The Jason Cavness Experience

On this episode of the Jason Cavness Experience I talk to Rand Fishkin – Founder of SparkToro

CavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

How he grew Moz from 7 to 134 people and was that the right thing to do.

His new company SparkToro.

His advice to marketers and founders in our new economic reality.

Why HR is important to small business and startups.

Rand's Bio

Rand Fishkin is the cofounder and CEO of SparkToro. He's dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder.

When Rand's not working, he's most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he'll give you the cheat code to rank #1 on Google.

Rand's Social Media

Company Website: https://sparktoro.com/

Rand's LinkedIn: https://www.linkedin.com/in/randfishkin/

Rand's Email: [email protected]

Rand's Twitter: https://twitter.com/randfish

Rand's Advice

One of my big things that's proved valuable for me personally is if all the media and coverage and the environment you're swimming in and your peers around you are going in one direction. It can be really valuable to choose a different one. I'm a big believer in being the exception to the rule.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience, I talk to Prem Kumar CEO/Founder Humanly.io

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

What does it mean to help organizations to bring equity and efficiency to their hiring process.

How did writing become a passion of his.

How he became involved with HR Tech

Challenges small business owners have with HR.

Prems's Bio

Prem currently is CEO and co-founder of Humanly, an AI platform that qualifies job candidates and answers their questions along the way. Previously to that, Prem led the product management and design teams at TINYpulse, an employee engagement company that empowers organizations to build world class cultures with real-time people data. Prior to TINYpulse, Prem spent 10 years at Microsoft working in a variety of product capacities, in areas such as HR Technology, New Ventures, Dynamics 365 and Office 365 bringing countless products to market and being honored as a "Key Talent" at the company.

In addition to his day job, Prem loves sharing his ideas through writing, as a blogger for the Society of Human Resource Management for 5 years, representing the US as a Peter Drucker Essay Challenge winner in 2013, as well as receiving two "Best of ThinkWeek" awards for white papers aimed at breaking down cultural barriers at Microsoft.

Outside of work, Prem spends time with his two young kids and wife and enjoys travel and Seattle sports!

Prem's Gift

We're doing a lot of offers and heavy discounts to help folks that are hiring through COVID-19. That includes our tool which will help with Screening and scheduling. It also includes building up your pipelines so that when you're done with your hiring freezes, you have candidates on deck. We're offering a lot of sourcing and it's not just through our technology. We have staff in the company so you'll have a real human working with you. If any of that's of interest, you can definitely shoot me an email at [email protected]

Prem's Social Media

Prem's Linkedin - https://www.linkedin.com/in/premskumar/

Company LinkedIn: https://www.linkedin.com/company/humanlyhr/

Company Twitter: https://twitter.com/humanlyHR

Twitter - @premkumartweets

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience I talk to Frank Carbajal – Founder of Silicon Valley Latino Leadership Summit at EsTiempo LLC

CavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Why is it important to highlight successful Latinos?

Why is Diversity and Inclusion important in the early stages of a startup?

Importance of building VC relationships.

Why HR is important to small business and startups.

Frank's Bio

Frank Carbajal is Founder and President of "Es Tiempo", the Silicon Valley Latino Leadership (SVLLS) Summit and Author of "Building the Latino Future: Success Stories for the Next Generation". An inspiring collection of success stories from the country's most prominent Latinos, Building the Latino Future offers insight and advice for Latinos in any industry who want to succeed spectacularly.

The SVLL Summit brings together the best and the brightest for inspirational discussions on everything from entrepreneurship, to politics, to executive management. "Es Tiempo" is one common thread that aligns its speakers year after year. This unique event happens to cater to Latinos, particularly young up-and-comers hoping to build meaningful careers

As formerly part of the Ken Blanchard network of keynote speakers and a former member of the Silicon Valley Coaching Federation, Frank Carbajal provides small business owners, CEOs, executives, managers, and directors, with the framework and tools necessary to achieve their personal best.

Frank also advises many Diversity & Inclusion teams across the Silicon Valley and beyond.

Frank holds an MA, with an emphasis in Human Resources Management. Currently, Frank sits on the Advocacy Board for the Silicon Valley Education Foundation.

Frank's Social Media

Company Website: www.svlls.com

Frank's LinkedIn: https://www.linkedin.com/in/frank-carbajal-a85621a/

Frank's Email: [email protected]

Frank's Email: [email protected]

EsTiempo YouTube: https://www.youtube.com/watch?v=YToaPyI8dug&t=18s

Company FB: https://www.facebook.com/SVLatinoLeadershipSummit/

Frank's Advice

Just don't fear the worst. Because if you fear the worst, then you're going to be discouraged to be the best. So always be empowered to not only your passion. But always be strategic in terms of pitching your idea. Those are the words I have.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Danny Noall – CEO of Infuze hydration

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Why he started Infuze and his vision for the company.

What is the difference between running a business and a non-profit.

What is the process of obtaining a patent.

His experience with HR as a small business owner.

Danny's Bio

Danny Noall was born and Raised here in Cache valley, he married his wife, Britt, in 2012. He completed his MBA at the huntsman school of business at UTAH State in 2015. While he in the MBA program one of the projects was to create a business idea and business plan to launch a new product, from that the Infuze Hydration was started.

Since then Danny has worked in Sales and Recruiting, has been the Executive Director for a Non-Profit, Developed and patented a new technology, was awarded a military contract, and sold 30k units in their first 12 months of business, gained and lost 40lbs, lost all of his hair, and still finds enough time to play with his 4 kids under 5 years old.

Danny's Gift

Your listeners can use the code Cavness for 20% off on anything they want to buy. You can just go on to https://www.infuzehydration.com/

use Cavness code at checkout, and it'll give him 20% off on their purchase.

Danny's Social Media

Company Website: https://www.infuzehydration.com/

Danny's LinkedIn: https://www.linkedin.com/in/danny-noall-19034aa0/

Company LinkedIn: https://www.linkedin.com/company/infuze-hydration/

Company Twitter: https://twitter.com/infuzehydration?lang=en

Company Instagram: @infuze_hydration

Company YouTube: https://www.youtube.com/channel/UC7TB29QxsnEw_z2DDtvcTNQ

Company TikTok: @infuze_hydration

Danny's Advice

The only thing that would be left to be said is that if you think you can do it, you probably can. If you don't think you can do it, you won't do it. There's no reason to be afraid of putting yourself out there.

There's no reason of being afraid of taking that leap. Because even if you fail there wasn't enough people that knew about you and they won't know you failed. Did you succeed? It looks like you did it overnight even though it probably took five years to get a profit in there.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Erin Longmoon, CEO Zephyr Recruiting

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

What is a toxic workplace.

What are the challenges of having a remote company.

Zephyr Recruiting.

HR.

Erin's Bio

Erin Longmoon's mission in life is to eradicate toxic workplaces. She believes that everyone deserves to love their job and feel like they are contributing to a greater purpose. As the owner of Zephyr Recruiting LLC, she accomplishes this mission by matching great small businesses with their RIGHT FIT™ employees.

Erin has more than two decades of experience helping small businesses and has owned five businesses. From her work she heard a common pain point: how do I hire great employees when I don't have the time or experience to do it myself, or the money to hire a traditional recruiter? Zephyr Recruiting solves this problem by focusing on culture and fit, as well as experience (i.e. your RIGHT FIT), for a flat fee.

Erin dreams of changing people's lives by helping them realize that they are deeply worthy. She also dreams about being the next Stevie Nicks and being friends with the Dalai Lama. Her magic powers are empathy, ability to read people, coming up with new and awesome ideas, and making a perfectly cooked filet mignon.

As the owner of Zephyr Recruiting she oversees an amazing work-at-home team who shares her passion for supporting great places to work.

The passion to eradicating toxic workplaces comes from a place a lot of us can resonate with.

When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit.

For a small business to thrive and flourish, you and your employees must love what you do. Erin loves what she does at Zephyr Recruiting. Always looking for new ways to help great small businesses, Zephyr Recruiting has recently launched its new offering: Employment Brand Marketing, or EBM for short. EBM helps small businesses showcase why they are great places to work, allowing them to attract their RIGHT FIT employee when they are ready to hire.

Erin's Gift

We have this really cool employment brand marketing checklist. We spent quite a bit of time where we broke out all the different steps and phases. If you're interested in starting employment brand marketing, or even if you're doing it but you're not sure you're doing it quite thoroughly enough. Then this checklist will be a huge, huge help. You can find it at

https://www.zephyrrecruiting.com/cavness/

We are doing a webinar on May 7 at 3 PM EST. It will cover various topics. The cost is $100. But if you email me at [email protected] I will give you 50% off.

Erin's Social Media

Erin's LinkedIn: https://www.linkedin.com/in/longmoon/

Company LinkedIn: https://www.linkedin.com/company/zephyrrecruiting/

Company FB: https://www.facebook.com/zephyrrecruiting/

Erin's Advice

I think that what I would like to share is something that someone said to me a couple weeks ago. I did a webinar the other day and the presenter said don't waste this quarantine. That really shifted my mindset in that moment.

I'm going to commit to myself to make sure that I take this time and to not waste this quarantine. To do things that I've wanted to do to make commitments to my team. I have a little short list of things that I am now working on personally. Now is the time for me to do this. I'm making a commitment to grow from this.

If I had advice, I would say, do what you can if you're in a position where you can seize this as an opportunity, grow from this experience.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Deidre Diamond, Founder/CEO of CyberSN and Founder of Secure Diversity

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Her Company CyberSN.

Her nonprofit Secure Diversity.

Advice for small business owners to bring on Cyber Security.

Why HR is important.

Diamond's Bio

Deidre Diamond has combined her 25 years of experience working in technology and staffing with her love for the cyber security community to create CyberSN, a company transforming the way cybersecurity professionals approach job searches. Deidre is also the Founder of Secure Diversity, a 501(c)3 non-profit organization dedicated to addressing the cybersecurity talent shortage.

Diamond's Gift

We are giving our services at cost. Meaning CyberSN makes no profit. We're willing to find talented cyber professionals for organizations during this crisis that have been really impacted at cost.

Diamond's Social Media

Deidre's LinkedIn: https://www.linkedin.com/in/deidrediamond/

Deidre's Twitter: @DeidreDiamond

CyberSN LinkedIn Page: https://www.linkedin.com/company/cybersn/

CyberSN Twitter: @Cyber_SN

Secure Diversity LinkedIn Page: https://www.linkedin.com/company/securediversity/

Secure Diversity Twitter: @SecureDiversity

CyberSN Website: https://www.cybersn.com/

Secure Diversity Website: https://securediversity.org/securediversityevents/

Diamond's Advice

I really want to spread the word about Emotional Intelligence. It's the ability to really think about how others feel, think and perceive before we engage them and during the time of engaging them.

That's how we can really create win win conversations. We need more teamwork and we need people to stick together and work projects that take years. If we're going to be able to accomplish those projects, then it's really the emotional intelligence that will be key to this.

I really want to inspire people to understand that you're those skills or something you can still and gain improve. They never cap out like IQ. IQ caps out by your mid early 20s. But Emotional Intelligence skills do not cap out. It's been proven you can grow your Emotional Intelligence at all ages.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Justine Reichman, Founder of NextGenChef

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Why eating healthy is a basic human right

Her role with Founders Institute

NextGenChef

What part of HR takes up her time

Justine's Bio

NextGenChef Progressive thinker Justine Reichman, founder NexGenChef, considers eating healthy a basic human right. "We are empowering the next generation of culinary innovators dedicated to regenerative practices and making nutritious food more affordable," says Reichman, whose San Francisco-based platform supports socially minded entrepreneurs with the resources they need to launch their businesses and begin creating greater access to quality food products.

The expansive network offers real tools, including and a directory of more than 1,500 culinary mentors, help with research and development, and dynamic community events. Reichman adds, "We want to change the conversation, so that people everywhere demand a better food system."

Justine's Gift

We are offering everyone that is interested in creating healthier food systems or learning more about building a business. Or just an end consumer and wants to know why they should make the healthier food choice to join NextGenChef. We're offering a three month free trial you can email me directly [email protected]

Justine's Social Media

Company Instagram: @NextGenChef

Justine's Instagram: justinereichman

Justine's FB: https://www.facebook.com/justine.reichman

Justine's LinkedIn: https://www.linkedin.com/in/justinereichman/

Company LinkedIn: https://www.linkedin.com/company/nextgenchef/

Company Website: https://nextgenchef.com/

Company Twitter: @_NextGenChef

Justine's email: [email protected]

Justine's Advice

I think as entrepreneurs as people in this world, and going through these uncertain times, I think it's really important to take a few minutes and create some normalcy for yourself and give yourself a little bit of time to relax. I find I can constantly go through the days and the weekend, working.

So what I tried to do and what I encourage everyone else to do is maybe try to stop working on the weekends. Try to actually take Saturday and Sunday off. Whether it's that you're going to go walk your dog, watch some movies, cook. But I feel for me, it's really made a huge impact and allowed me to be more efficient, effective, and hard working during the weekdays.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Tej Yale CEO/Founder of ThinkImpact1st

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Tej's company ThinkImpact1st

What is Digital Media

What people get wrong about social media

Why is HR importan

Tej's Bio

Tej Yale is the Founder/CEO of ThinkImpact Inc, which was founded in June 2017 and ThinkHelping, a non-profit within ThinkImpact. ThinkImpact Inc. is based out of Rochester Hills, Michigan and works with organizations to help expand their digital footprint.

In addition to helping companies expand their digital presence, ThinkImpact Inc. also provides Graphic Design, Website Development, Project Management/Coordination, Marketing Consulting, and Event Promotion.

Tej recently won the Young Alumni 10 within 10 Award from Oakland University, which recognizes business leaders that are making an impact in the local community. As a result of winning this award, it has opened doors for the company, such as a partnership with the local mayor's office, being a keynote speaker at the Michigan Fashion Summit – and also getting featured in the local press. The company serves a wide array of clients in various industries – Tech, Diversity/Inclusion, 3D printing, Medical Technology, Property Management, AGV/Robotics, Staffing/Recruiting, Renewable Energy.

ThinkHelping works with local nonprofits providing marketing-related services but at a much cost ffective rate, and really prides itself on making an impact in the community. In the short time that this non-profit was found, ThinkHelping has secured clients in the Michigan area.

Tej's Social Media

Tej's LinkedIn: https://www.linkedin.com/in/tej-yale-b7053319/

ThinkImpact1st Website: https://www.thinkimpact1st.com/

ThinkImpact1st FB Page: https://www.facebook.com/ThinkImpact1/

ThinkImpact1st Twitter: https://twitter.com/ThinkImpact1st

ThinkImpact1st Instagram: @thinkimpact1st

Tej's Advice

I would say for any aspiring entrepreneur out there to really be empathetic to the process as a whole. Actually secure a client rather than going through the checklist of securing the client because the process to get there is a long road. Be empathetic to each part of that trail to landing the client, and also think about how you can provide value to the client, rather than just thinking. Oh, it's a great client for me.

Have a much more broad sense of how you can provide value even though it may not be something you may be familiar with, think about providing value. Because that's important at the end of the day.

Develop a Minimal Viable Product. That's a concept that's described in a book called "The Lean Startup" by Eric Ries. So basically, what my point here is to have a real business need, rather than turning a hobby into a business. Because the more solutions it can provide, the better it will be.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Ali Schwanke CEO/Founder at Simple Strat

cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

Her two companies Simple Strat and BrandPlan

How she hired her first person.

Why people buy from people they trust

Why is HR important

Ali's Bio

Ali Schwanke is the CEO and Chief Marketing Strategist of Simple Strat, a content marketing agency that helps B2B and SaaS companies break through the noise and get better results from their content marketing programs.

She has 15+ years of experience in marketing, and as an entrepreneur -- Ali says she's had her fair share of HR wins and challenges! Learn how she puts strategy first, whether that's recruiting new employees or generating results for clients, PLUS best practices for your content to stand out from the competition.

Ali's Social Media

Website: https://simplestrat.com/

Free marketing resources: https://hubs.ly/H0nCQlp0

LinkedIn: https://www.linkedin.com/in/alischwanke

Twitter: https://twitter.com/alischwanke

Instagram: https://www.instagram.com/simplestrat/

YouTube: https://www.youtube.com/hubspothacks

Ali's Advice

I'd say advice for marketing right now. If you're listening to this right now, in our current situation, one of the best things you can do is revisit what your marketing calendar looks like for the next year. I think people right now are hoping this is a short term thing. Which hopefully it is, but it's certainly going to impact how we communicate with people long term.

So I think people's inboxes are still going to be overflowing. I think we're still gonna be inundated with content as we move forward out of this. So pare down what you're doing to the most essential value and the unique value you that can drive for your customers and then make sure that you have a way to track that. That's your analytics conversation to make sure that you're seeing what's coming from your efforts.

See acast.com/privacy for privacy and opt-out information.

On this episode of the Jason Cavness Experience we talk to Elena Valentine, CEO/Cofounder at Skill Scout cavnessHR website: https://www.cavnessHR.com

Jason's email: [email protected]

@cavnessHR across social media

@jasoncavnessHR across social media

We talk about the following

How Elena started out in media.

What are some common mistakes when making videos

Her entrepreneurial journey

Why is HR important

Elena's Bio

Elena is an expert in leveraging video stories in the workplace. With the motto "you cannot be what you cannot see" Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has since built a world class media company. Their films have helped clients like Nike and American Airlines engage candidates and employees alike. She was recently named "HR Superhero of the Year" by DisruptHR Chicago. She is also the co-founder of Mezcla Media Collective. A non-profit that elevates women filmmakers of color. Next up for Elena and her team is the Humans@Work.

Elena's Social Media

Elena's LinkedIn: https://www.linkedin.com/in/elenavalentine1/

Elena's Twitter: https://twitter.com/Elena_Valentine

Elena's Advice

While we are working remotely while our lives are being uprooted. Right now is finding ways that we can stay creative and grounded. One of the things that I'm doing every day as someone who does video is I'm creating a short video piece every day. I've committed to every time that we are in quarantine, to create one short video piece a day. This isn't necessarily about work. It's just to provide moments of pause for myself and for others if it happens to strike them.

See acast.com/privacy for privacy and opt-out information.