2G GSM was one of the most successful things to ever come out of Europe's technology sector, so when the next generation came around, everyone bought into the wireless hype. Billions of dollars spent buying spectrum, which led to a big crash and then a slow 3G rollout. Everyone wondered how the telecoms could ever make back the billions spent on a 3G investment. What could ever be big enough? In this video, we relive the 3G wars, the 3G crash, and the Jesus phone that brought them all back to life.