I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were.

They couldn't answer.

This made me nervous.

It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies.

Marketing agencies can cover a lot of ground, but what can't they do?

That's what I talk about in this episode.

If you're looking to work with an agency and what I share in this episode resonates with you, we'd love to hear from you.

Email [email protected] or Tweet us @SiteVisibility.

Or do something to us on Threads. Someone's got to.

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In this episode we're joined by local search expert Claire Carlile. Claire joins us to discuss how to level up your Google Business Profile.

In the episode we discuss:

• How to track Google Business Profile performance
• What's happening with Google Posts?
• Effective ways to secure Google reviews

Referenced on this episode:

• https://supermetrics.com/
• https://www.jepto.com/gbp-free
• https://www.clairecarlilemarketing.com/utm-tagging-guide
• https://www.brightlocal.com/learn/google-business-profile/optimization/google-posts/
• https://www.folly-farm.co.uk/
• https://www.canva.com/
• https://academy.brightlocal.com/

CONNECT w/ Claire/BrightLocal

• https://www.clairecarlilemarketing.com/
• https://twitter.com/clairecarlile
• https://www.brightlocal.com/

CONNECT w/ Scott:

• https://www.linkedin.com/in/scottcolenutt/

CONNECT w/ SiteVisibility:

• https://www.sitevisibility.co.uk/
• https://twitter.com/sitevisibility
• [email protected]

For feedback, guest pitches or sponsorship inquiries, please email [email protected]

Hosted on Acast. See acast.com/privacy for more information.

We recently faced an issue where users were telling us that they'd left Google reviews for our business, but the reviews weren't appearing in search results. During the process of trying to resolve the issue, we uncovered a surprising number of reasons that can prevent Google reviews from showing in search results. In this episode, we share these reasons and several solutions that can help you ensure that all your Google reviews appear in Google.

*A Request*

If you're reading this and our podcast is in your rotation, can you spare a minute to leave us a review? Reviews on Apple Podcasts or Podchaser are most welcome, but we're really not that fussy; we appreciate any reviews you're able to leave on your podcast platform of choice.

Referenced in this episode:

• Google Business Profile: https://www.google.com/intl/en_uk/business/
• Google Business Profile customer support email: googlebusinessprofile-support[at]google.com 

Connect w/ Scott:

• https://uk.linkedin.com/in/scottcolenutt

Connect w/ SiteVisibility:

• https://www.sitevisibility.co.uk/
• [email protected]
• https://www.youtube.com/@SiteVisibility/

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of the Internet Marketing Podcast, Scott discusses what he learnt from attending the Podcast Show 2023 event.

You’ll learn:

• Why podcasts should be utilising and investing in video
• How YouTube has changed people’s TV habits
• Why audio podcasts will always have their place
• How the barrier to entry with podcasting has reduced significantly in recent years
• Some of the latest innovations in podcast advertising
• Why you might want to consider podcast trailers

MENTIONED ON THE SHOW:

• Ian Forrester - https://uk.linkedin.com/in/cubicgarden
• Andrew Gold - https://uk.linkedin.com/in/andrewgold07
• Arielle Nissenblatt - https://www.linkedin.com/in/arielle-nissenblatt-90348356/
• Will Njobvu - https://www.linkedin.com/in/william-njobvu/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

On today’s episode of the Internet Marketing Podcast, Scott speaks to Steve Wild, Head of Sales for Sky AdSmart, to discuss what’s new in TV advertising.

On the show you’ll learn:

·      What Addressable TV is

·      The requirements for businesses to use AdSmart

·      Why a really good understanding of your target audience is needed to be successful with TV ads and some of the targeting options available

·      Why it’s important to test and learn with your ads and budget

·      Some of the reasons businesses have avoided TV ads in the past and why it’s more affordable and accessible than ever

·      Some of the common myths about modern TV advertising and why they aren’t true

·      Which sectors are most successful when it comes to modern TV ads

·      What Steve is really excited about when it comes to the future of TV advertising

CONNECT WITH STEVE/SKY ADSMART

·      https://www.adsmartfromsky.co.uk/

·      https://www.linkedin.com/in/steve-wild-90a58014/

·      [email protected]

·      https://www.adsmartfromsky.co.uk/case-studies-selection/

CONNECT WITH SCOTT:

·      [email protected]

·      https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

·      https://www.sitevisibility.co.uk/

·      https://www.youtube.com/user/SiteVisibility

·      https://twitter.com/sitevisibility

·      https://www.facebook.com/SiteVisibility

·      http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

If you didn't already know, we're co-founders of the world's largest search marketing conference, brightonSEO.

brightonSEO takes place twice a year in Brighton, UK. It attracts over 4000 attendees and some of the smartest minds in search marketing.

In this episode, we're joined by SiteVisibility team members Jo, Jason and Aaron, who share their insights and takeaways from the latest brightonSEO conference that took place across the 19th, 20th and 21st April 2023.

In this episode they answer:

• What were the hot topics at brightonSEO?
• Which talks inspired them?
• Which exhibitor attracted the biggest crowds?
• What new tools did they learn about?
• What was their #1 key takeaway?

Referenced in this episode:

• brightonseo.com
• https://openai.com/blog/chatgpt
• Greeta Munari, 'The Redemption of Content Automation': https://www.slideshare.net/GretaMunari1/gretamunari-the-redemption-of-content-automation-257451144
• Areej AbuAli, 'The Future of SEO': https://www.crawlina.com/blog/the-future-of-seo
• https://www.brightlocal.com/
• https://www.uklinkology.co.uk/
• https://www.glimpsehere.com/

You can also find all the speaker slides from brightonSEO April 2023 here: https://www.sitevisibility.co.uk/blog/2023/04/20/brightonseo-slides-april-2023/

Connect with us:

• https://www.sitevisibility.co.uk/
• https://twitter.com/sitevisibility/
• [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Scott reflects on the rapid development of ChatGPT and AI content generation tools, what this all means for copywriters and content producers, and how we can cut through the noise, upskill ourselves and prepare for the future.

In this episode, Scott discusses:

• The current status of ChatGPT and GPT4
• The differences between ChatGPT, Bard and AI content production tools
• Can content created using ChatGPT be successful in organic search?
• How copywriters and content producers can be successful in the future
• What is the new 'minimum bar' for content?
• How ChatGPT impacts organic search

Referenced in this episode:

• https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
• https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
• https://www.bing.com/create
• https://bard.google.com/
• https://www.bing.com/

GA4:

If you'd like to find out how we can help you move from Universal Analytics to Google Analytics 4, or if you need any help with GA4 set-up, auditing or training, then get in touch via our contact form https://www.sitevisibility.co.uk/contact/ or book in a free consultancy call with our experts here.

Connect with us:

• [email protected] 
• https://twitter.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Darren Teague, Senior Account Executive and B2C Team Lead @ Spotler, the group that houses the popular email marketing platform Pure360. Darren joins us to share his thoughts on using business learnings to inform email marketing success (and vice versa!).

As one of our partners, we’re extremely excited to have recorded this show with Darren!

Spotler is Europes leading Marketing Automation and Customer Experience software group, providing over 5000 companies globally with the technology, strategy and tactics to be better marketers.

You can find out more about what they do and why they do it here. They’re also offering a free Marketing Automation Audit to help time-constrained marketers identify where to focus their energy most.

Book in for a free audit by the amazing Darren Teague here.

Alternatively, you can contact Darren directly on [email protected] or on LinkedIn here.

In this episode we discuss:

• Do brands have to have dedicated email marketers to be successful with email marketing?
• Email marketing myths that Spotler look to debunk
• Looking beyond beyond the email marketing channel to inform email marketing campaigns
• How email marketing can inform ideas for other marketing channels
• The importance of sharing business learnings across departments

Referenced on this podcast:

• [Book] Start with Why by Simon Sinek on Amazon UK: https://amzn.to/3JAXhsz
• https://www.blacktomato.com/
• https://www.patchplants.com/gb/en/

CONNECT WITH SPOTLER:

• https://spotlergroup.com/
• https://www.pure360.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Internet Marketing Podcast, Scott discusses the topic of confidence in marketing and how you can find yours...

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Robin Christopherson MBE.

Robin joins us to discuss how marketers can create a business case for accessibility.

In this episode we discuss:

• What is inclusive design?
• Is awareness of inclusive design improving?
• The biggest changes to accessibility legislation in the UK and Europe over the last decade
• What is ambient computing?

Referenced on this episode:

• W3C Web Accessibility Resources: https://www.w3.org/WAI/
• Google's Lighthouse tool: https://developer.chrome.com/docs/lighthouse/overview/
• Accessibility features in Microsoft Office: https://support.microsoft.com/en-us/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f
• The Click-Away Pound report: https://www.clickawaypound.com/
• My Computer My Way from AbilityNet: https://mcmw.abilitynet.org.uk/
• TechShare Pro Information and Highlights: https://abilitynet.org.uk/techsharepro-2022

CONNECT WITH ABILITYNET:

• AbilityNet's website: https://abilitynet.org.uk/
• AbilityNet's free telephone number: 0800 048 7642

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.