Today’s episode is about something you might have noticed just by looking around you. Especially if you’re old enough.

The economy has been shifting away from the material and towards the intangible -- things like data, design, personality, research, ways of expressing ourselves. The importance of these things has grown, reflected in the investments that businesses have made. More money now goes to branding, and research and development, training, and software, and the tech we love to use for pleasure and for work. 

Today’s episode is all about the profound and subtle consequences of this shift. And it’s about why the economy and society have lagged behind it.

Joining Cardiff to explain it all is Stian Westlake. Stian and his co-author Jonathan Haskel wrote a book a few years ago called “Capitalism without Capital”, that chronicled the trend towards the intangible economy. And they have a new book out now called “Restarting the Future”, which explains how people and businesses and policymakers can finally catch up to the trend -- and harness it to make the world better.

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