On today's episode of the GVAE, I'm sharing a conversation I had back in 2017 with Jon Taffer, creator, executive producer, and star of Bar Rescue and hospitality and general business consultant. We discuss the powerful motivators of fear and pride, why businesses fail, and the importance of storytelling in business. Jon shares his unique insights into marketing strategies and the role of emotional intelligence in success. We also talk about our personal interests and how they've shaped our careers. This episode is full of incredible advice for entrepreneurs of all categories, but especially if you're in the restaurant business. Enjoy!

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