In this episode of MSL Talk, Tom Caravela is joined by Jason Howard to explore the transformative role of omnichannel strategies in medical affairs. They cover how personalized engagement is reshaping interactions and the current adoption of these strategies across the industry. The conversation highlights the importance of digital and social channels, discussing how they integrate throughout the product lifecycle and their unique roles in various therapeutic areas. Jason emphasizes the significance of social monitoring for competitive intelligence and the networking potential for healthcare professionals on social media. The episode concludes with insights into the future of omnichannel strategies and the concept of next best action.

(0:00) Intro and guest introduction: Jason Howard

(1:06) Discussion on omnichannel impact and journey in medical affairs

(2:02) Overview of omnichannel in medical affairs

(3:28) Personalized engagement in omnichannel

(5:32) Current state and adoption of omnichannel in medical affairs

(7:19) Who should adopt omnichannel strategies

(10:27) Importance of digital and social channels in omnichannel

(12:51) Omnichannel strategies across the product lifecycle

(14:41) Social media's role in omnichannel

(19:12) Therapeutic areas and social media preferences

(21:40) Social monitoring and listening in omnichannel

(24:00) Budgeting for social monitoring tools

(25:29) Social monitoring for competitive intelligence

(26:15) HCPs and social media networking

(27:13) Peer review and scientific discussions on social platforms

(27:47) Future of omnichannel strategies and next best action

(29:34) Closing remarks and appreciation