a soulful journey into what it really means to design a life that reflects your deepest truth. Jen welcomes transformational life design coach Ameera Virani to the podcast, a woman who embodies grace, courage, and radical alignment. Ameera shares her powerful personal story of love, loss, entrepreneurship, and rebirth, and invites you into the empowering practice of pausing, listening to your soul, and taking brave action before you feel “ready.”

Whether you’re navigating a pivot, feeling the pull of something more, or wondering if it’s too late to start again, this conversation is your permission slip to come home to yourself and follow what feels true.

On Today’s Episode:

• How Ameera’s journey through grief and burnout became the soil for transformation
• What “life design” really means—and how to start now
• The power of reflection, pause, and intuitive leadership
• Why it’s never too late to choose a new direction
• The importance of building yourself while building your business
• How to align your calendar and decisions with your truest desires
• Ameera’s bold decision to choose mentorship that felt right and what happened next

Connect with Ameera:

• Website: www.ameeravirani.com
• Instagram: @ameera.virani

Connect with Jen:

• Read Magazine here: www.instagram.com/iconicmagazine__
• Business Mentorship here: www.instagram.com/becomingiconic
• Watch here: www.youtube.com/@theiconicmagazine
• All resources: www.becomingiconic.co