In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including:

• Jeff's approach to learning new analytics products, and specifically Google Analytics 4
• Why you should migrate to Google Analytics 4 as soon as possible
• Key GA4 dates you need to be aware of
• What should the scope of a GA4 migration include?
• What are the benefits of the new data-driven attribution model?

Referenced on this podcast:

• https://analyticscanvas.com/
• https://supermetrics.com/
• Google Analytics 4 FAQs from Data Driven U: https://docs.google.com/document/d/1eb9KN-tHMfW5qyBreRLog5sdxUeUe5CsqiwGwUoQAwU/edit?mode=html&ck_subscriber_id=1939675162

CONNECT WITH JEFF/DATA DRIVEN U:

• https://www.datadrivenu.com/
• https://www.youtube.com/@DataDrivenU

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected] 

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we're joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with data analysis.

In this episode we discuss:

• JJ's journey from videography becoming a Head of Marketing & Analytics
• The role of curiosity in data analysis
• The importance of documenting your marketing hypotheses
• Do you need data science skills to be a data analyst?
• Getting over the fear of asking challenging business questions
• How to structure the perfect marketing insight

Referenced on this episode:

• Never Split The Difference by Chris Voss: (UK) https://amzn.to/3RJ1ePK (US): https://amzn.to/3I8Snnh

CONNECT WITH JJ/MEDIA AUTHENTIC:

• https://mediauthentic.com/
• https://betterthandata.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.

In this episode we discuss:

• What questions can you ask of prospects to best understand their purpose?
• What accreditations can help signify a businesses' commitment to ecological issues?
• The moral challenge for brands of being value-driven and selling on Amazon
• How can you sell on Amazon responsibly?
• Can you build a purpose led brand from scratch on Amazon?

Referenced on this podcast:

• https://ecologi.com/
• https://www.bcorporation.net/
• https://www.bonrawfoods.com/

CONNECT WITH MICHAEL/THE PURPOSE LED:

• https://www.thepurposeled.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Zino Rost van Tonnigen, CEO at TyRads. Zino joins us to discuss why he believes programmatic advertising will become even more effective in a future of cookieless marketing.

In this episode we discuss:

• Why will programmatic be more effective in a cookieless future?
• What is the Google Privacy Sandbox?
• How prioritizing first-party data-capture will give you a competitive edge
• Why is Google adopting cookieless marketing technolgy?
• Why reward and loyalty apps might be about to experience a boom in popularity

Reference on this podcast:

• https://privacysandbox.com/
• https://www.thetradedesk.com/

CONNECT WITH ZINO/TYRADS:

• https://www.linkedin.com/in/rovato/
• https://tyrads.com/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Brad Hoos, CEO of The Outloud Group.

Brad joins us to discuss how to approach influencer marketing strategically, as we cover:

• The pressure of influence experience by creators
• The parallels between business culture and influencer storytelling
• When is right time for a business to focus on influencer marketing?
• Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
• Which markets are experiencing a saturation of influencer marketing?
• BS influencer marketing metrics to avoid

Reference on this podcast:

• https://www.unmade.fm/
• https://www.mural.co/
• https://jamboard.google.com/

CONNECT WITH BRAD/THE OUTLOUD GROUP:

• https://www.outloudgroup.com/
• [email protected]

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode Scott explores the topic of keyword rankings and why they remain a terrible measure of SEO success in 2023.

This episode is for all the marketers out there that just need a little third-party support in explaining why keyword rankings aren't a good meausre of success and the right way to approach measuring organic search performance.

Do you still work in an environment where you're measured on keyword ranking performance? Need any extra help in demonstrating the right way to measure organic search performance?

Let us know by Tweeting @SiteVisibility or emailing [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by ChatGPT to discuss topics including:

• What is ChatGPT?
• How is ChatGPT different from GPT-3?
• Why has ChatGPT rapidly gained popularity?
• How can marketers use ChatGPT?
• What does the future hold for ChatGPT?

... and yes, all responses in today's episode were created entirely using ChatGPT.

Are you using ChatGPT? If so, what are you using it for?

Share your examples with us by Tweeting @SiteVisibility or emailing me: [email protected]

Happy holidays all!

Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of the Internet Marketing Podcast, Scott is joined by Rick Elmore, former American football player and Founder and CEO of Simply Noted to discuss the power of handwritten notes for building meaningful relationships.

On the show you'll learn:

• How you can scale handwritten notes
• How to use handwritten notes when following up with cold traffic
• What a Pen Plotter is and how the technology has advanced
• How Simply Notes started as a side-hustle 
• The benefits of handwritten notes over emails or letters etc. 
• The industries that are more responsive to handwritten notes 

CONNECT WITH RICK /SIMPLY NOTED

• https://simplynoted.com/ 
• https://www.linkedin.com/in/rick-elmore/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

If you have feedback, you’d like to be a guest, you’d like to recommend a guest or there are topics you’d us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Sean Connell, Content Director at The Sponsor and Founder of Sponsor Analytics.

In the episode we discuss:

• How is sponsorship different from partnership or influencer marketing?
• What are the long term considerations of sponsoring a team or event?
• When is a business ready to be a sponsor?
• How to find a sponsor that aligns with your business
• When is sponsorship not a good idea?

CONNECT WITH SEAN/THE SPONSOR:

• https://www.thesponsor.com/
• https://www.sponsoranalytics.co.uk/
• https://www.linkedin.com/in/sean-connell-6840024a/

CONNECT WITH SCOTT:

• [email protected]
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to [email protected]

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode I share some of the productivity tools that have become staples in my marketing toolbox in 2022.

They include:

• https://meetgeek.ai/
• https://momentumdash.com/
• https://alitu.com/
• https://www.dashlane.com/
• https://hawke.ai/
• https://hexowatch.com/

What tools are you using to help with your productivity in marketing? Let us know by Tweeting @SiteVisibility

Hosted on Acast. See acast.com/privacy for more information.