The Joel Erway Show

A lot of people are scared when it comes to recession.

They are nervous, fearful, don't know what to do, and they don't know what niche is going to work.

Let's talk about what we are seeing as the most profitable niches and a little bit of insight of what is working really well when it comes to recession.

Find out here.

• Recession are where people want the most help. [4:28]
• Provide an income opportunity or side hustle for people in the world. [4:55]
• Create a career development opportunities, people are willing to pay for that training. [6:58]
• People are looking for guidance, help, and opportunity. [9:18]
• There is no limit to opportunities in career development space. [12:51]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

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I just hopped off a call with a fellow listener.

I like to share a very valuable lesson that hopefully people can relate to.

Let's talk about don't sell from your heels.

Also known as….

Don't be a wimp!

Find out here.

• Two types of business owner in the world. [2:08]
• People do other different sorts of things, but it is a slow growth. [3:01]
• You have to be more aggressive in your messaging. [5:03]
• Stop being a wimp. Stop selling from your heels. [6:46]
• Make the damn offer. [8:21]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I wanted to give you a little insight into what works really well in the coaching space.

I was teaching something called identity power offers, which talks about the whole concept of understanding that your customers, clients, and the people that you are marketing to, want one thing.

They want transformation.

How do they see the transformation?

Find out here.

• They are looking to you as a leader, as somebody who they believe they can get great results. [3:13]
• They see you as having some result that they want and they are looking for transformation through you. [3:30]
• Identity change is really what drives everyone in our space. [3:42]
• Anytime somebody connects with an identity of power offer message, those are your best leads. [8:08]
• Talk about your identity more in your messaging and watch the lead flow come pouring in. [9:12]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I wanted to touch base with you to talk about being your golf caddie.

Over the past five to six months, I have been knee-deep in studying the art of interviewing.

I love learning, and there is an art and skill to mastering an interview. There is something magical about an interview that you can't get from solo content.

And so, what is this idea of being caddie?

Find out here.

• When you watch to people having a conversation, you learn so much more about what's really going on in the subject matter and expert. [7:11]
• You need to bring the caddie on more often. [8:00]
• It is so much easier to be in our natural element when we are not required to memorize a script, bullets, and not required to deliver a solo presentation. [9:37]
• Number one thing that causes somebody to buy your product, is your attractive character. [10:55]
• Be your natural element and perform at your best. [11:39]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

We will talk about something a bit contradictory to what you have probably learned in the past.

Have you heard the saying, "What you are selling your customers is the hole; you are not selling the drill?"

Remember, your customers don't care about the tool that gives them the result.

I'm here to tell you the truth. This is a game-changer for you.

Find out here.

• So many of us can benefit from just selling the tool first. [2:18]
• Any number of different tools can create a hole. [3:54]
• The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35]
• Sell the tool instead of the result. [8:02]
• The less convincing that you need to do, the better. [11:41]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I have a friend whose name is Greg Hickman and had shared something on his Instagram or social media.

He published something in the past month that hit home and I wanted to share it with you.

It led me down to a revelation; it is something that I've always known but never formalized.

I will formalize it today, and let's talk about the number one reason people consistently struggle to sell coaching programs and courses.

You will learn a key lesson here.

• If you help your clients achieve a transformation, you are a service provider. [3:02]
• You need to be an expert marketer. [5:28]
• You are a service provider whether you like it or not. [5:46]
• The number one objection people have to buy training programs is that they don't want to do it themselves. [7:52]
• You can sell up if you speak to yourself like a coaching program. [9:53]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

We have found something that had more benefits than a traditional webinar.

The last episode of my podcasts had the seed planted for this new project - Infocasts.

Let me give you part two of what Infocasts is and where to consider applying it.

Infocast position the expert differently because it positions them as actual experts.

I believe it will be revolutionary for all of us.

Find out here.

• Infocasts benefits. [3:26]
• Unlocked a new standard on how people want to consume their content. [4:04]
• A great host will represent what the audience is supposed to consume. [5:56]
• Summarize and highlight key points of what we want the audience to listen to, which you do not get with a webinar. [8:02]
• Infocasts is the evolution of webinars. [10:16]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I am going to speak at South America's largest affiliate marketing conference.

And I am excited to introduce to you this newest thing.

The Infocasts.

I got great people taking action and great things moving forward in the world of infocasts.

Find out here.

• Do interviews as your webinars. [3:07]
• Infocasts is going to be a game-changer because of its benefits. [5:55]
• Infocasts take the power of a webinar and allow you to increase your positioning because you are being interviewed by somebody else. [7:16]
• You can get the sales pieces created in one sitting. [7:13]
• It will blow up the marketplace. [8:06]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Today's episode is something we've never talked about.

It's all about email deliverability access.

I had a couple of issues with autoresponders running 24/7, and I connected with our guest - Troy Ericson.

He is the guy who helped me solve the problem, and we ran a test on our list after he worked his magic, and we saw a 20% lift in it.

He was doing Facebook Ads around 2016 and realized he didn't want to do something normal. He took the next level with deliverability and just helping people understand something and get higher open rates, which most copywriters can't do.

• The most important thing is the domain reputation. [7:09]
• The actual link matters most. Always check and see if somebody gives you a link. [12:36]
• It's not about the promotional words and phrases you use, it's to make sure that you're balanced out at zero. [16:13]
• The main point for maintenance and list hygiene is just making sure that you're not mailing really old context. [21:55]
• It's more about the quality, not the quantity. Quality is way more important. [26:37]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I listened to copy chief radio, which is my good buddy's podcast.

He is talking about reinvention, and I thought it was pretty relevant as I am going through some internal reinventions.

Today, let's talk about non-marketing related.

I want to share with you about reinvention.

• Reinvention is the idea of pivoting and becoming somebody new. [4:59]
• When you start the process of reinvention, you start something new and become that new identity. [5:49]
• The number one fear and hesitancy of going through reinvention is moving from their current brand. [8:36]
• It's okay to be scared, nervous, and hesitant. Just take a little step at a time. [11:43]
• Start taking more small steps, which will turn into bigger things. [12:40]

...And much more!

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.