Studies are now showing that we have about 4 productive hours, on average, on any given day.

When I first heard people talking about this, I thought the number was way too low.

Also, studies show that people who push the productivity envelope end up experiencing adverse effects on several fronts. Not only does the quality of their work suffer beyond that point, but so does everything else. I’m talking about family, friends, relationships, and the ability to simply relax and unwind.

All these things ultimately lead to burnout, depression, and worse.

In today’s episode, we’re going to consider this important question, “Are you building a business around your life, or are you building your life around your business?”

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The ultra-lean business models of today make it possible for solopreneurs, freelancers, and small business owners to scale their income with a minimal business overhead. I can’t speak for anyone else, but in my experience, managing a group of people isn’t easy. Not over the long haul.

With the right business model, you won’t have to manage a team. My friend’s son picked up on this concept and now makes a living automating factories. With his help, one or two people can run a major production line.

When we’re talking about a digital business, it’s even easier. The tech you’ll need isn’t even a fraction of what it costs in the manufacturing sector.

If your vision of an ideal business is small but very profitable, you’re in the right place at the right time! More about this in today’s episode.

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There are more solopreneurs in business today than ever before. From small business owners to freelancers and consultants, an increasing number of individuals fit the solopreneur profile. That also goes for those who have others working for them, part or full-time. Simply put – these individuals are the heart and soul of the business.

Today, I’d like to share some thoughts on building a successful marketing plan. One that you can maintain without burning the candle at both ends. One that's designed with solopreneurs in mind!

It’s true, a solopreneur used to be thought of as an individual business owner that did everything themselves. That may have been true in the past, but I do not believe that accurately describes the solopreneurs of today.

Today, a solopreneur may still be an individual business owner, but they also take advantage of automation and technologies that have changed the game completely. Is there still a place for the “little guy” in the 2020’s? Absolutely!

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Since the late 1990s, I’ve had the opportunity to test-drive the popular business models of the time. All while building a service-based business. In today’s episode, I want to share with your four business models that are “doable” for Solopreneurs and small business owners. If you’re currently selling your services online, and not hitting your income goals, today’s episode might be a breath of fresh air to you.

The truth is – you don’t have to make 100% of your income selling services. There are other alternatives. Today, we’ll talk about how to get started with simple courses or information products using our “less moving parts” approach.

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Most of us begin our businesses journey with an intense focus on the product or service we want to deliver. We want it to be the best product or service we’re capable of delivering. We’re entrepreneurs, we’re solopreneurs, and we’re proud of our product.

Eventually, we hit a plateau. For some, the plateau may be much higher than it is for others. But it’s a plateau, nonetheless. You gain some customers, you lose some customers, but nothing much changes. For some, unfortunately, this is the beginning of the end.

The business withers over time and dies. For others, it’s just a temporary setback.

In today’s podcast, I want to start by asking the question, “What causes people to stop and notice your business?”

Getting noticed in a noisy world usually doesn’t happen by accident. Not consistently, anyway. In today’s podcast, we’ll look at a few strategies you can use to make a more memorable impression than your competitors. If you’re feeling stuck… you won’t want to miss today’s episode!

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I discovered WordPress for the first time back around 2005. By 2008 I’d gone all-in with it as my content management system of choice. It was and still is, in my opinion, the best tool out there for the average entrepreneur looking to start, build, and grow their online brand.

Things have changed quite a bit since then. The rise of social media caused a lot of businesses to change their approach to online marketing completely – which brings us to today.

More than just a few marketers have recognized how difficult it is to consistently reach your audience or market without investing in paid advertising. Looking at the big picture, one thing is becoming crystal clear. We all played our part in building the world’s largest social platforms that we neither own nor control.

This brings us back to the topic of today’s episode. Why not invest your time, energy, and focus on building a platform that you both own and control? I’m talking about your domain, your website, and your platform.

Not someone else’s.

I’m talking about your site, your traffic, your products, and your services. Simply put – why build someone else’s platform at the expense of your own? That and more in today’s episode.

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One of the things that Entrepreneurs and Solopreneurs find difficult is having to navigate the increasing uncertainty that surrounds their business, niche, and marketplace.

For example, what’s hot and what’s not as far as topics, products, services, and information goes. These things can change often and quickly.

Maybe you were focusing on something very popular, but it’s not anymore. Just as you’re preparing to catch the wave of a new trend, the trend is over. And now, you’re forming the habit of second-guessing yourself.

In today’s podcast, I want to talk about planning for the future during uncertain times. With the right foundation, you can and will succeed. Knowing and believing that makes all the difference.

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Much of the business world has been in a state of crisis over the past two years. Certain markets more than others. And now, with inflation and the threat of a recession looming on the horizon, there doesn’t appear to be an end in sight.

This leads to the question and the topic of today’s episode, “What do businesses want in 2022?” Where is the focus and what are the challenges and issues they’re most concerned with?

If you’re ready to make an impact in the business world of 2022, you won’t want to miss today’s episode

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I could probably easily write a two-thousand-word article on the pros and cons of paid advertising. For most, the cons seem to outweigh the pros. For example, for years I took the position that I wasn’t going to spend more than I could afford to lose in paid advertising. This was even before the days of social media.

But the truth is, I didn’t have a logical, workable strategy driving any of my early advertising efforts. With my online business, I choose right out of the gate to focus on content creation, SEO, and brand-building. Did it work? Yes. Did it take time? Yes. It was an ongoing investment in time and effort.

In today’s episode, however, I want to focus on getting started with paid advertising in general, and Facebook advertising more specifically. Just about anything you can with organic content, you can do with paid advertising. If you’re a newbie to the world of paid ads, today’s podcast is designed to help you get started.

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Value can be measured in many different ways. We purchase products and services because they bring value into our lives. Even the simplest of products, like a game, can bring us some relief from boredom or stress.

More complex products or services enable us to accomplish goals and make forward progress in whatever area of life or business we need help with.

In today’s podcast, I want to talk about getting crystal clear on the kind of value and the kind of experience you’re capable of bringing to others. And getting crystal clear on why you’re doing what you’re doing, and why you’re a better choice than your competitors.

If you’re ready for change, you’re going to enjoy today’s podcast episode.

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