The Jargon PR Podcast

Finding your first graduate job can be a daunting prospect, and the PR industry is no exception. From ensuring your CV stands out from the crowd, to maintaining a positive attitude, there's lots to bear in mind throughout the entire process.

In this episode of the Jargon PR podcast, hear from Hannah Conway, Account Executive, and Jose Doyle and Holly Smith, both Junior Account Executives and carrying out their placement year at Jargon PR. In different stages of their PR career, find out what they have learned about working in PR so far, and their top tips for graduates starting out in the industry.

As a result of the pandemic, companies were forced to make revolutionary changes to their business model. Launching podcasts are a great way to make that first step, integrating digital tactics into your typical PR activity.

In this episode, Dani White, Senior Account Manager at Jargon PR, and Luke Smith, Junior Account Executive at Jargon PR, discusses how businesses can reach their audience through podcasts, the process of launching a podcast, and their key advice for doing so.

One of the many industries that has been affected by COVID-19 is the event and trade show sector. Now the dust is beginning to settle, many trade shows are now moving online, and as a result, businesses will have to adapt to maximise their activity here in a number of areas, especially their PR strategy.

In this episode, Kevin Winfield, Senior Account Manager at Jargon PR, discusses what this virtual format will mean for companies, the main areas where their PR activity will need updating to optimise their efforts, and his key advice for PR activity at virtual trade shows.

In a PR campaign, Executive Profiling builds the brand of individuals or key spokespeople from a company. It establishes brand personality, which is critical to business success and a fundamental driver of corporate reputation.

In this episode, Emily John, Account Manager at Jargon PR, and Lily Fox, Junior Account Executive at Jargon PR, will discuss how an executive profiling campaign can build the reputation of key spokespeople within a business and generate credibility, both for the individual and for their company.

Messaging is a key tool for a company and helps to identify a clear narrative, key messages, and proof points to communicate to your target audience during a campaign. The ideal strategy helps to ensure a consistent voice throughout a PR, marketing or comms campaign makes sure that people have the correct understanding of a business.

In this episode, Dani White, Account Manager at Jargon PR discusses the ins and outs of creating the perfect messaging, obstacles faced when establishing key messages and how to overcome this, and how Jargon PR works with clients to determine a clear communication strategy.

Due to COVID-19, the world as we know it has changed significantly. All industries currently face a pivotal time and need to adapt their communication strategies. However, navigating around this crisis can be a sensitive topic and there are a number of aspects that PR professionals should keep in mind.

In this episode, Simon Corbett, Managing Director at Jargon PR, and Katherine Rabey, Senior Account Manager at Jargon PR, discuss the coronavirus crisis from a communications perspective. Simon and Katherine discuss the effect the pandemic has had on media consumption and their advice for Communications Managers at this time

Each year, Jargon PR hires two students at Junior Account Executive level for 12 months during their university placement year. Jargon PR has good relationships with local universities, and is also a founding member of the PRCA Internships for All scheme which aims to drive more young people to the PR and communications profession at entry-level.

In this episode, Heather Guare, current placement student at Jargon PR in the role of Junior Account Executive, discusses her role at the agency, what she has learned in her placement so far, and the advice she would give to those looking to carry out a placement in PR.

Winning, or becoming a finalist in an award, establishes a huge amount of credibility for businesses. It recognises achievements, whether this is successful work with a customer or impressive business growth, and boosts a company's reputation. Not to mention, it sets a business aside from competitors. What’s more, success in an award celebrates a team’s hard work and is great for team morale and recruitment.

In this episode of The Jargon PR Podcast, Emma Sausman, Junior Account Executive at Jargon PR discusses the awards process, how businesses can improve their chance of success when entering awards, and her top tips to win.

If you're considering expanding your business to a new location and are also launching a PR campaign in this new market, there are a number of aspects that you need to first consider in order to make this a success.

In this episode, Ben Davies, Account Executive at Jargon PR, discusses the biggest challenges and common pitfalls faced by companies when beginning a PR campaign in a new market, how to overcome these, and he also shares his top tips on how to make sure a campaign stands out.

Social media has become integrated in our day-to-day lives, and it's also become a huge aspect of a company's direct communication with its audience. However, with brands increasingly expected to focus on their social media platforms, it's important to first establish a strategy to determine what you want to achieve through social media.

In this episode, Emma Walkom, Marketing and PR Account Executive at Jargon PR, discusses why businesses should be active on social media, how they can determine their social media strategy, and the types of content businesses could share across various platforms.