All the online marketing acronyms you never wanted to know!

AM - Affiliate Manager

API - Application Programming Interface

B2B/B2C - Business To Business & Business To Consumer

CMS - Content Management System

CPL - Cost Per Lead

CPM - Cost Per Mille

CRO - Conversion Rate Optimisation

CRM - Customer Relationship Management

CSS - Cascading Style Sheets

CTA - Call To Action

CTR - Click Through Rate

CPC - Cost Per Click

DNS - Domain Name System

GSC - Google Search Console

HTML - Hyper Text Markup Language

JS - JavaScript

KPI - Key Performance Indicators

LTV - Lifetime Value

MRR - Monthly Recurring Revenue

MVP - Minimum Viable Product

PPC - Pay-Per-Click

PBN - Private Blog Network

PR - Public Relations

ROAS - Return on Ad Spend

RSS Feed - Really Simple Syndication

SEO - Search Engine Optimisation

SEM - Search Engine Marketing

SERP - Search Engine Results Page

URL - Uniform Resource Locator

USP - Unique Selling Point

There's a complete list of 120+ definitions with explainers, code snippets and slides here: https://jamesbachini.com/online-marketing-glossary/

Since 2011 I've been self-employed and working in startups, primarily working remotely from a home office or from hotels when travelling. Here are some working from home tips that I've learnt along the way.

Some more detailed info and a video @

https://jamesbachini.com/working-from-home-tips/

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

00:00 What is Guerilla Marketing?

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!  

In this video the two leading ad networks go head to head. 

Google Ads vs Facebook Ads provides an overview of the differences  between the ad networks with the aim of deciding where to allocate  advertising budget for your business.

More detailed info and video at: https://jamesbachini.com/google-ads-vs-facebook-ads/

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

00:00 How Online Marketing Works

00:42 Performance Marketing Process

03:00 Analytics & Tracking

08:05 Website, Landing Page Design and CRO

11:52 Anatomy of a Sales Funnel

14:45 Traffic Sources

21:42 Creative Design Banners & Videos

24:30 Retargeting & Lookalike Audiences

25:56 Optimizing and Continuous Improvement

28:43 Scaling Up Winning Campaigns

More detailed guides at:

https://jamesbachini.com/digital-marketing-overview/

https://jamesbachini.com/learn/

Thank you for listening.

✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

00:00 What is Lookalike Audience Marketing

00:28 1. Plan Your Use Case

00:54 2. Capture Data From The Start

01:17 3. Use Email Lists

01:30 4. Start Small & Highly Targeted

01:49 5. Combine Additional Targeting

02:06 6. Start With Tight Budgets

For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

Paid traffic over SEO to start with

CAC less than CLV

Focus on the funnel and monetization rather than adding features

Tiered monthly pricing works

Cashflow crisis > annual discounts > plan ahead, talk to VC's

Manage time effectively

  repurpose content

  automate support where possible

  hire before it becomes urgent

Build in a viral coefficient by rewarding users for sharing

Speak to customers, get feedback, improve

https://jamesbachini.com/saas-marketing-strategy/

Thanks for listening

There’s power in simple stories. Something as inconspicuous as a coffeeshop creating a “third space between work and home” can lead to a hundred billion dollar enterprise. That’s a market cap of one with eleven zeros.

So yeah brand narratives and the way companies tell their stories is important.

Narratives are so powerful in fact that nobel prize winning economist Robert J. Shiller made a case that they influence entire markets in his book Narrative Economics.

But how do brands come up with these stories and how can founders and startups tell their own story.

It starts with the why. Most companies know what they do. Good companies know how they will do it and what their competitive advantage is. The best companies have a good reason as to why they do it.

Elon Musk’s SpaceX is a great example of this. He is able to hire and motivate the most talented individuals because of the greater cause. The narrative of getting to Mars and making the human race an interplanetary species.

But maybe a Mars mission is a bit too ambitious for most founders.

Great narratives for business can include a reason to be, a founders story or a hero’s journey through conflict to success.

Authenticity is key to a story gaining traction and spreading via 3rd parties. That doesn’t mean to say that companies can’t seed their own stories through content marketing and social media.

Brand storytelling builds a brand image inline with the founders vision.

Starbucks makes coffee. They add value by creating a relaxing environment. They do this to give millions of people the option of a 3rd space between the office and home.

Cheers.

Remarketing examples and strategies. 

Full blog post: https://jamesbachini.com/retargeting-examples/

Including the content marketing bombardment,  URL and JavaScript event based retargeting, abandoned cart retargeting and flash sale remarketing.