How do you scale a product to 70M+ users without spending a dime on marketing?

Deepak Joy Cheenath (Co-founder of Quizizz) reveals:

✅ The moment Quizizz found its viral growth loop

✅ How teacher-driven adoption fueled massive organic scale

✅ The mistakes they made along the way—and what they learned

✅ Why they held off on monetisation for years (and why it paid off)

Timestamps:

00:00 – Introduction

02:15 – The early days of Quizizz & WizenWorld

05:40 – The teacher-driven insight that changed everything

09:10 – Scaling to 70M+ users with zero marketing

12:30 – Why Quizizz delayed monetisation 

20:20 – The lean team behind a global product

28:30 – Key challenges & lessons from scaling

36:50 – Competing with larger EdTech players

45:15 – The power of community & word-of-mouth growth

49:30 – Key insights & takeaways for founders

Prime  Venture Partners backed Quizizz early, helping them scale from a startup to a global EdTech leader.

🎙 Key Takeaways from This Episode:

📌 Growth isn’t always about paid marketing—sometimes, organic adoption wins.

📌 The right users can be your biggest growth engine.

📌 Delaying monetisation can lead to long-term success.

📌 Simplicity scales—more features don’t always mean better engagement.

💡 What’s the biggest lesson from Quizizz’s journey that applies to your business? Drop your thoughts in the comments! 👇

🎙 This episode is packed with insights for founders, product leaders, and anyone scaling a startup. Don’t miss it—watch or listen now! 🚀👇

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