Dr. Luis Rojas joins us for a discussion on inclusive eye care. Dr. Rojas, who runs practices in both Dallas and San Antonio, Texas, brings a wealth of experience and insight into how we can ensure our eye care services are accessible and welcoming to all.

Partnering with Johnson & Johnson MedTech, Dr. Rojas speaks highly of their commitment to inclusivity and diversity. The company’s initiatives, such as the Prioritize Your Eyes Campaign and the Ability Lens program, align perfectly with his practice’s goals. These programs connect ocular health to overall health and provide free eye exams for needy children. The impact of these initiatives is profound, especially in underserved communities. For example, the Sight for Kids program has served over 48 million children globally, significantly improving access to eye care and early intervention.

In Partnership with Johnson & Johnson MedTech

Dr. Luis Rojas began his journey in optometry after graduating in 2015. His career has seen him practice in various locations across Texas, from Dallas to San Antonio, and now in his new office in Bernie, Texas. This diversity in practice settings has given Dr. Rojas a unique perspective on the varying needs of different patient populations. He serves a predominantly blue-collar community in Dallas, while his Bernie office caters to a younger, family-oriented demographic.

A significant portion of Dr. Rojas’ patient base is Hispanic, and his bilingual abilities play a crucial role in bridging the gap between cultural and language barriers. This ability to communicate effectively has helped him build trust and loyalty among his patients, often leading to multi-generational families seeking his care.

Dr. Rojas emphasizes the importance of tailoring services to meet the specific needs of different communities. For example, his Dallas office, which has a higher proportion of older patients, focuses more on geriatric eye care. In contrast, his Bernie office sees a younger population, necessitating a focus on pediatric care and myopia management.

Technology plays a pivotal role in enhancing the inclusivity of eye care. Dr. Rojas highlights the comprehensive portfolio Johnson & Johnson MedTech offers, which includes a range of contact lenses designed to meet various needs. He mentions the ACUVUE® for ASTIGMATISM, a game-changer for many of his patients due to its comfort and advanced technology with Blink Stabilized® Design.

For patients with high astigmatism, which is common among Hispanics, having access to lenses that can correct this condition is essential. The technology embedded in these lenses improves vision and provides UV protection, which is crucial for people working outdoors, especially in sunny Texas.

In addition to UV protection, the Blink Stabilized® Design in ACUVUE® for ASTIGMATISM contact lenses ensures quick eye stabilization without relying on prism ballast, weight, or gravity. This technology features an infinity edge, making it easy to blink over, which is crucial given that people blink 12,000 to 14,000 times a day. This leads to significant end-of-day comfort, as patients experience clearer vision and reduced glare and halos, which are especially beneficial for those with high astigmatism. The positive impact of this technology is immediately noticeable, providing a “WOWING” effect for patients.

Providing inclusive care comes with its own set of challenges. One major issue is the fear and reluctance among some patients, particularly within the Hispanic community, to seek medical help due to financial constraints or fear of discovering health problems. Dr. Rojas stresses the importance of creating a welcoming environment and ensuring all patients feel comfortable and understood.

Hiring bilingual staff is a critical step in this direction. When patients are greeted and assisted by someone who speaks their language, it significantly reduces anxiety and fosters a sense of belonging.

To provide the best care, Dr. Rojas believes in the importance of continuous education. He advises young optometrists to stay curious and keep learning. Whether they read up on new conditions they encounter or attend diverse CE courses, staying updated ensures they can confidently handle a wide range of cases.

Dr. Rojas also highlights the significance of inclusivity in education and practice. He mentors Hispanic students, helping them navigate their path into optometry and supporting them throughout their education and early career stages. This mentorship not only aids in diversifying the field but also ensures that future optometrists are well-equipped to provide inclusive care.

Inclusive eye care is not just about providing medical services; it’s about understanding and meeting the unique needs of diverse patient populations. Dr. Luis Rojas’ approach to inclusive care, supported by advanced technology and a commitment to continuous education, is an exemplary model for optometrists everywhere. By creating a welcoming environment, hiring bilingual staff, and partnering with organizations like Johnson & Johnson MedTech, we can ensure everyone can access the eye care they need.