In this ASOTU CON Session recorded live at ASOTU CON 2025, Zac Kinch sits down with Greg Uland, VP of Marketing at Reynolds and Reynolds, to unpack the real-world impact of goal setting inside dealership operations and corporate teams. Greg brings clarity to how effective goal setting aligns every team member—from senior leadership to frontline staff—toward a common mission. Through dealership-specific examples and lessons from Reynolds and Reynolds’ own practices, Greg breaks down the importance of actionable, layered goals that support culture, efficiency, and accountability.

The conversation tackles how to avoid the common trap of setting goals in isolation, instead emphasizing dialogue, ownership, and consistent visibility. From technician productivity to sales team motivation, Greg shares how meaningful conversations and smart use of technology can transform targets into tangible outcomes. Whether you’re a dealer principal, manager, or vendor partner, this episode delivers practical strategies to set—and stick to—goals that drive results.

Timestamped Takeaways

• 0:00 Intro
• 0:35 Greg reflects on ASOTU CON’s growth and energy
• 1:05 Goal setting points teams toward meaningful action
• 1:48 How to break down and cascade dealership goals
• 3:19 Communicating goals up and down the organization
• 4:02 Coaching salespeople by analyzing actions vs. results
• 5:31 Helping technicians prioritize tasks and boost efficiency
• 7:53 Keep goals front and center with metrics and reminders

Learn more about Reynolds and Reynolds at https://www.reyrey.com/

Learn more about SpaceAuto at https://space.auto/