Ecommerce Braintrust

The Ideal CPG Organization Structure: Julie Liu From Clif Bar


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In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon. 

Tune in to find out what she has to say about omnichannel, Instacart, org structure, and more!

MENTIONED IN THIS EPISODE

Connect with Kiri Masters

Connect with Julie Liu

Learn more about Bobsled Marketing

Find out more about Clif Bar

Bobsled Marketing's blog on Instacart

...more
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