The Jim Galiano Show: Help for Freelancers & Solopreneurs

https://www.jimgaliano.com/cloudways

In a time of what we might call unprecedented negativity and unrest, a little positivity can go a long way. In today’s podcast episode, I want to talk about motivation. Motivation is something we call all benefit from. We’ve all been in the place where we’ve known exactly what to do to improve our situation, but for whatever reason, haven’t done it.

Maybe you feel too tired, or too lazy? Or, maybe you’ve wrestled with uncertainty, not knowing if your actions would in fact bring results? We’ve all been there. Motivation, however, provides us with a compelling reason or reasons to keep on keeping on. It gives us a reason to make the effort. It’s fuel in what otherwise be an empty tank.

Your clients, much like yourself, could probably use a somewhat steady supply of the “motivational element” in their own lives. Don’t you agree? If so, why not supply it? No, I’m not talking about being a cheerleader. I’m not talking about developing a “dynamic personality,” either. If you like the way that sounds, I think you’ll enjoy today’s episode!

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Every so often, I ask myself the question, “What needs to be fixed in my business?” This doesn’t mean that a component of the business has to be completely broken. Sometimes it’s just a matter of identifying the things that just aren’t working as well as they could and starting there.

Maybe you’re selling fewer units per month or you’re signing on fewer new clients with each passing month?

Maybe the same messaging that worked fine in 2019 no longer does so in 2021? How do you get what is working to work a little bit better?

Over the last 20+ years, I’ve learned that even the smallest improvements can end up making a very big difference further down the line.

This and more in today’s episode.

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I’m not sure if the correct wording would be “newsflash” or “reality check?” I’m talking about the fact that you’re one person with a limited budget, limited time, and limited execution capacity.

Let that sink in for a minute. I say this because more than just a few business owners are burning the candle at both ends with no end in sight. Getting untangled from the mess of modern business won’t happen by luck.

Why is this happening? We probably have to write a book to completely answer that question. Let’s just look at it from a foundational level. The unfortunate truth is, we’re led to believe that we need MORE, not less. I’m talking about more layers of technology, more layers of information, more books, more programs.

There’s no end in sight. It never ends. If left unchecked, you gradually morph into more of a consumer than a creator. Do you want to focus on buying or do you want to focus on selling?

If there was ever a time to rethink the whole thing, it’s now.

In today’s podcast episode, we’re going to take a look at what I call the “less moving parts strategy.” Years ago, I began to recognize it as a pretty good strategy. Today, I see it as the only one that makes sense for an ever-increasing number of people on the entrepreneurial path.

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Today, I’d like to talk about Freelancers and freelancing strategies. If you’re a freelancer, you may wrestle with issues from time to time due to isolation. Not having people around you to bounce ideas off of as often as you may like takes a bit of getting used to. That said, it’s really important to keep your “headspace” as clear as humanly possible. Negativity can blind you to opportunities you may have otherwise recognized.

I encourage you to unplug from the news for a bit and take a careful look at the world around you. Right now, the current economy seems to be built for freelancers. Almost all the successful business owners I know prefer hiring freelancers over agencies now. It’s something many of you may not be aware of?

Most business owners see hiring an agency as a more expensive option – right out of the box without making a single inquiry. Past experiences have left many jaded. That’s because many times, what an agency delivers falls far short of the client’s expectations. I didn’t say EVERY time, I said MANY times. This is not a new development, either. It’s something to keep in mind.

All things considered, there are plenty of opportunities today to grow a freelancing-type of business. As an added bonus, if you’re a freelancer, the lower-overhead approach to building your online business should fit you like a glove! If you find yourself relating to all the above – I think you’ll really enjoy today’s podcast episode!

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What is it really like to build an online agency-type of business versus building a personal brand? Or, even a course or content creator for that matter? They are different paths to the one thing that matters most in your business and that’s the bottom line.

Sure, there are a lot of important topics that come under the “business umbrella.” It should go without saying that you need a solid product or service. You need to keep customers and clients happy.

Still, at the end of the day, you need to make some money. So, in today’s episode, I want to take a long hard look at these two different business types. What must you do to make either of these businesses work? And what are some of the more important details that come with either choice?

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It’s no secret among the best salespeople in the world – everyone wants results. Everyone wants the transformation. That’s what we buy. We buy transformations. We buy results.

On the surface, it may appear that people are buying videos, courses, books, etc. But the reality is, they’re buying the result. That may sound like a play on words or that I’m arguing semantics, but it’s the absolute truth.

As product creators or service providers, it’s easy to get lost in the details of what technically makes one product better than another. Nine out of ten times, those details won’t close the deal.

So, if you’re looking for better results in your own business, you'll get a lot out of today’s podcast episode.

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https://www.jimgaliano.com/cloudways | https://www.jimgaliano.com/enroll

As the business world “reboots itself” (post-Covid), many business owners aren’t just looking to pick up where they left off in 2019. Why? Because it’s generally believed across the board that the “things” (we’re talking about – marketing, sales, social media, online ads, offline marketing), etc. aren’t getting the same results in 2021.

In other words, just about everything needs to be tweaked, adjusted, modified, removed, or even replaced.

And while that’s somewhat normal in the online world where things change quickly, it’s different this time.

All of this is happening against the backdrop of what appears to be a looming financial crisis throughout the world. Food, gas, and insurances prices are increasing at an alarming rate.

Here in the US… almost 2 million homes are on the brink of defaulting on their mortgages. Shades of 2008 are reappearing throughout the country.

Although this is reality, and it’s always good to deal with reality, it doesn’t mean we default to a doom and gloom prognosis. Like most things in life, being prepared is at least half the battle.

Check your foundation while the sun is still shining. If the storm misses your location, at least you were prepared!

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https://www.jimgaliano.com/cloudways | https://www.jimgaliano.com/enroll/

Would you like to become a better marketer, develop keener insights into your marketplace, and deliver value for years to come? It’s a rhetorical question if there ever was one.

In today’s podcast, I want to share some practical ideas on how to do just that!

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https://www.jimgaliano.com/cloudways

https://www.jimgaliano.com/enroll

As technology advances, options increase, and what used to be difficult is no longer so for many people. The “Geeks, Nerds or Techies” of a decade ago were arguably twice as valuable in most markets as the Geeks of today. Make no mistake, technical people (regardless of the niche) will always be needed. That’s not the issue.

The difference is, the market won’t support as many businesses (number-wise) as in the past.

Couple these facts with a stalled economy and increasing inflation and you have the business equivalent of a serious storm forming on the not-too-distant horizon.

Thankfully, it’s not all bad news. What do I mean? If you’re a service provider, your skillset goes far beyond how to make stuff work right, look right, and getting the job done.

In today’s podcast episode, we’ll look at some of the “new/old” opportunities that are opening up to those who’ve set up shop in the digital services world. Over the last year, we’ve seen more people entering the online business space than ever before.

I’m talking about people changing careers, newbies, and everyone in between.

If ever there was a time to cash in on what you’ve learned and reposition yourself in the market, that time is NOW.

Subscribe to The Jim Galiano Show: Help for Freelancers & Solo Entrepreneurs on Soundwise

https://www.jimgaliano.com/cloudways

https://www.jimgaliano.com/enroll

Hey Everyone,

It’s May 26th and I’m glad you’re joining me for today’s podcast episode. This is the podcast where I share insights into building an easier to manage, more profitable, online business.

Today, I’m going to drop into cruising speed and share with you some of the questions that have come up in recent conversations, communications, and so forth.

If you need to get “unstuck,” you’re in the right place. If you’re uncertain about the future of your business, I hope today’s insights will help give you some clarity to help you keep on keeping on!

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