In this episode of the Six Five Podcast - Marketing: Art & Science CMO advisor and host Lisa Martin talks with the EMEA CMO of UiPath, Evanna Kearins. Tune in to hear Evanna share how she leveraged her journalism background to excel in B2B marketing, what the blend of artistry and science in UiPath marketing looks like and delivers, and how the Martech stack is influencing the UiPath brand.

Their discussion covers:

• How UiPath Marketing enables the automation leader to deliver AI for the real-world enterprise

• An in depth exploration of the MarTech stack at UiPath and how it positively impacts pipeline and revenue

• A peek into some of the the practical applications of data and AI in marketing at UiPath

• A great “Fail to Fab” story where Evanna and team (at a previous company) converted a challenged product launch into a big company and customer win