The Joel Erway Show

A week before our trip to Florida, I brought my truck in to get serviced and was suckered into a deal on another truck that I couldn't pass up (gotta appreciate a great sales pitch).

While I was told this would be a quick and painless transaction, there were some hiccups that became troubling for my time crunch.

I was stressed and in a hurry, but how my frustration was handled by the management there was the catalyst to my overall experience.

In this episode I'll be talking about alerting the temperature for your customers' experience and how it can make or break a sale.

• During a sales call, many things will be out of your control [5:40]
• The options you have when you face a customer's frustration [6:10]
• The importance of counter-personalities during a tense situation [7:10]
• How I saw this negative projection pattern play out in my construction job [8:40]
• Resetting the tone to regain balance [9:30]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

If for some reason you still need convincing that the Power Offer works, listen to Boyd Clewis' success story.

Boyd serves the IT industry, with a niche of credit card data security. He began his business traveling to different places and offering masterclasses, but when the pandemic hit he was forced to take his business online. The results weren't as successful as he hoped in the beginning.

If people knew the benefits his program would have on their businesses, there would be folks fighting over spots on his wait list. But he didn't know how to approach that next level.

When he reached out to us and created his Power Offer, in that same month his business sold $15k worth of sales.

When Boyd gave a resounding "yes" to investing in his own business, he showed his dedication to make an impact. This translated through his efforts, getting his offer in front of the right people and scaling like crazy. He even had leads coming in during our conversation.

Boyd Clewis's success story is proof that if you have confidence in your offer and are willing to invest in your impact, you can go the distance.

• Boyd's breakthrough while working through our Power Offer Workshop [7:40]
• A huge win Boyd made in a single day [11:20]
• The framing of Boyd's enrollment call process [13:25]
• How Boyd got his feet wet by creating discounted offers on the backend [15:50]
• Boyd's piece of advice for anyone who is having trouble getting started [21:45]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you get people who have never heard of you before to raise their hand and say, "Yes, I want this"?

Recently I've been fueled by this fire to help clients solve their issue of building their business around paid ads.

When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way you are currently generating clients might be costing you more money, time, and effort than necessary.

How can you expand your offer to reach even more people and maintain these clients?

• The different types of personas of my Agency clients [3:56]
• What has stoked my fire recently [5:35]
• The danger of building a business around paid ads [6:45]
• Reworking your offer — what does this mean? [7:50]
• Think about the ways you can rework your offer [9:30]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There's gotta be a reason for this.

The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag.

When it comes down to it, the source of their success or lack thereof is not the funnel, it's their offer.

• The telltale sign that you need to do some deep investigating on a client [1:35]
• Putting yourself in the mind of the prospect — what's their angle? [2:25]
• Don't start doling out promises before you figure out the root of the problem [3:41]
• Get back to basics — you need to build a foundation before playing around with optimization [4:40]
• Your clients will believe that they're right — it's your job to figure out if that's true, and go from there [6:08]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you set yourself apart from competitors who are offering something similar to you?

Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value.

In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity.

• How and when does price comparison come into play? [6:37]
• Using your unique mechanism to charge what you're worth [7:52]
• Unique solution vs. commodity [8:11]
• How I came up with my own unique mechanism when I was in sales [8:56]
• If you are constantly running into objections, you need to change something on your end [9:50]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Once you get your Power Offer converting, what's next?

Let's say you have someone clearly wanting to say yes, but the timing isn't "right" for them. What do you do now?

In this episode I'll tell you how to turn your leads into customers by using not just one, but TWO types of mini webinars.

• You can strengthen your mini webinars with more mini webinars [2:50]
• How to give your prospects that "a-ha" moment [4:14]
• The difference between sales webinars vs. marketing webinars and how to use them to your advantage [4:40]
• How one of my clients is crushing it by offering a follow-up training with his leads [6:19]
• You still have people who want to buy, they just need the right amount of convincing [7:09]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

The most successful people are willing to adapt to what the market wants.

It's true: great offers aren't born, they're created. Through trial and error, you'll be able to meet your deliverables through market demands.

Not every single offer will be an immediate booming success. It just takes some flexibility to align with what your audience is looking for.

• How to create the perfect offer (sales before marketing!) [3:00]
• The frustration of working with someone who refuses to change their offer [3:38]
• What you need to understand if you want to leverage ads to get more clients [4:00]
• The lesson I learned from being unwilling to change my offer to what the market wanted [5:52]
• Shifting your promise does NOT mean changing your entire business model [7:00]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Let's talk about death to the "spray and pray" approach. This can be extremely detrimental to your business.

In order to be sustainable, you've got to build your fundamentals.

So how do you get your message out there?

• Offering something on someone else's platform — is it sustainable? [5:45]
• Working with an external audience can be draining [6:25]
• When is the best time to build a FB group or create a podcast? [7:15]
• Sales before marketing [7:30]
• The benefits of starting with a small, intimate audience [8:05]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

It's no secret that the way that people are interacting is constantly changing, especially during the pandemic.

Have you wondered why people aren't filling out your application? It may be because you're not leaving enough alternatives for them to respond.

When you're building your funnel, keep in mind that by directing them to your application right from the get-go, you leave little room to understand what your prospects need, and where you may need to deliver more.

Having multiple response options open will allow your conversions to increase.

• How I took an offer I've been promoting for years, and brought it to the next level using a new medium [3:50]
• My recent experiences with virtual spending and how it's affected my buying process [4:40]
• You are leaving money on the table if you only rely on 1 medium to respond to your offer [6:00]
• The danger of sending your prospect right to your application without keeping their experience in mind [7:10]
• An exciting offer coming up for our program members! [7:57]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I'll tell you a secret: Stories sell

Particularly, stories about YOU. Who you are, how you came to be where you're at right now, and what your life looks like because of this journey.

Identity Power Offers work in every single market, and are an excellent way to connect with your audience. In this episode, I will tell you how you can try it out yourself.

• What exactly is an Identity Power Offer? [4:25]
• What is going through your potential client's mind while reading your story [5:20]
• Who are the types of people that will get the best results from your offer? [5:50]
• How to speak in the conversation that's already in the prospect's mind [6:35]
• The different ways you can use showing rather than telling in your Power Offer [8:48]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.