The Jeweler's View

By Courtney Gray

A podcast not only for Jewelry Makers, but all Creative Movers and Shakers, connecting entrepreneurs and aspiring creatives in with the resources, knowledge, and mindset support they need to

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1313 ratings

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How many episodes does The Jeweler's View have?

The podcast currently has 97 episodes available.

Best of The Jeweler's View

The most played episodes among Podcast App listeners.

Number 1: #93 Build Your Life First. Then Your Business.
Send us Fan Mail What Kind of Tuesday Are You Building? Redefining Success for Jewelry Makers Most jewelry makers can describe their business goals in about thirty seconds. More sales, better collectors, full-time income, a gallery. But ask them to describe their ideal Tuesday and the room goes quiet. In this episode, Courtney Gray challenges makers to stop designing their businesses before they've designed the life those businesses are meant to support. Because if you never define success on your own terms, you'll spend years building toward someone else's version of it. Courtney shares the story of Sherry, a Transform member who needed major arm surgery and couldn't get to the bench for months. Instead of measuring what she couldn't make, Sherry used the time to refine her pricing, clarify her ideal customer, and build systems she'd been putting off. By the time she returned, she wasn't starting over. She was returning to a stronger, more intentional business than the one she'd left behind. That story opens a bigger conversation about what progress actually looks like. Not all of it shows up in a photograph. Thinking, planning, healing, and resting so you can return with more capacity are all real progress. And success, it turns out, tends to shift the longer you build. Revenue targets are often where people start. But keep the conversation going and it moves toward life. Fewer days in the studio, not more. Summers that slow down. A business that fits inside your life instead of consuming it. The business is the vehicle. This episode helps you make sure it's heading somewhere you actually want to go. Evolving Creatively, a free online gathering for makers centered around reinvention, resilience, and sustaining a creative life over the long haul, is happening September 9th. Reserve your spot at courtney-gray.mykajabi.com/EvolvingCreatively We cover: 00:00 Welcome to the Show 00:35 Your Ideal Tuesday 01:58 Sherry’s Unexpected Pause 04:02 Invisible Work Counts 05:42 Defining Real Success 07:58 Cadillac Problems 09:03 Build Life First 11:22 Evolving Creatively Event 12:46 Bench Note Exercise 13:39 Next Week and Goodbye 14:03 Stay Connected 14:36 Final Encouragement Support the show Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you. 💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe! – Courtney Helping Jewelry Creatives access the knowledge, resources, and mindset they need to achieve goals they once thought impossible. Connect with me or check out the Transform Your Jewelry Business course at www.CourtneyGrayArts.com 🤗 Linktree: All the Things 🎁 Get your FREE guide: Courage, Clarity, and Customers and ...
August 18, 202617min
Number 2: #90: If I Build a Website, Will They Come?
Send us Fan Mail Your Jewelry Website Doesn’t Create Visibility, It Receives It Courtney Gray explains that a jewelry business website is often misunderstood: it rarely creates visibility but instead receives attention generated elsewhere (shows, Instagram, referrals, newsletters, podcasts). She describes how makers can spend excessive time perfecting websites only to see no immediate results, and warns against waiting for a “finished” brand or using website tweaks as productive procrastination. Gray emphasizes that websites should evolve with the business and primarily move visitors from curiosity to confidence by offering clear, simple answers about who the maker is, what they create, who it’s for, how to buy or commission, and how to make contact. She encourages makers to prioritize clarity over perfection and to focus on visibility, relationships, and trust, with the website supporting those efforts. We cover: 00:00 Welcome to the Show 00:35 Why Websites Disappoint 01:49 Websites Receive Visibility 03:42 Stop Waiting to Be Ready 05:35 Productive Procrastination Trap 07:02 Website Job Description 08:38 One Minute Clarity Test 09:16 Confidence Not Perfection 10:00 Wrap Up and Sponsor 10:29 Final Encouragement Support the show Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you. 💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe! – Courtney Helping Jewelry Creatives access the knowledge, resources, and mindset they need to achieve goals they once thought impossible. Connect with me or check out the Transform Your Jewelry Business course at www.CourtneyGrayArts.com 🤗 Linktree: All the Things 🎁 Get your FREE guide: Courage, Clarity, and Customers and ...
July 28, 202612min
Number 3: #89: What Do I Prioritize First to Grow My Jewelry Business?
Send us Fan Mail What’s the Next Right Thing? Setting Priorities That Move Your Jewelry Business Forward Courtney Gray hosts The Jeweler’s View and discusses priorities for jewelry makers, ocusing on what matters most right now rather than productivity or hustle. She explains that makers often feel overwhelmed because many tasks (website, social media, photography, email, shows, relationships) seem equally urgent, but not all are equally important at the same time. Using an example of a jeweler fixated on Instagram despite most sales coming from repeat customers and referrals, she emphasizes identifying where sales, responses, and conversations already happen to determine the “next thing.” Gray contrasts activity with progress, noting that real growth often comes from strengthening one meaningful improvement and giving it time to work. She encourages listeners to choose one business task that would create the biggest positive change this week and start there. We cover: 00:00 Welcome to the Podcast 00:35 The Never Ending To Do List 01:05 Priorities Over Productivity 02:24 Instagram Isn’t the Answer 03:51 Activity vs Progress 05:21 Focus on One Improvement 06:05 Visibility Needs Consistency 06:47 Find What’s Already Working 07:36 One Task This Week 08:49 Closing and Next Steps Support the show Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you. 💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe! – Courtney Helping Jewelry Creatives access the knowledge, resources, and mindset they need to achieve goals they once thought impossible. Connect with me or check out the Transform Your Jewelry Business course at www.CourtneyGrayArts.com 🤗 Linktree: All the Things 🎁 Get your FREE guide: Courage, Clarity, and Customers and ...
July 21, 202611min
Number 4: #88: Is Anybody Even Seeing My Work?
Send us Fan Mail Visibility Isn’t Everywhere: Build Consistency Where People Already Pay Attention Courtney Gray introduces The Jeweler’s View and addresses makers’ anxiety about whether anyone is seeing their work, especially when social posts get little engagement. She shares a client story of a maker overwhelmed by trying to be on every platform, then reframes visibility as being where people already pay attention by asking where the last five sales actually came from, mostly referrals and existing relationships, not the platform she worried about. Gray emphasizes that visibility and engagement aren’t the same, that many people quietly watch for a long time before buying, and that makers often quit channels too soon. She argues visibility is usually a consistency problem, not a marketing problem, and recommends choosing a home base plus a few reliable paths, using a “last five sales/inquiries” exercise to find patterns and focus efforts. We cover: 00:00 Podcast Welcome 00:35 Visibility Struggle Story 02:14 Where Sales Come From 03:56 Engagement Versus Visibility 05:04 Consistency Beats Platforms 06:01 Build A Home Base 07:02 Five Sales Exercise 07:43 Closing And Next Steps Support the show Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you. 💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe! – Courtney Helping Jewelry Creatives access the knowledge, resources, and mindset they need to achieve goals they once thought impossible. Connect with me or check out the Transform Your Jewelry Business course at www.CourtneyGrayArts.com 🤗 Linktree: All the Things 🎁 Get your FREE guide: Courage, Clarity, and Customers and ...
July 14, 202610min
Number 5: #73: How Jewelers Build Relationships With Gem Dealers
Send us Fan Mail Sourcing Is Relationships: Building Trust With Gem Dealers The episode argues that successful gemstone sourcing is less about finding vendors and more about building relationships with dealers who will support you when problems arise. The host recounts cracking a ruby during engagement ring sizing and needing to replace it at their own cost; because of an established relationship, the dealer helped significantly and the replacement stone was even better, leaving the client thrilled. The script highlights how long-term trust, illustrated by Karen Richards’ decades of relationship-building at the Tucson show leads dealers to know your taste, set stones aside, and source proactively for you. Practical steps include paying on time, clear communication, thoughtful questions, follow-through, sharing finished-piece photos, and saying no professionally, while recognizing dealers evaluate you too. It also discusses ethical sourcing as informed, transparent partnerships rather than perfect traceability. 00:00 Sourcing Is People 01:16 Ruby Ring Disaster 02:13 Saved by Trust 03:36 Tucson Relationship Masterclass 05:38 How to Build Dealer Trust 06:43 Dealers Judge You Too 07:15 Shortcuts for New Jewelers 07:48 Ethical Sourcing Reality 08:36 Final Takeaway and Outro Support the show Visit www.CourtneyGrayArts.com to read more about what I offer. Be sure to follow The Jeweler’s View so you never miss an episode! Now you can watch on You Tube: @theJeweler'sView. I’d love it if you could subscribe, and leave a rating and review by scrolling down on the main show page, this helps the podcast reach more amazing listeners like you. 💎 Have thoughts to share or just want to say hi? Reach out anytime and be sure to get on my VIP newsletter list. Welcome to the tribe! – Courtney Helping Jewelry Creatives access the knowledge, resources, and mindset they need to achieve goals they once thought impossible. Connect with me or check out the Transform Your Jewelry Business course at www.CourtneyGrayArts.com 🤗 Linktree: All the Things 🎁 Get your FREE guide: Courage, Clarity, and Customers and ...
March 31, 202611min