Topics this week:

• An effective, but maybe sleazy tactic for cold emails.
• LegUp Benefits got its second paying customer.
• Rick is done with SEO for now, and wrote 35 new pieces of content in April (holy shit!)
• Rick is focusing on LegUp Benefits for the next six weeks.
• Less Annoying CRM has finally closed a big enterprise deal they've been working on.
• Tyler is about to start trying to hire a developer.
• Less Annoying CRM's office setup is changing, and we discuss the importance of communicating changes carefully.
• We discuss how to write content when you hit a wall.
• Rick is dealing with unavoidable churn.
• We talk for way too long about Basecamp's recent drama. We reach no conclusions. You can have a full refund for the amount you paid for this podcast if you're disappointed by that.