Interview with Mark Lambertz, Managing Director at iO GmbH & Co. KG.

 

Questions in this interview:

0:38  There is no consistent definition for innovation. Every industry and every department perceive it differently. How do you define innovation as an expert in organizational development?   1:53  What are the major pitfalls for companies in terms of organization?   4:26  How can the right organizational structure support and accelerate innovation and digital transformation within a company?   6:46  In one of your blog posts you talk about the "Dynamic Equilibrium of Constant Communications". What do you mean by that? What implications does it have for companies?   10:06  What are your goals regarding innovation for the next 12 months?

Interview with Andreas Klug, CMO at ITyX Solutions AG

Questions in this interview:

1:04 One out of five companies (21 percent) in the digital economy indicated that Artificial Intelligence (AI) is an important topic in 2017. A year ago, it was only one out of ten (9 percent). AI is one of the most hyped topics in the last 10 years. But the reactions are different. How do you see the opportunities for AI in the future - and where are the limits?

4:22 You are also a member of the AI group at Bitkom and you worked on several publications about this topic. What are the goals of this organization?

6:31 Where are the most valid case scenarios for the future? How will AI change the way we communicate with others / customers?

11:19 What is your goal regarding AI or the next 12 months?

Interview with Martin Neff, Chief Architect, Audi Systems Engineering, AUDI AG

Questions in this interview:

1:21 – Digitization, in general, is perceived by industries and different departments, however, the reactions are different. What does digitization mean to Audi?

3:24 – You are working on Systems Engineering at Audi. What is Systems Engineering all about and why is it so important for the future of Audi?

6:50 – We are here at the pilot week of the Audi Systems Engineering Solution Lab. What are the goals of this solution lab?

9:11 – You set everything in place for the solution lab during the last year. What have been the main challenges? How did you overcome these barriers?

11:58 – What is your advice to other companies that are planning to build a lab environment?

14:35 – What is your vision for the future of mobility?

Interview with Sabine Scheunert, VP Digital & IT Sales/Marketing, Mercedes-Benz Cars

Questions in this interview:

0:52 – Digitization is a trend that is perceived by all industries and departments, however, the reactions are different. What does digitization mean to Mercedes-Benz Cars?

2:31 – Mercedes-Benz Cars is on the way of transforming itself into a digital mobility provider. To what degree does this include disrupting your existing business models?

6:21 – In previous occasions you have often talked about customer centricity. Do you consider customer centricity as key approach to develop new business models?

8:52 – In the automotive industry, the integration of innovative ideas and concepts from digital innovation labs into series production is considered as the major challenge. What are your success factors for this transfer?

13:26 – What is your goal regarding digitization for the next 12 months?

 

Interview with Dr. Maher Chebbo, Chief Commercial Officer, General Electric Power Digital Solutions

Questions in this interview:

1:56 – Digitization is a trend that is perceived by all industries and departments, however, the reactions are different. What does digitization mean to GE?

4:45 – GE is one of the largest and most prestigious companies in the world. What do you consider as the key factors to stay a global leader?

7:59 – The energy sector is strongly shaped by governmental regulations. In this regard, what are the key challenges for GE’s digitization activities? What other barriers exist?

13:21 – Digital transformation requires a shift in competencies and culture at many companies. How do you address this challenge? What are your success factors?

17:06 – What is your goal regarding digitization for the next 12 months?

 

Interview with Jean-Marc Frangos, Managing Director, Products & Services Research and Open Innovation, British Telecom

Questions in this interview:

1:50 – There is no consistent definition for innovation. Every industry and every department perceive it differently. How do you define innovation at the Innovation Outpost of British Telecom in Silicon Valley?

5:15 – You work with your team in Silicon Valley in order to identify startups and technologies for BT. How do you choose the searching fields in which you are looking for new solutions?

7:38 – After the identification of a new and relevant technology or startup, how do you proceed?

11:02 – What are the main barriers of transferring these/new solutions into BT’s operational business?

13:35 – You already worked with this process for many years. What are your main success factors? What is your advice to companies that are currently starting programs like yours?

 

Interview with Daniel Burrus, Founder and CEO, Burrus Research

Questions in this interview:

1:38 – There is no consistent definition of innovation. Every industry and every department perceive it differently. How would you define innovation from your perspective?

3:57 – Many companies have difficulties with pursuing innovation and driving innovation forward. In your opinion, what are the biggest barriers to innovation in small and big companies?

10:41 – You mentioned hard and soft trends. What trends will influence innovation management in the next 5 years?

15:41 – There is no innovation today without a digital component and vice versa. What do you think about that statement?

17:29 – What is your personal goal regarding innovation for the next 12 months? What do you want to achieve in this field?