The Joel Erway Show

Podcast Webinars, podcasts VSLs, or interview style webinars. Whatever you call it, they have a purpose.

I want to share with you about podcast webinars.

Podcast webinars are a jumping off point. It is going to lead us into a larger field and network.

There is so much potential with podcast webinars.

• The interview style webinar. [4:46]
• The secret is in the host, not with the expert. [5:54]
• It is a combination of content and offer. [9:16]
• A well done podcast webinar can be repurposed into a million different things. [10:38]
• A podcast webinar can be repurposed as a book. [12:03]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I had an eye-opening conversation with Todd.

And, I want to share with you the difference between being an offer owner and a marketer.

Knowing the difference between those two roles; offer owner and marketer is very critical.

I want to share those learning experiences with you as I encountered them, because I know they are valuable as well.

• Apply a personality test to your business and to your specific application. [6:17]
• The difference between a marketer and an offer owner. [7:34]
• You need to be cognizant that things don't scale linear with certain offers. [9:21]
• An offer owner has to squeeze a lot more juice out of what is being allowed into their pipeline. [10:19]
• You have to decide what you really want. [10:36]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I want to give you some tough love for those who have been with me for so long.

I talked with somebody who is struggling with their offers. They have been trying to run ads to an offer and haven't been getting any leads.

In the world of direct response marketing, the number one thing that you can do to stop struggling is become bolder with your promise.

Coming into my world is a different game. It's a completely different way of building trust and getting results.

• Your promise has to be compelling enough. [3:31]
• We are direct response marketers using ads to generate clients. [5:14]
• It's on you to make your promise better. [8:02]
• You need to get out of your comfort zone and become stronger and more confident with your promises. [8:39]
• Accept the responsibility of how to make direct response marketing work. [9:38]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

We have another huge case study and success story today.

He came into one of my programs back in 2019 and is getting to launch a new offer.

He is the owner of a digital marketing agency, raised his prices, and got his first sale after he raised his prices.

Tyler Narducci is doing incredible things.

Find out here.

• People who have unique offers get scared of success. [4:31]
• Look for a profitable online business that you can enjoy and a lot of people find that in the digital agency space. [5:36]
• Be your own market before you start marketing to others. [6:26]
• The big three. [6:57]
• The moment that the prospect gets confused is the moment that they decide it's not for them. [11:14]li>

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I've been on a journey in the past couple of years in the marketing world.

I was trying to fill out my value, testing different funnels and mechanisms.

It's funny when you live in a marketing world; other marketers are naturally going to get pitched plenty of different ways to grow your business.

And you'll see flashes in the pan.

• People are saying other technologies are dead. [4:14]
• More marketers come back and say, webinars just work. [7:43]
• Webinars are the one thing that just remained consistently profitable for us. [9:12]
• Learn to spot and identify opportunities that grow. [10:01]
• The stuff that has been tried and tested through years of marketing, they've been around for so long. [10:47]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I have a lot of friends who would tell me that they spend a lot of time at Disney World, and I just didn't get it.

Why are adults keep coming back to Disneyland?

I want to talk about a lesson I learned from my recent trip to Walt Disney in Florida.

It's all about choosing your battles, marketing, and how you charge your clients.

• You designed an experience where you are going to bring customers back. [4:13]
• Make a positive first impression. Know what your customers are going through. [6:22]
• Know where to charge and make your money. [7:09]
• Customers want to keep coming back if they feel they are treated well. [9:23]
• Clients want to come back and buy additional products and services based on determining what will leave a positive taste for them. [11:58]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I'm want to share my $250,000 experiment that I ran two years ago.

We will pit the battle of low-ticket versus high-ticket and mid-ticket courses.

I was trying to make low-ticket courses work.

Now, I'm going to relaunch what was working two years ago.

• The low-ticket conundrum. [5:27]
• It took a long time to optimize the right angle and sales page. [7:55]
• I spent hundreds and hundreds of hours trying to optimize the funnel. [10:15]
• My ego got in the way; I shut down some courses and focused on things I didn't have the expertise in, and paid the price for it. [17:17]li>
• Webinars are the holy grail of marketing. They were the most challenging thing to get to convert. [18:16]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

It's been a while since I've had a guest on this podcast. I love to hear every guest share their journey, big wins, and how successful they are.

Today's guest is an active member of our Facebook group, the Million Dollar Course Marketers. He is an internationally recognized cybersecurity expert author, speaker, and consultant. He helps professionals upgrade their jobs into a six-figure cybersecurity career.

His name is Boyd Clewis.

Find out here how he get to $3 million in annual sales and the early stages of his journey.

• You have to be an expert marketer to generate an audience profitably and make sales. [8:07]
• Attracting sales qualified leads. [10:5]
• Develop a premium price program. [16:23]
• The reverse application system. [23:12]
• Understanding sales and leadership lead the clients to make the best decision. [30:55]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

My idea of semi-retirement is a four-hour-per-day workday for four days per week.

And many people resonate with the idea of semi-retirement, which is possible.

It is a simplistic way to design your life.

Find out how to set up a lifestyle like this by scaling your high ticket course.

• Think about what it is that you want. [4:41]
• You can design whatever lifestyle you want. [5:16]
• Know the outcomes of your decision. [7:16]
• Start to set up what your business is meant to be, rather than just heading down the blind path. [8:22]
• Figure out what your goals are. [8:58]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

It is essential to build a profitable business before making a brand.

It is something I deal with from the people who were in the course creation space leaders who want to sell low tickets first.

Remember, there is a time and place for high and low tickets to work together.

Find out here how to build a profitable business.

• We teach a very holistic business model. [2:21]
• Many people fall into the trap of vanity metrics and place a higher value on things that should not have a high value at all. [3:49]
• You can make big money from small email lists. [4:41]
• The idea of needing an extensive list to make a lot of money is entirely false. [5:18]
• People know they have the stuff they can invest in when the time is right. [7:46]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.