
Sign up to save your podcasts
Or


In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the Martech stack is influencing the UiPath brand.
Their discussion covers:
How UiPath Marketing enables the automation leader to deliver AI for the real-world enterprise
An in depth exploration of the MarTech stack at UiPath and how it positively impacts pipeline and revenue
A peek into some of the the practical applications of data and AI in marketing at UiPath
A great “Fail to Fab” story where Evanna and team (at a previous company) converted a challenged product launch into a big company and customer win
By Patrick Moorhead and Daniel Newman3.9
1111 ratings
In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the Martech stack is influencing the UiPath brand.
Their discussion covers:
How UiPath Marketing enables the automation leader to deliver AI for the real-world enterprise
An in depth exploration of the MarTech stack at UiPath and how it positively impacts pipeline and revenue
A peek into some of the the practical applications of data and AI in marketing at UiPath
A great “Fail to Fab” story where Evanna and team (at a previous company) converted a challenged product launch into a big company and customer win

1,285 Listeners

533 Listeners

1,639 Listeners

1,090 Listeners

2,348 Listeners

334 Listeners

9,938 Listeners

517 Listeners

494 Listeners

158 Listeners

553 Listeners

62 Listeners

611 Listeners

96 Listeners

121 Listeners