The Joel Erway Show

Are you struggling to increase your demand generation or lead flow?

Are you solving an urgent problem? Are you doing the right thing?

Everyone is passionate about helping people achieve great results but can't get people to schedule a call to speak with them.

People are tired of seeing the same promise. What's the solution?

Find out here!

• The importance of urgency. [2:42]
• Speaking to an urgent problem, the fast-action urgency. [4:04]
• Present a solution to something they are actively searching for. [7:00]
• Repositioning an offer that solves the first level of pain points. [8:49]
• Design an offer around a problem that clients are actively searching for. [10:56]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

When we are thinking about a high-ticket course, we get narrow-focused, one minded, and one-directional because we carefully plan the course.

We keep on developing new different ways to get people to enroll in our high-ticket course.

If you're not getting the results that you want with your program, you need to create a high-ticket tripwire.

Find out what a high-ticket tripwire can do for your business.

• Go figure offers – the lifeblood of my expertise. [2:20]
• Create a high-ticket tripwire, which is a paid kind of like a mini offer. [6:01]
• Gameplan as an option as a high-ticket tripwire. [8:51]
• Map out your customer journey. [12:06]
• If you are in a competitive market, create a different promise that all leads into your backend. [13:05]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

As you know, I love to try and share different things.

I love music. I love country music and I like listening to lots of different music styles.

When you listen to an album from start to finish, there's a relationship between all the songs.

Find out how I relate music to marketers.

• We have certain singles that we put in the marketplace. [3:15]
• The mass market appeal. [3:20]
• Some artists are experimenting with their music, same goes for us. [4:27]
• You can experiment with other pieces of your content. [5:00]
• The outward and inward facing content. [5:49]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What's happening in the online education space?

The advancement of the online education space on the online learning space is necessary.

Are you focusing on attracting a volume of students, or attracting the best courses?

Here are my thoughts on that:

• Empowering the greatest students to come into our platforms. [3:17]
• The greatest instructors who can lead, they are the ones who teach effectively. [3:44]
• Course creator doesn't have to do any of the selling. [4:13]
• The people that are attracted to my programs value their expertise. [4:58]
• Understand the core differences why we do what we do. [6:14]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

People don't read. They just go by what they see on the big promise, and skip the rest of the page.

You do not need to be a world-class copywriter to sell your webinars.

Your headlines are what people remember. It will carry people all the time.

Here are my thoughts on that:

• The single biggest leverage point that you can test in your funnels. [2:05]
• Learn the art of conversion rate optimization. [3:14]
• The one thing that makes the difference is the headline. [6:41]
• The number one thing that we can do to improve our sales conversion rate is to test your headlines. [8:36]
• Master the skill set of writing. [9:36]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Why do we keep pushing to make more money?

Have you fulfilled your purpose?

Finding your gift, sharing your gift and success to others is fulfillment in life.

Here are my thoughts on that:

• There's so much more than money that can make us feel good. [2:19]
• The sense of giving back your success. [4:59]
• The purpose that led us to drive forward and push further. [6:07]
• Make a goal that will not only be beneficial to you, but to give back your success to others. [6:55]
• Rekindle the fire and passion that will motivate you to certain modes of growth. [7:47]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered what's the latest and greatest way to get clients?

You will get caught up in different cycles and waves and will continue to spin your wheels if you are unaware of the trends.

You have to understand how to create the best possible offer that you can.

Here are my notions on that.

• The high ticket is the simplest, fastest, and reliable marketing approach. [5:43]
• Methodology will never fail. [6:48]
• Know how to craft your ads. [7:42]
• The common denominator is you and your market. [12:04]
• The most lightweight way to build your fundamentals. [14:55]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What if I told you that you can do so much more with paid ads code?

With paid ads, the opportunities and benefits are endless.

Some common beliefs and misconceptions are all leads and appointments are created equal, well that is not just the case.

Here are my thoughts on that.

• An indicator of whether you need to reset your expectations [1:50]
• All leads are not created equal [2:50]
• Setting the proper expectations with paid ads. [4:17]
• Understand organic and paid ads [5:33]
• Rethink your perception of what it means to generate appointments with paid ads [6:23]li>

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I'm a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content.

I'm sure I'll get some people saying "I make 6 figures a month doing organic ads!" And that's great, but how much time do you spend doing organic content marketing? I bet it's a lot. I bet you're tired of it.

Once you crack the nut of paid ads, your life will never be the same.

Now, before you make the shift from organic to paid ads, consider this:

Are you ready to put in the effort required to get ads to work?

Are you willing to rework your offer, change your messaging, or retarget your audience?

If you're listening to this episode, you've already made that first step.

• The biggest pitfall I see when people rely heavily on organic ads [3:00]
• Pros of paid ads [6:42]
• The frame of mind necessary to transition from organic to paid ads [7:45]
• Getting the attention of your audience with organic vs paid ads [10:15]
• Matching your offer with what your audience wants [11:29]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I don't know about you, but I am all about simplicity.

When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet.

The longer the sales cycle, the more variables you have to consider.

In this episode, I'll give you my two cents about why I prefer shorter sales cycles and how they can benefit you too.

• Benefits of a short sales cycle [5:08]
• Why I'm an advocate for short sales cycles [5:47]
• You might not reach the largest market, but that shouldn't be the goal [7:06]
• What you should focus on when building a lifestyle business [7:48]
• The downside of long sales cycles [9:05]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.