The Joel Erway Show

I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren't getting the results they wanted from their marketing, and were swift to point the finger at their ads manager.

I want to set the record straight right now. If you hire an ads manager with the expectation that your business will grow from their work alone, you are setting yourself up for disappointment. In this episode, I will explain why.

• Ads manager not living up to your expectations? Let's reassess before you fire them [2:40]
• Hiring your ads manager to be a button-pusher [3:30]
• The dangers of expecting an ads manager to grow your business [4:49]
• Before you blame it on them, consider the possibility that the problem lies elsewhere [7:30]
• The expectations you should have for your ads manager [8:05]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing.

Specifically, incorporating evergreen and launches into your sales process.

When incorporating these campaign styles, how can you minimize the risk that inherently comes with launches?

In this episode, I'll talk about how to use these styles so they work hand in hand. Once you get it right, you can convert people who have never heard of you before into high ticket clients.

• The best way to utilize Evergreen sales funnels [2:27]
• What's happening in the background while running these funnels [3:30]
• Critical information to build into the foundation of your sales process [4:40]
• When to green-light your launch phase [5:27]
• How to use evergreen & launches to work with, rather than against, each other [6:28]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you match your offer to an avatar that is most likely to respond?

I recently came out with a new Mini Webinar Workshop, which is an updated look at what's happening now in the world of marketing. In this workshop, we dove deep into a new framework that we've developed that is absolutely crushing the webinar game.

In this episode, I dissect the difference between problem-aware and solution-aware clients, and how to create a framework to reflect why your offer is the best fit for an ideal client.

• An analogy to help you understand my "closest to the hole" method [2:17]
• The biggest mistake I see people make when targeting their audience [3:28]
• The solution-aware client [5:34]
• What you're up against with a problem-aware client [6:37]
• Adjusting your mini webinar to speak to solution-aware clients [8:49]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently had a call with one of our Mentorship clients, and we were talking about their messaging. Mind you, he is not new to the space. This guy is an extremely seasoned marketing pro. And yet, he found himself having trouble getting applications.

Today we're tackling marketing vs. sales funnels and how to target ideal clients who have an urgent need for a solution and are ready to purchase your offer, rather than just showing interest.

• 100 opt-ins and 0 applications. What's the problem here? [3:28]
• Marketing and sales are NOT the same thing [3:58]
• Why the ASK Method is not helpful for developing an offer [4:40]
• Determining low-intent leads and sales-qualified leads [6:20]
• The struggle of converting leads from NQL to SQL vs developing a solid sales offer [8:05]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences.

Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up.

In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money.

We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs.

This is a powerful conversation, so I hope you're ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer.

• What you need to be aware of to build wealth [20:25]
• How your neurochemistry is your primal brain's way of controlling you [22:55]
• How your subconscious programming affects your thoughts and actions [27:50]
• What does "passive income" really mean? [44:40]
• Bitcoin vs. Ethereum —is there an investment preference? [53:25]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Recently I've been doing a ton of research on sales processes, and realizing where we are leaving money on the table.

As digital marketers, it's easy to get caught up in automations, hiding behind our computer screens.

We have to give our prospects multiple ways to interact with us. Otherwise, we are letting ideal clients slip through the cracks.

So how can we bulk up our lead efficiency? In this episode I'll tell you about a new strategy we've been testing out to start the sales conversation. Feel free to implement it yourself and let me know how it works for you too!

• The "shiny object" complex, what many digital marketers fall victim to [2:06]
• The double-tap sequence — choosing something to get people excited [3:08]
• Trigger set-ups and how they work [3:58]
• Setting up an automation sequence in your mini webinar [4:39]
• Meeting the customer where they are [5:10]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently came back from a mini-vacation in Florida where we set up our new property. And I use the term "vacation" lightly because it was extremely stressful.

It just goes to show that no matter your expectations, you can never be 100% prepared for every single thing that comes your way. It is crucial to keep a work-life balance, and remain flexible so you can have the time and space to work with whatever comes up. You don't want to be left treading water with no safety net.

I'm very grateful to have had this experience, because the stress that came with it taught me some valuable lessons.

• Our initial goal with our new property [2:00]
• Guess what? Traveling with 1 child is WILDLY different from traveling with 2 children [2:20]
• Even when I felt ready to work again, the circumstances just did not agree with me [5:05]
• How I was saved by the lifestyle and team I set up for myself, so I could focus on my family [5:43]
• Flexibility is key! [6:17]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Getting clear on your niche doesn't have to be such a headache. Sometimes it's as easy as, "Hey, if you need help with 'x', I can help you."

In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time converting clients. We discussed who we could target instead, who would be ready to raise their hands and say "yes" to what she had to offer.

If you have a high ticket offer and are struggling to get people to say "yes" to it, this message is for you.

• Getting too specific with your niche can end up hurting you [3:43]
• Closest to the hole - targeting people who are already familiar with what you're putting on the table [4:25]
• Zooming out to zoom in — what do people need your help with? [5:35]
• Tell your story, make yourself available, and let them come to you [6:00]
• MTDO - Make The Damn Offer! [6:55]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Market conditions can change at any given moment, and it's crucial to be out there on the water to be aware of these changes.

You need to factor in the direction the wind is blowing, the strength of the tides, everything involved in what might change the conditions within the market so you can adjust as needed.

What works today, may not be what works a month from now, a year from now, two years from now.

Do not set yourself up on autopilot. Stay focus on steering the ship, and be prepared to pivot.

• Always have your radar turned on [2:30]
• The biggest mistake I see successful entrepreneurs make [3:08]
• What is the Captain's Curse? [4:00]
• Your market is GOING to change - especially in competitive niches [5:20]
• You need to be aware of what's coming up in your prospect's mind and be prepared to adjust your message accordingly [7:30]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I don't care about funnels.

You shouldn't either.

In this episode, I'll explain how funnels can over complicate your life when you're ready for them, and how to refine your minimum viable sales mechanism to set yourself up for success.

• The 80/20 funnel rule [1:40]
• The most important part of any sales mechanism [2:40]
• Secret sauce of the mini webinar book funnel [3:19]
• Providing education is not enough to sustain your business [4:30]
• Build a core foundation before focusing on marketing [6:00]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.