We welcome two guests in today’s episode: Crystal Dwyer Hansen and Mark Victor Hansen. After crushing it in real estate, Crystal became a wellness coach and a clinical hypnotherapist. Mark is a mentor of Don’s and co-author of Chicken Soup for the Soul, a series which has sold over five hundred million copies worldwide. A husband and wife team, they have co-written a new book titled Ask!: The Bridge from Your Dreams to Your Destiny.

Crystal and Mark take us through how they came to write their new book. Crystal explains the two types of people that she sees in the world and what separates them, conveying why the couple knew they had to write this book. Afterwards, Mark shares a story to provide advice for chiropractors who are worrying during the pandemic.

The couple encourages everybody to make a plan for when we can start working again. How can you build a better connection with your patients? That is such an important thing to think about so that you can serve your patients in the best way possible.

Key Takeaways:

• How Crystal and Mark met each other. [2:42]

In this episode, Dr. Don is pleased to welcome one of his biggest mentors to the podcast. It’s Dr. John Demartini, who is thanked immediately for everything he has taught Dr. Don. This includes some advice that is especially relevant now during the COVID-19 pandemic. Dr. Demartini explains the story of how a backpacking trip in South America allowed him to realize his desire to become a human behavior specialist.

We hear about the division between certain segments of practitioners and Dr. Demartini’s opinion on this. He says that chiropractors who do not use objectivity will not be able to govern a patient; instead, they’ll be subjectively letting the patient run them. Dr. Demartini then shares some wisdom on how chiropractors can deal with the stress that this pandemic may bring into their lives. Even COVID-19 is a situation that can be greatly eased with your own objectivity towards it.

For those who wish they had prepared better for COVID-19, Dr. Demartini tells us things we can start doing today to be better prepared for the next emergency. He proceeds to describe The Breakthrough Experience, which is an educational program that Dr. Demartini has hosted over one thousand times.

Key Takeaways:

• Dr. Demartini’s journey into chiropractic. [2:50]

Connect with Dr. John Demartini:

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Dr. Don is joined for a second time by Mike Michalowicz, entrepreneurial expert and author of multiple financial guidebooks. Mike and Dr. Don spoke in a previous episode, Increase the Vitality of a Chiropractic Business with Mike Michalowicz, on giving chiropractors the tools to eradicate debt and to increase profitability. Today, Mike is discussing the business hierarchy of needs and sharing information from his new book, Fix This Next: Make the Vital Change That Will Level Up Your Business. 

Mike and Dr. Don also discuss current events, specifically issues that are arising from forced closures due to COVID-19 and what business owners can do to make the most of this. Don’t sit at home and wait for this to pass. Mike recommends, among other ideas, creating online training videos for clients and staff or preparing for a surge of clients looking to make up training when businesses reopen.

Mike’s new book is available on April 28th online on Amazon and Barnes and Noble. If you’re looking to get a head start, check out his website at fixthisnext.com for evaluation software to evaluate your business before the book release. 

Key Takeaways:

• Mike’s take on the biggest challenge for entrepreneurs. [2:10] 

Connect with Mike:

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In cognitive sciences, stress is implicated in 90% of all chronic illnesses yet many doctors aren’t willing to make that diagnosis. Hypertension, cardiovascular disease, and mental illness top the charts worldwide for debilitating physiological issues with little being done to get to the root cause. The healthcare system is failing people leaving chiropractic care to lead the way in removing subluxations to get the body back into working order. To discuss pertinent research on the topic of complete care, Dr. Don welcomes returning guest and long-time mentor Dr. Michael Hall to the podcast. Dr. Hall is an expert who facilitates seminars in improving function and increasing brain health. He describes various research papers that focus on the connection between subluxation and brain function, lung capacity, chronic forward head posture caused by electronics, and more. This fascinating conversation offers chiropractors the opportunity to refocus their message beyond adjustments and toward treating the whole human. 

To register for our Gold Coast Shift Unplugged event in Australia, please go to https://www.trueconceptsseminars.com/gold-coast/

• How just getting out of a chair and walking can increase your health. [2:02]

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Dr. Don MacDonald

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Most chiropractors know what they need to do to grow their practice but hesitate when asked why they don’t take the needed steps to do it. The number one reason chiropractors don’t grow is that they are afraid of objections and rejection. 

If you spend energy pushing towards goals that you are unsure of, it can burn you out and you may stop setting goals altogether. But it's a vicious cycle you can mentally and emotionally overcome. In this episode, Brandi and Dr. Don discuss the common barriers and deficits many chiropractors gave voice to at the recent Shift Unplugged event. 

Brandi shares ways to desensitize fear, resources for self-guided learning opportunities, and information on how you can be part of future Shift Unplugged events and masterminds. 

To register for our Gold Coast Shift Unplugged event in Australia, please go to: https://www.trueconceptsseminars.com/gold-coast/

• Brandi recaps the benefits of having 600+ years of chiropractic experience from the Phoenix Shift Unplugged event. [1:15]

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Shifter and guest speaker at Vitality Shift events, Dr. Ben Purcell joins Dr. Don to discuss the biggest transformations he experienced after joining the Vitality Shift program and switching to the life model.

His practice in Bathurst, Australia has doubled its growth over the past two years, and he is a vital part of our mentorship program. He describes the challenges he faced as he tried to create new habits that better align himself, and his practice, into exactly what he wants. Dr. Ben has evolved his practice into an enduring center of wellness. 

After listening to this episode, you will understand why it is important to be open to changes and know your premise, how the life model benefits the lives of practice members in a way pain-based care cannot, and how taking full responsibility for yourself and your actions can transform your practice.  

To register for our live event in Australia, please go to: https://www.trueconceptsseminars.com/gold-coast/

• Dr. Purcell describes how he overcame challenges in his practice by taking full responsibility for his actions. [4:54]

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Dr. Don digs deep into the archives to find this important podcast previously published as What Does Money Have To Do With It?. This 50th episode in the Breaking the Underdog Curse series is co-hosted by Brandi MacDonald. It is imperative to revisit the necessary topic of money and finances several times throughout the year because once you get your money in order it makes everything in your practice easier. If you are stressed about your finances it can be difficult to give ideal recommendations. And, if you get your money under control, objections become less of an issue.

After listening to this episode, you will hear how two very different upbringings impact a person’s financial future and how to change your mindset around the value of money.

• Examples of the many ways money controls our lives. [9:09]

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Dr. Don heads south and drops into New Zealand to speak with Dr. David Comely of Total Health Chiropractic in Wellington. Dr. Comely has been in practice for 13 years, has two practices with 7 chiropractors and is part of the Vitality Shift program. When he adds new associates — mostly new graduates — into his practice he prepares them for the mental, physical, and emotional stressors they may experience by working with them on their headspace. He wants to make sure they are clear on their why, their values, and their technique. 

After listening to this episode, you will have a solid strategy for adding associates to your practice, what type of training to use with new associates, what to consider when contemplating adding new locations, and tips on how to avoid burnout associated with growing a practice. 

• David shares his experiences with chiropractic throughout his life and why he embraced chiropractic as a career. [2:39]

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Most chiropractors don’t enter the profession with the idea of getting into ‘behind the practice’ politics. But, making your voice heard and supporting an organization who will support you can bring about positive changes for chiropractors everywhere. In this episode, Dr. Don speaks with Dr. Chad Mykietiuk, the president of the Canadian National Alliance for Chiropractic, or CNAC. CNAC is an association that focuses on getting chiropractors together, promoting all forms of chiropractic, and to make members voices heard by gathering feedback. Dr. Mykietiuk shares the goals of the association and how it intends to move chiropractic forward in all the provinces of Canada. 

After listening to this episode, you will have a better understanding of why chiropractors need to get involved in politics, the difference between a regulatory board and an association, and the benefits of having an association in your area. 

• Why chiropractors should get involved in professional politics. [3:35]

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Dr. Don MacDonald

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