00:00:00 Intro

00:01:32 Sponsored by SE Ranking

00:03:11 Live podcast on 2nd October 2024

00:05:10 Welcome Ashley Liddell

00:06:07 The crossover of social media and search

00:09:01 How the relationship between SEO and social media has changed in the last year

00:12:34 The democratisation of content creation

00:14:55 People want authenticity in content

00:17:10 Google Perspectives replaced by Google Forums

00:21:30 How search behaviour has changed for Gen Z

00:23:55 Create content

00:27:03 The growth of long-form and short-form content

00:31:45 How Tiktok leads the short-form video industry

00:33:11 How old marketing tactics become relevant again on new platforms

00:33:50 Tiktok Shop tips

00:34:40 The customer journey for Tiktok content

00:36:08 Is Tiktok shop the future of ecommerce?

00:38:02 Selling products on Tiktok Live is the QVC of 2024

00:41:12 Brands need to embrace long-term commitment to authentic content

00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

00:46:35 Will big brands help to “legitimatise” Tiktok shop?

00:51:03 The two way relationship between organic search and social media

00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

00:55:24 Improving user experience by stealing ideas from social media

00:56:42 Search everywhere strategies

01:02:10 How social media can help with link building

01:06:43 Get your digital teams to work together or get left behind

01:08:30 Where to follow Ashley Lidell and Deviation

01:09:43 Thanks and outro