Sign up to save your podcasts
Or
Share The Jargon PR Podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Jargon PR Podcast
By The Jargon PR PodcastBusiness
The Jargon PR Podcast episodes
- Building and maintaining positive press relationshipsOne of the most important aspects of a PR strategy is building and maintaining positive relationships with the press. Enhancing a company's media relations can open a whole host of media opportunities and gives clients a competitive edge. However, building these relationships can take a lot of time, and requires lots of insights.In this episode, Katie Ward, Account Executive at Jargon PR discusses how to begin an initial conversation with a journalist, how to develop this into a positive relationship, and what can be done to strengthen these relationships. Katie also describes Jargon PR's process of ensuring its clients develop positive press relationships, including doing extensive research and even monitor what journalists are sharing on social media10 min
- How PR fits into your businessPR is a vast term and can be implemented in various ways. The perfect PR strategy comes in the form of a tailored solution which is specific to a business, and it is important to understand the many aspects of PR and how each one can help a business achieve its overall goals.In this episode, Emily John, Account Manager at Jargon PR, discusses why businesses need PR, how PR can fit into a business to help achieve its objectives and explores several PR tactics.11 min
- How to maximise your PR activity at trade showsWhen attending trade shows, businesses typically set goals to achieve a certain number of sales leads, increase brand awareness and create valuable new business relationships. However, an aspect which can often be overlooked is how PR can fit into this activity and ensure businesses make the most of their attendance at trade shows.In this episode, Kevin Winfield, Senior Account Manager at Jargon PR, discusses just how PR activity can help businesses that are attending trade shows reach their goals through the likes of face-to-face briefings with key media and announcing news to generate exposure of the business.11 min
- Jargon PR in 2020In this podcast you will hear from Simon Corbett. He is Managing Director at Jargon PR and founded the business in 2009.In this episode, Simon will reflect on 2019, having seen a 30% business growth compared to the previous year, and he’ll discuss what 2020 has in store for Jargon PR including its new business offerings14 min
About The Jargon PR Podcast
From the publisher's feed
Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales.
Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia.
Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR.
Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from competitors.